Andy Odom Email & Phone Number

Fort Mill, SC, US

• Oversee daily operations of Beyond Marketing's SEO department and manage team of 9, ensuring completion of monthly contracted hours for each account.
• I enhanced team efficiency by introducing a new content creation process, reducing content production time by 8%, resulting in seamless collaboration between SEO and content departments.
• Manage a team of independent SEO contractors, ensuring they complete their monthly contracted hours for each account
• Coordinated with the Web Development team to provide on-page and technical optimization for websites under development, causing one key client to double their organic traffic YoY.
• Review work completed and quarterly reports to ensure objectives are being met
• Represent Beyond Marketing on client calls to discuss accounts as needed

Fort Mill, SC, US

• Completely own and manage the agency-client relationship for 5 different clients across diverse industries, leading SEO strategy and content marketing initiatives.
• Direct SEO and content marketing strategy, blog content, keyword strategy development, competitive research and analysis, and customer interaction and reporting. Led to one client achieving 88% increase in ranking.
• Performed technical SEO site audits and implemented fixes, directly leading one client to a 5% increase in organic traffic after only 6 months.
• Partner with digital team and web developers to improve site performance through internal linking, blog content, and landing pages; perform site audits to uncover opportunities and diagnose performance issues.
• Train content partners in SEO best practices and provide instruction to content writers on blog article development and identifying new opportunities for improving organic traffic growth.
• Own regular reporting communications to customers, providing Google Data Studio reports and full notes on recent performance, measures taken on their behalf, etc.

Dallas, Texas, US

• Hired to manage digital marketing with a 50/50 split focus between SEO and paid digital advertising (search and social). Retained post-acquisition to re-build a long-neglected paid digital strategy (as well as SEO.
• Managed vendor relationships through frequent communication and a focus on their needs and experience; worked closely with vendors to track campaign performance and develop new strategies.
• Collaborated with the content team to develop SEO-specific content and address keyword strategy.
• Developed and analyzed inbound marketing strategy to drive pipeline growth and maximize conversion points.
• Directed integrated marketing campaigns and promotional activities across a variety of channels
• Oversaw $20,000 advertising and inbound marketing budget to achieve targets; tracked and reported on campaign performance and assessed against goals (ROI and KPIs).

Dallas, TX, US

• Promoted to manage all aspects of digital marketing efforts for a team of 6. Implement a comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies.
• Pioneer the use of paid social ads for the 1st time in company history, leading to $3.5 Million in additional revenue in 6-month trial.
• Design, create, and implement brand strategy, including marketing strategies, cohesive cross-channel campaigns, events, digital marketing, and PR to create brand awareness
• Establish social media as a key factor in branding through ongoing development of fresh marketing creative, social media communications, search engine optimizations (SEO), and dispute resolution
• Manage top-tier accounts, develop vendor relationships, and work collaboratively with key vendors (Adobe, 97th Floor) and department specialists (SEO Coordinator & Analyst, Web Analyst) to analyze performance and.
• Created tighter integration between SEO and content marketing strategy, drove a 25% increase in organic traffic and a 42% increase in conversion rate.

Dallas, TX, US

• Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and.
• Oversaw social media efforts (including community management and paid advertising) and creation of various content initiatives, including blog and video content.
• Worked closely with UX team to report issues with user satisfaction on web properties
• Taught, mentored, and developed team members by supporting the learning process, providing constructive feedback, and regularly discussing progress towards goals with direct reports

Dallas, TX, US

• Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.
• Partnered with other teams to produce content and marketing like SEM and social media to support overall company goals; used reporting tools (Google Analytics, Moz) to analyze results and identify new opportunities
• Championed SEO best practices, managed relationships with SEO-related vendors, maintained knowledge on recent SEO trends, and executed SEO strategy for the Director of Digital Marketing and SEO consultant
• Leads projects optimizing company websites
• Leads efforts to manage online reputation
• Use various reporting tools (Google Analytics, Moz, etc.) to analyze results and identify new opportunities

Denton, Texas, US

Denton, Texas, US

• Effectively managed an online community of almost 20,000 followers. Operated social networking accounts like Twitter, Facebook, Foursquare, Pinterest, and Instagram.
• Manages online communities through robust content creation and engagement
• Led campaign to migrate social media followers from old Facebook page to new Facebook page following festival name change; Used Facebook ad campaign and migrated over 1,000 followers in one month
• Regularly updated social media channels with relevant news about bands, speakers, and general festival information
• Collaborated with local businesses in Foursquare promotional campaign; Used Foursquare Tips to advertise specials and discounts offered by local businesses during festival
• Monitor brand reputation online

Addison, TX, US

• Developed and managed client online presence via social media platforms like Twitter, Facebook, and LinkedIn. Delivered actionable strategies based on business insights from effective web analytics (Raven Rools, Google.
• Increased individual client Facebook engagement up to 85% in 1 month, and increased targeted Twitter followers 10% in 1 month for yet another client.
• Developed and managed pay-per-click advertising campaigns; assisted in SEO efforts, involving compiling benchmark reports of website position ranking and determining appropriate KPIs
• Made recommendation for optimizing the performance of digital properties and various marketing programs

Dallas, TX, US

• Determined appropriate metrics to measure KPIs, owned and maintained business facing reports and dashboards, and developed requirements for analytic tags, tagging structures, and parameters to support business analysis.
• Aggressively supported Product Owners with outlined methodologies and defined targets
• Delivered actionable insights to businesses through effective web analytics implementation using proprietary tools and Google AdWords
• Made recommendation for optimizing the performance of digital properties and various marketing programs; included analyses, insights, conclusions with all work provided

Dallas, TX, US

• Assisted businesses in branding themselves through social media and creating effective marketing strategies to increase brand awareness.
• Managed over 200 Facebook Fan Pages for small- to medium-sized businesses; strategically optimized Fan Pages to increase ROI for businesses and SuperMedia.

US

• Developed social media campaigns on Twitter and Facebook to engage online communities and manage brands; Managed accounts using Hootsuite
• Twitter account went from zero to 1,000 followers in six months
• Implemented Facebook ad campaign
• Created contests at trade conventions to generate excitement for brands; Promoted contests using social media accounts and relevant hashtags for conference(s)
• Developed product demonstration and training screencasts using Audacity and Camtasia

• Developed social media plan to engage local community and better connect with current customers; mentored business owners on company social media policy
• Managed Facebook ad campaign
• Created customer testimonial video campaign using Camtasia to promote on YouTube, Facebook, and Twitter
• Updated SEO for website and tracked performance using Google Analytics

• Assisted in managing SEO for numerous clients using Google Analytics – 40-50 dental practices
• Wrote original blog content for 4 clients

• Assisted XLV Party to promote their Super Bowl party
• Managed Twitter and Facebook account
• Regularly updated with relevant event information and performer news
• Managed website by updating with news and performer announcements; wrote original blog content

• Pioneered company use of Twitter/Facebook contests to increase awareness for eInstruction Corp
• Managed eInstruction’s online customer forums, overseeing quality, answering customer questions, and investigating solutions to complaints
• Launched and managed department blog to increase communication with outside sales force
• Partnered with marketing department to craft department message on company website; provided copywriting and editing assistance with website development
• Partnered with product development/technical support to gather product information to develop end-user training materials
• Wrote and updated all eInstruction printed and online training manuals

I have managed user community forums for the eInstruction website for years. For most of 2009, I pioneered eInstruction's use of Twitter and Facebook. I have answered customer questions, addressed customer concerns, and reached out to customers to generate excitement in the eInstruction brand.

• Learned eInstruction products quickly and independently; analyzed question test banks and coordinated data entry databases.
• Completed special curriculum projects relating to test preparation in Texas and New York; included over 2,000 questions to assist in large-scale sales effort.
• Formatted state standards in Classroom Performance System databases. This provided more educational content for customers and helped increase sales.
• Collaborated on marketing and technical pieces including brochures, web articles, and idea development; worked with marketing department to improve company message

Ba, English Language And Literature, General

Emerging Media And Communications