• Oversee daily operations of Beyond Marketing's SEO department and manage team of 9, ensuring completion of monthly contracted hours for each account.• I enhanced team efficiency by introducing a new content creation process, reducing content production time by 8%, resulting in seamless collaboration between SEO and content departments.• Manage a team of independent SEO contractors, ensuring they complete their monthly contracted hours for each account• Coordinated with the Web Development team to provide on-page and technical optimization for websites under development, causing one key client to double their organic traffic YoY.• Review work completed and quarterly reports to ensure objectives are being met• Represent Beyond Marketing on client calls to discuss accounts as needed• Develop department processes and procedures and maintain corresponding documentation and training materials• Attend industry conferences and engage in continuing education, including reading and coursework, to stay up to date on industry trends• Continued managing multiple key client accounts leading one client to see a 138% increase in ranking keywords, driving traffic and conversions.

Completely own and manage the agency-client relationship for 5 different clients across diverse industries, leading SEO strategy and content marketing initiatives. • Direct SEO and content marketing strategy, blog content, keyword strategy development, competitive research and analysis, and customer interaction and reporting. Led to one client achieving 88% increase in ranking keywords and 20% increase in organic traffic YoY.• Performed technical SEO site audits and implemented fixes, directly leading one client to a 5% increase in organic traffic after only 6 months.• Partner with digital team and web developers to improve site performance through internal linking, blog content, and landing pages; perform site audits to uncover opportunities and diagnose performance issues.• Train content partners in SEO best practices and provide instruction to content writers on blog article development and identifying new opportunities for improving organic traffic growth.• Own regular reporting communications to customers, providing Google Data Studio reports and full notes on recent performance, measures taken on their behalf, etc.• Use tools like Moz and SEMRush for all keyword research and tracked keyword performance.

Hired to manage digital marketing with a 50/50 split focus between SEO and paid digital advertising (search and social). Retained post-acquisition to re-build a long-neglected paid digital strategy (as well as SEO strategy). • Managed vendor relationships through frequent communication and a focus on their needs and experience; worked closely with vendors to track campaign performance and develop new strategies. • Collaborated with the content team to develop SEO-specific content and address keyword strategy.• Developed and analyzed inbound marketing strategy to drive pipeline growth and maximize conversion points. • Directed integrated marketing campaigns and promotional activities across a variety of channels• Oversaw $20,000 advertising and inbound marketing budget to achieve targets; tracked and reported on campaign performance and assessed against goals (ROI and KPIs).• Executed and tracked A/B testing and conversion optimization across all aspects of marketing; collaborated closely and communicate with other members of the marketing, business development, and sales teams.

Promoted to manage all aspects of digital marketing efforts for a team of 6. Implement a comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies, ensuring a consistent presence across social media, email campaigns, and account management.• Pioneer the use of paid social ads for the 1st time in company history, leading to $3.5 Million in additional revenue in 6-month trial.• Design, create, and implement brand strategy, including marketing strategies, cohesive cross-channel campaigns, events, digital marketing, and PR to create brand awareness• Establish social media as a key factor in branding through ongoing development of fresh marketing creative, social media communications, search engine optimizations (SEO), and dispute resolution• Manage top-tier accounts, develop vendor relationships, and work collaboratively with key vendors (Adobe, 97th Floor) and department specialists (SEO Coordinator & Analyst, Web Analyst) to analyze performance and identify/recommend performance improvements; saved $150,000 by reducing vendor redundancy• Created tighter integration between SEO and content marketing strategy, drove a 25% increase in organic traffic and a 42% increase in conversion rate.

Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and analyzed performance results through a variety of analytical platforms.• Oversaw social media efforts (including community management and paid advertising) and creation of various content initiatives, including blog and video content.• Worked closely with UX team to report issues with user satisfaction on web properties• Taught, mentored, and developed team members by supporting the learning process, providing constructive feedback, and regularly discussing progress towards goals with direct reports

Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.• Partnered with other teams to produce content and marketing like SEM and social media to support overall company goals; used reporting tools (Google Analytics, Moz) to analyze results and identify new opportunities• Championed SEO best practices, managed relationships with SEO-related vendors, maintained knowledge on recent SEO trends, and executed SEO strategy for the Director of Digital Marketing and SEO consultant• Leads projects optimizing company websites• Leads efforts to manage online reputation• Use various reporting tools (Google Analytics, Moz, etc.) to analyze results and identify new opportunities• Partner with other teams like content and marketing efforts like SEM, social media, etc., to support overall company goals• Champion SEO best practices for implementation of any web projects• Manage relationships with SEO-related vendors• Stay updated on recent SEO trends• Executes the SEO strategy of the Director of Digital Marketing & SEO consultant

Effectively managed an online community of almost 20,000 followers. Operated social networking accounts like Twitter, Facebook, Foursquare, Pinterest, and Instagram.• Manages online communities through robust content creation and engagement• Led campaign to migrate social media followers from old Facebook page to new Facebook page following festival name change; Used Facebook ad campaign and migrated over 1,000 followers in one month• Regularly updated social media channels with relevant news about bands, speakers, and general festival information• Collaborated with local businesses in Foursquare promotional campaign; Used Foursquare Tips to advertise specials and discounts offered by local businesses during festival• Monitor brand reputation online • Posted continuously throughout festival to report activities, update attendees with important information, and respond to inquiries from attendees• Led effort to create mobile program site so attendees could have schedule and other related information on their mobile device• Created Facebook ad campaign. Gained 1,000+ followers in 4-week campaign using ½ of approved budget. • Effectively managed an online community of over 20,000 followers.

Developed and managed client online presence via social media platforms like Twitter, Facebook, and LinkedIn. Delivered actionable strategies based on business insights from effective web analytics (Raven Rools, Google AdWords).• Increased individual client Facebook engagement up to 85% in 1 month, and increased targeted Twitter followers 10% in 1 month for yet another client.• Developed and managed pay-per-click advertising campaigns; assisted in SEO efforts, involving compiling benchmark reports of website position ranking and determining appropriate KPIs• Made recommendation for optimizing the performance of digital properties and various marketing programs

Determined appropriate metrics to measure KPIs, owned and maintained business facing reports and dashboards, and developed requirements for analytic tags, tagging structures, and parameters to support business analysis.• Aggressively supported Product Owners with outlined methodologies and defined targets• Delivered actionable insights to businesses through effective web analytics implementation using proprietary tools and Google AdWords• Made recommendation for optimizing the performance of digital properties and various marketing programs; included analyses, insights, conclusions with all work provided

Assisted businesses in branding themselves through social media and creating effective marketing strategies to increase brand awareness.• Managed over 200 Facebook Fan Pages for small- to medium-sized businesses; strategically optimized Fan Pages to increase ROI for businesses and SuperMedia.

• Developed social media campaigns on Twitter and Facebook to engage online communities and manage brands; Managed accounts using Hootsuite• Twitter account went from zero to 1,000 followers in six months• Implemented Facebook ad campaign• Created contests at trade conventions to generate excitement for brands; Promoted contests using social media accounts and relevant hashtags for conference(s)• Developed product demonstration and training screencasts using Audacity and Camtasia

• Developed social media plan to engage local community and better connect with current customers; mentored business owners on company social media policy• Managed Facebook ad campaign• Created customer testimonial video campaign using Camtasia to promote on YouTube, Facebook, and Twitter• Updated SEO for website and tracked performance using Google Analytics

• Assisted in managing SEO for numerous clients using Google Analytics – 40-50 dental practices• Wrote original blog content for 4 clients

• Assisted XLV Party to promote their Super Bowl party • Managed Twitter and Facebook account • Regularly updated with relevant event information and performer news• Managed website by updating with news and performer announcements; wrote original blog content

• Pioneered company use of Twitter/Facebook contests to increase awareness for eInstruction Corp• Managed eInstruction’s online customer forums, overseeing quality, answering customer questions, and investigating solutions to complaints• Launched and managed department blog to increase communication with outside sales force• Partnered with marketing department to craft department message on company website; provided copywriting and editing assistance with website development• Partnered with product development/technical support to gather product information to develop end-user training materials• Wrote and updated all eInstruction printed and online training manuals• Created of dozens training videos for all five eInstruction products using Camtasia; wrote scripts and produced voiceovers to save company thousands of dollars over outsourcing• Managed creation of CD-ROM providing all eInstruction training materials in off-line format; providing valuable service to customers. Project continues to generate revenue for eInstruction• Piloted on-line training program for eInstruction - contributed to eInstruction’s leadership among rival companies; resulted in higher customer loyalty and fewer technical support calls• Utilized RoboHelp to partner with technical communications department to improve documentation.• Led effort to research and select new webinar service that saved company hundreds of dollars.

I have managed user community forums for the eInstruction website for years. For most of 2009, I pioneered eInstruction's use of Twitter and Facebook. I have answered customer questions, addressed customer concerns, and reached out to customers to generate excitement in the eInstruction brand.

• Learned eInstruction products quickly and independently; analyzed question test banks and coordinated data entry databases. • Completed special curriculum projects relating to test preparation in Texas and New York; included over 2,000 questions to assist in large-scale sales effort. • Formatted state standards in Classroom Performance System databases. This provided more educational content for customers and helped increase sales.• Collaborated on marketing and technical pieces including brochures, web articles, and idea development; worked with marketing department to improve company message