Advising early stage software focused startups on: GTM, launches, Product Marketing, Messaging

• First full stack marketing hire for business• Recruited and built marketing organization• Responsible for all marketing, branding, messaging + positioning, product marketing, sales enablement + collateral, design efforts• Led rebranding initiative, and company name change with leading design agency - Red Antler

Built. Led. Scaled. First hired Marketer for Samsung NEXT's Product Organization *Responsible for building and leading an incredibly talented marketing team from the ground up. *Developed, fostered and executed a cross-functional discipline that scaled across a portfolio of cutting edge technologies and products, from 0-to1. *This includes research of industry / market and product, audience development, messaging and positioning, brand creation, GTM and unveiling products to the market, content creation, driving demand in form of proof of concept, trials, and revenue. The marketing team supported a portfolio of 6+ early stage technologies and startups in industries that include Machine Learning, AI, Distributed Computing, Food-Tech, AR/VR Communications, SmartFitness and more, with aspects of B2B, B2C, B2B2C, Developer Tools, desktop and mobile, in addition to new surface areas. *Product Marketers*Demand Gen(SEM, SEO, Paid, Organic, Social)*Market Research(Quant and Qual)*Audience Development(Interviews, surveys, insights gathering) *Content *Email Marketing *Field Marketing(Conferences and events)*Comms and PR Our focus is to build the foundation of marketing for a portfolio of early stage, nascent technologies that are shaping the world around us. ---The mission of Samsung NEXT is to build the software and services business unit that complements Samsung’s global business footprint thru Venture Capital, Partnerships, M&A, and Product Development. We are accomplishing this by partnering, investing in, and/or acquiring early stage startups with incredibly talented individuals focused on building frontier technologies.

• Led Product Marketing for Atlassian's cloud based SaaS collaboration products - Confluence Cloud and Hipchat Cloud. • Formerly led Product Marketing and GTM for HipChat's mobile and desktop products that included GTM, launches, activation, 3rd party integrations, in-product messaging, and out of home campaigns. • Developed Atlassian's first Crisis Communication framework that helped to coordinate and manage product interruptions across DevOps, Engineering, Marketing, Leadership teams• Led strategic, marketing initiatives for Confluence that included User Onboarding + Product Activations + X-Sell across the Atlassian product portfolio + User Engagement driven initiatives to improve funnel metrics. • Started, led and managed all of Confluence's Growth Marketing initiatives and efforts at top and middle of funnel to drive increased usage. • Responsible for launching Atlassian's first set of behavioral-based onboarding drip email series for both Hipchat and Confluence, respectively, leading to increased activation and reduction in churn rates for customers.

• Product Marketing Lead for portfolio of Yahoo mobile + desktop products, and initiatives including The Yahoo App(flagship app), Yahoo Shopping, Yahoo Answers• Led Mobile ASO (App Store Optimization) across all of Yahoo’s mobile apps on Apple App Store/Google Play Store• Responsible for Paid and Acquisition Marketing through Search Engine Marketing/PPC and Affiliate Marketing channels• Led SEM + Demand Generation campaigns for Yahoo Shopping, Yahoo Mail, Yahoo Fantasy Sports, Yahoo Autos, Yahoo Advertising/Gemini, Yahoo Small Business

• Affiliate Marketing Manager for the eBay Partner Network for two years - eBay's in-house affiliate marketing program that was one of the world's 3 leading programs globally, in terms of spend. • Managed external agency account management team of four - Schaaf Partner Centric. • Responsible for revenue growth across: Electronics, Fashion, Daily Deals, Coins, categories. Later, selected to eBay's two-year Marketing Ambassador Program(MAP), 4 six-month rotations within Internet/Demand Gen and Consumer Marketing organizations. The program combined both leadership training exposure and relevant channel marketing experience across:• Search Engine Marketing/Demand Gen• Email Marketing• Brand Marketing• Customer Insights/Research

Snowboarding is one of my passions. In 2008, I launched Shredunion.com with an incredible team that became, at the time, one of the web's first leading snowboarding communities - connecting enthusiasts around the world and allowing them to build their personal brand, create and share meaningful content, while sharing latest industry news.

• Consistently led amongst top 3 performers within team of >50 sales account managers in terms of revenue, calls, profit. Awarded Top Performer award 2x.