- Marketing Team Head of the Faculty of Humanities at EdUHK, leading a team of 6 members. - Strategic planning of faculty’s branding, programme promotion, research excellence and alumni engagement.- Marketing budget planning and spending control.- Oversee marketing collaterals, publications, video production and publicity events.- Formulate digital marketing, website and social media strategies.

- Strategic Business Development Planning, Market Research and Competitive Analysis- Formulate Marketing Strategy, Action Plan, Product Positioning, Branding Guideline, Yearly Budget Planning, etc. - Website Design & Build Up, SEO/SEM, UX/Conversion- Social Media Marketing including, Facebook / Instagram / XiaoHungShu- CRM/CX to increase Customer Lifetime Value and Customer Loyalty

Manage digital marketing campaigns to acquire leads for student enrollment.

Responsible for member recruitment in 13 APAC countries: Australia, New Zealand, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Japan, Korea, Indonesia, India, Philippines, Vietnam.Through Digital Marketing Channel:* Digital Media Buying, Planning, Negotiation, and Strategy* SEM (Search and Display Paid search ads on Google, Bing, Yahoo)* SEO (Organic)* Email Marketing* Co Registration / Co - Sponsor * Mobile Marketing * Social Media Marketing* Affiliate Marketing * Video Marketing* Web / Banner Advertising* CPM/CPL/CPC/CPA campaignsIn addition, lead of global SEO, CRO, Web Analytics for member recruitment.* Backlink building* On-Page Optimization* Content Writing* LP redesign* A/B testingAchieved top ranking with competitive keywords such as "Make Money Online"​ & "Paid Surveys" in major English-Speaking market.

Responsible for Online Sales through marketing channel:* SEO (Organic)* SEM (Search and Display Paid search ads on Google, Bing, Yahoo)* Social Media Marketing* Email Marketing* B2B & B2C