Andy Nagan Email & Phone Number

Newport Beach, California, United States

Newport Beach, California, United States

• Developed training material in the form of in-app guidance, help documentation, videos, demo scripts,and configuration guides that shortened the learning curve and overall time to value for future customersby 30-50%.• Led a research study to better understand where end-users struggle with our product in initial onboarding and obtained feedback on desired training. Synthesized the findings and shared recommendations.• Partnered with UX designers to run user research sessions using UX research methodology to validatehypotheses with users and stakeholders at customers and non-customers in the consumer packagedgoods industry before implementing new features. Shared the findings to provide direction and then implemented improvements.• Designed new product features of a consumer industry specific solution by collaborating with customers, product managers, developers, and quality assurance specialists to refine workflows and deliver the features with a particular focus on UX writing and usability. Applied consumer industry expertise and design components.

Palo Alto, California, United States

•Overhauled the SAP independent software vendor partner (ISV) e-commerce apply-to-publish process by defining the business case, user stories and feature prioritization for a new publishing portal.•Provided guidance and direction to the content review team to achieve excellent level of product page content quality, evangelized digital best practices with partners and SAP content owners. Leveled up the content review of partner solutions which resulted in a performance increase of 2x. Hired and trained team of 4 to scale the operation. Received awards from two Vice Presidents.•Managed the partner help pages, landing pages and category pages. Collaborated with UX designers and developers to identify enhancements, performed usability studies, and A/B tests in an effort to continually optimize them.•Contributed to the design of partner and customer research and surveys to understand their pain points, and new feature requirements for the SAP Digital Commerce platform and programs.

Palo Alto, California, United States

•Developed content for emails and landing pages to be used in demand generation campaigns for multiple lines of businesses tailored for specific buyer personas.•Created templates for sales plays and internal customer win emails to generate interest with the SAP sales team.•Provided insights and reporting for performance of e-commerce website product pages and landing pages.•Consulted with SAP partners on product webpage performance and made recommendations to drive success. •Developed A/B tests to experiment with new UI enhancements. Commissioned a new product page re-design that resulted in a 66% increase in conversion.

Palo Alto, California, United States

•Managed the editorial calendar and produced content in newsletters, blog posts, articles for internal company portal, presentations, executive summary documents, and external websites.•Pitched the event marketing team’s accomplishments to leading industry publications which resulted in awards won.•Researched new event technology vendors. Pulled together detailed list of requirements from stakeholders. Participated in meetings with vendor salespeople and SAP purchasing.

Palo Alto, California, United States

•Led conference calls to drive collaboration needed for analyst engagements.•Planned for analyst involvement in 25 white papers, 5 webinars, 5 speaking engagements, 5 customer roundtables, 5 tech talks, 20 one-on-one’s, and events including VMworld and Mobile World Congress.•Offered guidance and suggestions on content to stakeholders. Leveraged my technical capacity and consulted product management and product marketing experts.•Searched tirelessly for the market research needed to guide product strategy or to be used in customer content.•Monitored the 20 top analysts through social media and by reading the reports they publish. Brought back the hot button issues to brief VMware spokespeople in preparation for meetings.•Collaborated with customer reference team to identify target customers for analysts. Conducted interview calls with customers. Ruled out references deemed less favorable and recommended alternatives.•Automated repetitive tasks for my team with specialized apps and Excel macros. Educated them on the use of social media for research.

Oakland, California, United States

•They were an early stage event operations technology startup with about 20 customers and 10 employees. •Identified pain points within event management for prospective customers through one-on-one phone and in-person interviews. •Produced 15 marketing qualified leads, through interviews with prospective customers.•Identified new problems the product could solve for customers.•Shared my ideas for a new, intuitive UI design for core project management functionality featuring kanban boards.