Andy North, Fache Email & Phone Number

Fort Worth, Tx, Us

Fort Worth, Texas, Us

Tuscaloosa, Al, Us

Key Responsibilities• Manage the foundation’s funds, staff and operations during the leader search• Attend foundation general board and committee meetingsAccomplishments• Executed three major giving events• Produced a historical gallery and hosted six 100th anniversary donor events

Tuscaloosa, Al, Us

Key Responsibilities• Align all marketing plans to the health system’s strategic plans• Conduct and implement the health system’s annual strategic marketing planning process• Serve as the chief information officer and spokesperson for the systemAccomplishments• Created and implemented a plan to evaluate multiple existing social media pages, decommission where appropriate and move all posting and management under the marketing department - Achieved a 50.85 percent increase in Facebook reach compared to prior year• Started a new process for reputation management including requesting reviews and rapid response - Achieved a 31 percent increase in the reputation score compared to prior year•Collaborated with multiple teams to develop a mass COVID-19 screening/vaccination process including online registration, dedicated website dashboard, daily updates and media response - Published daily (later weekly) community and employee updates for three consecutive years - Achieved over 180,000 test or vaccine appointments through the custom web system• Developed and implemented tactics and messaging to improve employee and provider perceptions - Contributed to improving the Press Ganey employee engagement percentile ranking by 33 spots in two years (one of the biggest improvements by any system during that period)• Created and executed a comprehensive plan to celebrate the 100th anniversary of the system including advertising, social media engagement, donor events and a community music festival• Managed mission critical and crisis media relations including COVID-19 updates, a volatile hospitalist selection process and the introduction of a new CEO• Implemented and enforced new branding standards• Produced a new system website - Achieved a 51 percent increase in visits compared to prior year• Developed and launched a new employee intranet - Achieved over 80 percent average monthly usage compared to 45 percent with the old intranet

New York, Ny, Us

Taught a marketing course in the school’s Online Master of Health Administration program.

Baton Rouge, La, Us

Jackson, Mississippi, Us

Key Responsibilities• Created service line strategic business plans that integrate marketing strategies • Developed and oversee the maintenance of all website, electronic and social media offerings• Tracked site performance using Google Analytics and develop strategies to optimize user experience• Acted as business development, electronic media and marketing strategist Accomplishments• Increased community perception of key service lines by creating targeted, award-winning and compelling campaigns for television, radio, print and social media• Initiated a complete redesign, development and implementation of the hospital’s strategic plan• Created four new websites each featuring responsive designs and extensive SEO efforts including keyword research, copywriting and link building• Implemented multiple tools to achieve digital marketing goals, including Google Analytics, Google AdWords, Facebook ads and ad retargeting campaigns• Achieved an annual average of more than one million page views on the hospital’s main website• Created a hub on the main hospital website for all social media posts • Developed and implemented comprehensive social media plans including SEM, mini-infographics, giveaway promotions and curated posts• Introduced and managed new digital media offerings including Instagram, LinkedIn, Pandora, Pinterest, an interactive newsletter, mass text messaging and electronic message boards• Grew Facebook “likes” by 183 percent (to over 10,000) in less than eight months while main competitors increased by only 24 and 39 percent• Implemented the hospital’s first physician referral call center and CRM database• Initiated campaigns that increased vascular market share by 8 percent and heart by 6 percent in one year while main competitors decreased• Developed an extensive CRM database and conducted targeted direct mail and email campaigns • Negotiated a 16 percent increase in print, TV and radio ad placement with no additional budget

Jackson, Ms, Us

Created and taught a marketing management course for the college's MBA program.

• Directed all local, state and federal advocacy efforts for CHW in Nevada including oversight of fouracute care hospitals, a health plan, various outpatient facilities and four lobbying firms• Implemented both advocacy and promotional strategic social media plans through Facebook, Twitter, podcasts and YouTube• Served as the chief information officer and spokesperson for the three St. Rose hospitals• Designed and implemented all marketing, public relations, advocacy and community outreachstrategy at St. Rose including oversight of the director of communications as well as manager leveldirect reports and employees in several planning and outreach departments• Created a series of web resources to help consumers evaluate hospital quality while helping to diffuse negative reporting regarding sentinel events at hospitals in Southern Nevada• Led St. Rose through award-winning reputation campaigns resulting in consistent top rankings inquality and patient satisfaction in the community, state and nation• Coordinated with the senior director of physician relations to develop and implement physicianrecruitment and maintenance strategies• Enhanced market share growth through business plans, program evaluations and other planningprojects for business units, product lines and hospitals• Worked closely and effectively with St. Rose administration in developing, maintaining andintegrating the hospital’s strategic plan into all business development and associated activities• Maintained an annual productivity average of 100 percent or better in all departments every year• Implemented a strategic social media plan through Facebook, Twitter, podcasts and YouTube• Secured federal appropriations (over $1 million obtained) for CHW hospitals in Nevada

• Served as manager, interim director and director, leading all aspects of marketing, public relationsand advocacy for the three-hospital system• Created and implemented award winning communications campaigns for the opening of a newhospital, pediatric ICU, pediatric ED, trauma center and more• Participated in the workgroup to plan and launch new websites for 43 hospitals• Launched Facebook and Twitter accounts for the hospitals and developed extensive campaigns to drive traffic to the sites• Led the development and maintenance of the system’s first intranet site• Administered the marketing budget• Managed the publication of WomensCare, a health magazine; 400,000 copies mailed per quarter• Directed the communications team through a two-year process of budgeting, planning andimplementation of hospital opening events for over 5,000 visitors• Acted as strategist, adviser and hospital spokesperson during a large variety of crisis andcritical communications situations

Orem, Utah, Us

• Led the development and design of a new, highly interactive website which allowed users to select features and see real-time photos of custom-designed products• Produced more national awards and publicity in 2002 than the previous twenty years combined• Conducted successful press conferences, interviews, trainings and tradeshow presentations• Administered the corporate budgets for marketing, advertising and public relations• Crafted news releases, articles, brochures, product sheets and award applications

• Designed brochures and press releases for an Olympic signature event• Secured equipment and implemented live streaming video presentations of new research releases• Created feedback forms, order forms, presentations and traveling displays• Produced news releases, feature stories, live internet broadcasts and posters

Mba, International Business

Ba, Communications - Public Relations