Andrea N. Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca, Us

New York, Ny, Us

Creative, solutions-oriented role which partnered with advertisers, sales teams, product sales, marketing, studios, programmatic and operations to leverage the full breadth and scale of AOL Advertising content, properties, research and technologies. • Created HuffPost Voces first-ever Spanish language branded content series for P&G• Productized original video series with additional elements for client KPIs resulting in $8M Verizon Wireless multi-year deal• Saved and grew revenue for Intuit account by 15% during 4th year of renewal for Turbo Tax campaign • Created integrated online and offline programs for American Express’ Small Business Saturday initiative resulting in $3.5M+ program deal renewals• Developed original online live music performance series for Citi Thank You card resulting in multiple renewal deals totaling $3M• Created MasterCard’s first paid social campaign for LGBTQ Pride with the creation of tap-to-Tweet mobile banner functionality• Category expert for internal stakeholders (Editorial, Technology, Research, Marketing) aiding in the creation of a strategic roadmap and compelling advertising solutions that deliver on client KPI as well as a member of the Regional Leadership Team• Created training and instituted strengths assessment for direct reports• Worked with clients across west coast, midwest and east coast regions

New York, Ny, Us

Dedicated agency and marketer outreach focusing on evangelizing in-house research that supports premium content as the best environment for advertisers. Mined information from advertisers to share critical marketplace information to OPA board members and publisher executives. • Presented OPA research to 300+ agency and client marketers• Key speaker for The Wall Street Journal WSJ DigiDay advertiser events in Boston and Dallas addressing 200+ attendees• Converted dense research studies into actionable insights for agencies and advertisers such as PepsiCo, Pfizer, Johnson & Johnson, MediaVest, UMI, Carat, MEC, OMD, Digitas, Hill Holliday, Razorfish, PHD, Mindshare and Mullen• Trained publisher digital sales teams on OPA research including MTV Networks, Bloomberg, Martha Stewart Living Omnimedia, Forbes, Hearst, The Financial Times, The New York Times and Univision

New York, Ny, Us

Key advertising strategy liaison with Fortune 100 advertisers that developed new sponsorship opportunities to meet client needs. Established new turnkey advertising product opportunities and monitored life cycle from product ideation to execution. Evangelized products internally and externally by training national sales staff, leading client brainstorming meetings and presenting client and agency direct. • Developed unique six-figure “Date Recommender” sponsorship program across Match, Citysearch, and Evite.com to win back Visa business. Business had previously been dormant for 2 years. • Designed six-figure programs for CapitalOne, Disney Theatrical, Sears, Walmart, and Listerine resulting in securing the first deals for respective clients on IAC/AS sites within the last 12 months.• Internal industry expert for alcohol and finance verticals and provided sales team with industry updates while adjusting site sponsorships, positioning and collateral materials for designated verticals.

New York, Ny, Us

Multi-faceted role that advocated for both IAC/AS and designated partner sites serviced by the IAC/AS national sales organization. Managed the relationship for premiere sites Expedia, Match.com North America and Match.UK as well as IAC start-up sites Very Short List and 23/6. Guided sites to develop strategic online marketing solutions and managed revenue expectations according to marketplace feedback, sales pipeline and performance. • Instituted a quarterly business review with Match.com NA, leading to the creation of 5 new advertising sponsorships that generated over $1M within first 12 months.• Collaborated across departments during Match.com NA ad server migration to determine user data to capture for monetization. Captured data created $6M+ revenue in the following 2 years.• Created standardized opportunities in order to empower team for greater self-sufficiency.• Built an internal Expedia sponsorship tool that enabled the sales team to review cost and availability quickly to minimize time invested to build proposals.

Accountable for customized MySpace sponsorship programs for clients with advertising budgets $250K+. Online strategic development lead for cross-platform deals on FOX.com and AmericanIdol.com including the FOX 2007 Primetime Upfront integrated opportunities. • Drove the creation of a unified video channel for FOX.com leading to a 400% increase in pre-roll video revenue• Created integrated online sponsorships for Primetime 06/07 Upfront packages totaling over $19M including AT&T, Jeep, US Army, Proctor & Gamble• Established online sponsorship packages tied to broadcast network content totaling over $7M for clients such as Toyota and H&R Block • Served as lead between broadcast, entertainment and MySpace online sales teams for clients such as Burger King, American Express, Sprint and Cisco• Worked with multiple legal and content groups to define available opportunities within the boundaries required by production studios, entertainment guilds and unions

Los Angeles, California, Us

Integrated digital expert within the FOX Broadcasting network sales team hired to empower a 30-person primetime television sales team to sell online advertising for FOX.com and AmericanIdol.com. • Championed update of all site ad products to meet marketplace needs and IAB standards leading to a 40% increase in deal close rate• Provided online advertising training to primetime broadcast network sales team • Executed all FOX primetime broadcast/online integrated advertising sponsorships including Sony Pictures, McDonalds, Neutrogena, JC Penny, Allstate, Taco Bell, Altoids

Us

Focal point of all integrated executions for FOXSports.com, FOX Sports Broadcast and MSN sales teams. Supervised relationship with MSN to develop, distribute and train the national MSN.com sales organization on sports sponsorship opportunities. Developed all FOXSports.com sponsorship opportunities.• Executed first-ever live television-mobile interactive voting across broadcast, online and mobile platforms for FOX Broadcast. Continued success across multiple sport seasons and sponsors expanding to include cable games.• Managed sales planning team tasked with supporting national sales team for FoxSports.com by executing $8M in campaign revenue• Developed compelling, sponsorable advertising features and products with production, content and marketing executives• Managed campaigns and sales related production projects through their complete life cycle including integrated and online campaigns for UPS, Visa, Sprint, Levi Strauss & Co, T-Mobile, Denny's, Jack Daniels, Exxon Mobil, Nexium, Cingular, Gillette, Ford, General Motors, Daimler-Chrysler, AOL, Subway

Assisted team of six sellers in pre and post-sale capacity. Coordinated with research, marketing and rich media departments to drive revenue for the west coast region.• Supported online advertising campaigns amounting to over $3.5M in revenue for clients such as Universal Pictures, Jaguar, Lexus, Toyota, LVCVA, Travelocity, LowerMyBills.com • Coordinated with research, marketing and rich media departments to assemble information for use in company wide and client specific presentations • Devised strategies for proposals and created over 100 compelling PowerPoint presentations to convey sales concepts to advertisers in an effective and concise manner.

Corte Madera, Ca, Us

Supported six sales representatives at a print and outdoor advertising sales firm representing eight properties including New York Magazine, Food & Wine, Sesame Street Parents and Playboy. • Created proposals and prepared presentations by gathering pertinent information from sales reps and marketing departments from appropriate properties • Planned travel itineraries and maintained client database.

Bachelor Of Arts, Psychology, Classical Civilization Minor

Nyu - Spcs, Digital Media Marketing