Andy Scholl Email & Phone Number

Sunnyvale, Ca, Us

Foster City, California, Us

B2B Demand Generation Campaign (content development, sales operations engagement, regional execution)

San Jose, Ca, Us

-Drove relevant SMB messaging and content development and activation for all GTM channels (customer, partner and sales enablement)-Planned and executed campaign strategy and tactics in collaboration with cross-functional teams (product, solutions, audience/customer marketing and digital)-Developed SMB audience-appropriate content (blogs,webinars, customer success stories, solution guides, web site design)

San Jose, Ca, Us

-Managed Global Product Marketing Content, Offers, eCommerce, Event and Digital teams-Drove campaign development for Cisco Designed portfolio and solutions-Ran business unit Product Council for unifying cross-architecture roadmaps and offer creation-Created Customer/Partner videos (marquee and 2nd tier) and blogs, presents case studies and portfolio at global and regional events (proprietary, industry, roundtables, webinars)

San Jose, Ca, Us

-Led content development team for Small Business Marketing-Coordinated BU offers and technology solutions to enable RTM (partners, sellers, regional marketing)-Developed Small Business Sales Plays for global campaign deployment (creative, social, Business Development, Channel Enablement)

San Jose, California, Us

• Led outbound marketing for NetApp ONTAP’s Management and Software-defined storage offerings• Generated audience-specific messaging and developed impactful content for fastest growing 1st tier SDS offering to support direct/indirect sales and alliances marketing activities• Created and promoted strategic customer, partner and influencer deliverables (digital media, SoMe, presentations, executive briefings, event content and sessions)• Delivered content (new releases, references, best practices, etc.) as part of WW sales enablement activities

Houston, Texas, Us

Drove outbound marketing for Enterprise-grade Hadoop and Empower SAP HANA solutions within the HPE Transformation Portfolio• Collaborated with program and product teams to productize solutions• Tailored solution messaging and deliverables to address customers’ most pressing business challenges • Demonstrated through training and communications to sales and reseller partners the value of solution selling• Developed use cases to enable the field and partners to have transformational conversations with customers

Houston, Texas, Us

Sales play lead for developing content and overall project management for the On-demand IT Infrastructure play, focusing on business objectives• Drove competitive analysis and customer/partner references across all plays• Curated sales play content on internal and partner portals• Integrated pre-sales/ BU input into initial play development and facilitated update process for play refreshes• Managed 3rd party agencies for creation of sales enablement deliverables

Palo Alto, Ca, Us

Managed end-to-end sales enablement activities for HP Server Management software portfolio, a $1 billion dollar, high margin business for the largest enterprise business unit • Delivered demand generation assets for competitive takeout program (Cisco UCS) across all regions• Led branding and naming effort and overall strategic marketing plan for a new infrastructure management tool• Drove outbound strategy and marketing activities for HP Insight Dynamics and HP BladeSystem Matrix (launch events, collateral, digital marketing), awarded Enterprise Marketing MVP in November 2008 • Developed value proposition and positioning for HP CloudSystem Matrix in the emerging cloud market with a focus on hybrid cloud and Infrastructure-as-a-Service (IaaS)

Palo Alto, Ca, Us

Initiated and developed the newly created pan-HP virtualization marketing program, working with business units, technology partners and customers• Briefed customer executives, partners and sales on HP’s virtualization portfolio and strategy • Presented at marquee partner events such as VMworld and on roadshow tours• Developed HP-wide virtualization community, enabling better cross-BU collaboration and greater impact of marketing activities

Palo Alto, Ca, Us

Lifecycle management from development through launch and ramp for 2 and 4-socket Integrity servers representing ~$200M in annual runrate revenue • Created marketing requirements plan for new entry-class server line across R&D, Supply Chain and Finance • Conducted press (events and interviews) and analyst influencer activities in region as launch spokesperson • Developed and implemented product pricing and positioning, factoring in competitive analysis• Trained HP and channel partner sales forces on the new offerings

Palo Alto, Ca, Us

Developed and presented integrated HP server portfolio strategy (post Compaq acquisition) to customers, partners and the field• Presented breakout sessions at Systems Integrator Symposia in Europe and in North America• Trained HP sales force and channel partners on server strategy and product roadmaps• Created portfolio marketing deliverables including customer presentations, message maps and press releases• Drove competitive attack activities

Palo Alto, Ca, Us

Supervised team of 5 program managers responsible for outbound communication activities for HP 9000, Integrity and NonStop Server families• Managed content creation and delivery: videos (won a Joey award for producing video animation), digital, print, events) for all target audiences for product announcements • Designed messaging for major server launches (L & A-Class, Superdome, rp8400, rp7410)

Palo Alto, Ca, Us

Sales program manager for account management planning, PowerBase selling and new sales rep training• Restructured the Must-Win-Deal Process training for large sales opportunities (>$5 million) • Implemented the WW Enterprise Account Management Process, working with 50 global account executives across Europe on the development of annual account business plans • Responsible for core products and services training for Europe (~25 countries and hundreds of sales reps)

B.A.

Mba, Marketing