Andy Pearson Email & Phone Number

United Kingdom

Reporting directly to the CEO, as part of the management team, I forge mutually lucrative game partnerships, evaluate and acquire titles, drive business growth, and lead a high-performing publishing team.My responsibilities include:• Developing and executing the publishing partnership strategy, aligning with company goals.• Sourcing and evaluating potential partners through market analysis and due diligence.• Negotiating and structuring mutually beneficial partnership agreements.• Managing active partnerships, ensuring deliverables and success.• Staying informed of industry trends and new partnership models.• Evaluating game titles for viability, mechanics, audience, and development stage.• Leading the greenlight process for acquisitions and internal alignment.• Collaborating with developers for high-quality game development.• Managing publishing budgets for development, marketing, and distribution.• Identifying and pursuing new business opportunities to expand reach and revenue.• Building and maintaining strong relationships with key industry stakeholders.• Tracking KPIs to identify areas for improvement and growth opportunities.• Developing and implementing marketing campaigns to maximise partner visibility and game success.• Cultivating strong relationships with platform holders for favorable terms and exposure.• Advocating for company games during platform negotiations and discussions.• Managing the publishing partnerships team across various disciplines.• Staying current on legal and regulatory issues impacting publishing partnerships.• Mentoring and developing team members for a collaborative and high-performing team.• Contributing expertise and insights to company-wide strategic initiatives.

United Kingdom

Reporting directly to the CEO, as part of the management team, my primary focuses are identifying new market opportunities, assessing potential risks, and developing strategies to drive our growth.My responsibilities encompass (but not be limited to) the following key areas:• Identifying and assessing the company's strengths, weaknesses, opportunities, and threats and devising strategies to address them• Supporting the continued development of our product acquisition process• Improving our Corporate PR reputation to raise our profile within the industry• Strengthening our relationships with 1st and 3rd parties to maximise our opportunities• Expanding our international offering• Exploring funding opportunities • Strengthening our market research process and how we use market data to shape decision making• Strengthening our legal processes• Strengthening our HR processes and the support structure around it• Developing, defining and implementing new and improved key processes • Analysing and improving business functions collaboratively• Project-based marketing support on an ad-hoc basis• Delivering the company’s vision and goals by ensuring the implementation of best practices within all functions and at all levels

United Kingdom

Reporting directly to the CEO, as part of the management team, I have the following responsibilities:• Define marketing goals and objectives• Plan, implement and deliver marketing strategy• Design, plan and execute effective marketing campaigns• Directly contribute to the overall growth of the company by focussing the marketing team on key business objectives• Ensure the marketing budget is within forecast• Manage the Marketing and Creative teams (including PR/Product/Brand/Digital/Community/Content/Video and Design Managers)• Review and manage the content marketing strategy• Determine KPIs for marketing department• Track KPIs on a regular basis and present reports• Work with sales and product development to maintain a holistic view of the product between all departments• Use data and reports to make evidence-based decisions• Keen understanding of the latest technology and application throughout the company• Stay up to date with the latest best practices and maintain consistent personal developmentI have been responsible for supporting the relentless growth within the business, maintaining an unmatched ability to switch between macro level strategy and micro level detail with ease. I work with the team from CEO level to Product Manager level in all areas of the business.

Bawtry, England, United Kingdom

Reporting directly to the CEO and a member of the management team, I was responsible for the Corporate Strategy of the business, as well as researching, evaluating and formulating strategic initiatives including new markets, platforms, technologies and tools.I was also responsible for corporate communication including the company website, corporate brand, and PR. Additionally, I provided an internal process auditing function to support managers and staff in the continuous improvement of their departments and processes.My strategic business initiatives resulted in the formation and technical development of PQube’s retail operations, strategic restructuring of Marketing, Sales, and Operations departments, deep analytical insight into key areas to focus the business (and supporting direction), introduction and implementation of a company-wide project management system, and achieved worldwide trending PR coverage.I delivered:• Down track / Long term project development• Expert consultation on Director-level business projects• Specialist projects for the business (for example, the introduction of a company-wide project management system, retail operation, and new department development)• Ongoing product management for bespoke projects• Market/Industry research (for example, eSports/China/PC Digital games market)• Business development (including travel to China, Hong Kong, Germany, France, Portugal, and the USA)• Corporate branding• Appraisals / Recruitment• Budgeting• Best practice / operational efficiency• Corporate PR• Management of Internal Staff and External Agencies

Bawtry, South Yorkshire, United Kingdom

I was responsible for Marketing our range of hardware and technology lines (including brands such as SEGA, Atari and ZX Spectrum) to both consumer and trade audiences.I also worked alongside the Business Development Manager on new product development, range introductions and licensing opportunities.This involved:• Licensing (securing major licenses such as Atari)• Consumer Marketing (one of my campaigns - with zero budget - resulted in our range trending Worldwide for 48 hours on Facebook. This also generated over 200+ online articles and with personal follow ups to journalists resulted in over 90% back link inclusion to our e-commerce store, from domain ranks as high as 9.5/10. The result of this campaign was that we met our day one forecast for this range in 48 hours, for a product releasing 3 months later)• Product Development (development of a brand new range of hardware for Atari)• Trade Marketing• Marketing Strategy• Appraisals / Recruitment• Marketing Budgeting• Management of Internal Marketing Staff and External Agencies• Branding• Market Research• Retail Strategy

Bawtry, England, United Kingdom

I was responsible for Marketing across the entire group of companies that make up The PQube Group. The group consists of a wide range of services and industries including publishing, physical distribution, digital distribution, retailing, design (web and print), software development, mobile development and specialist Marketing and PR.The role involved:• Development and Implementation of individual brand strategies for our products• Development of the Marketing Strategy for new and existing products• Practical feedback on campaigns, giving ROI analysis and actionable insights for the Marketing team• Supporting the sales team with appropriate assets and delivering presentations in key sales meetings with clients• Development and overseeing implementation of relevant Marketing objectives by the team• Social media direction and hands on implementation• Developing and delivering marketing and communication strategies• Continual analysis of the competitive environment and consumer trends• Budgeting• Appraisals / Recruitment• Management of Internal Marketing Staff and External Agencies

Bawtry, England, United Kingdom

As the Product Manager of PQube I had a wide range of roles that encompassed a broad spectrum of responsibilities including: • Brand management for all PQube's titles including WRC 3, MotoGP 13, Persona 4 Arena, BlazBlue, Arcana Heart 3, Guilty Gear, Arcania Gothic 4, SBK, MUD, History Great Battles Medieval and Emily the Strange (among others).• Press relations - working with key video gaming and consumer media including T3, MCV, Zoo, Games Master, Edge, Official Nintendo, Official PlayStation, Official Xbox, NGamer, Stuff, Games TM, EuroGamer, GameSpot, IGN, Wired, The Guardian and PC Gamer.• Presenting product ranges to key buyers at major high street and on-line retailers.• Retail management across a broad spectrum of sales channels including eBay, Amazon, Play, Zavvi, The Hut, GAME, HMV. brand micro-sites and specialist niche micro sites. • New product development - working closely with licensors/developers/publishers to develop products from initial concept to finished goods.• SEO for PQube's website and all related brand micro-sites, press releases and unique web content.• Developing and improving systems and processes (for example - introducing a new asset management system, greatly improving efficiency within the company).• Social media manager - managing all social media profiles for PQube and all related brand profiles.• Web development - creating individual micro sites for specialist niche brands and market segments.• Video marketing - creating original content and adapting existing content for trailers and promotional videos.• Advertising - developing eye catching, persuasive sales materials including full page adverts for print and on-line banner campaigns.• e-Marketing campaigns and consumer database growth - increased the consumer database from 0 to 100,000+ within 6 months (and continues to grow).• Online media relationships - with forum managers/admin, specialist bloggers and traditional press.

London, England, United Kingdom

Launched the Evercade retro gaming project to critical and commercial success.

Bawtry, England, United Kingdom

I was seminal in the design, development and implementation of 'Funstock' - a direct-to-consumer retail brand focused on retro gaming and related ranges. Within 3 months of launch, we had turned over 6 figures and quickly hit 7 figures shortly after, establishing the brand as a significant player in the marketplace. Funstock is now a rapidly growing multi-channel online retailer operating in multiple sectors. Funstock has a unique approach to retailing operating multiple niche channels that specialise in key markets.What this involves:• Retail strategy• E-Commerce platform development• Conversion Rate Optimisation (CRO)• Search Engine Optimisation (SEO)• Copy writing and product listings• Working directly with web developers to develop the platform(s)• Editorial direction as well as hands on editorial content writing (using Wordpress)• Responsibility for all online marketing activities including Email marketing (MailChimp and SendInBlue platforms), re-marketing (predominantly though AdRoll), social media including organic and paid (Facebook / Twitter / Instagram / YouTube), Google Adwords (PPC), community management and PR/Influencer marketing• Budgeting of Marketing and also stock/inventory• Appraisals / Recruitment• Brand management• Development and management of an affiliate program (Affiliate Window)• Development and management of the business plan• Event management• Detailed analytical reporting (predominantly using Google Analytics and sales reports)• Landing page optimisation (using tools such as Optimizely and Crazy Egg)

Bawtry, England, United Kingdom

I provide Marketing Consultancy services as part of the agencies offering to their clients.As part of this role I have:• Analysed competitor offerings to best understand the clients place in the market• Created detailed reports with findings and analysis outlining the recommended course of action for clients• Presented to business owners / CEO's / MD's and all levels of business management• Delivered major client retainers worth over £100k• Delivered one to one training sessions for specialist clients• Worked with Marketing Managers and Web Developers to develop profitable e-commerce sites• Identified and implemented key tracking methods to help monitor ROI of all activities• Offered company wide business advice (often outside the remit of the agency offering) in order to develop client trust and respect

Bawtry, England, United Kingdom

Based on my expertise in the retro gaming industry I was specially selected to work on a major development project - the SNK Neo Geo X.My roles included:• Project and Design management through the entire development to launch process (including naming the console)• Working closely with specialist gaming and consumer press including Retro Gamer, Games TM, T3, MCV, EuroGamer, IGN, GameSpot, Maxim, Tech Radar and Stuff.• Working with licensing managers and senior management for major industry publishers and developers.• Creating unique online content and persuasive sales messages.• Crafting detailed press release announcements tailored to different consumer segments.

Bawtry, England, United Kingdom

My role encompassed a broad spectrum of responsibilities and skill sets - • Writing and distributing specialist press releases, tailored to different consumer segments.• Brand licensing for SEGA, Fitness First, Mr Men and Liverpool FC.• Social media management - creating unique profiles and managing content and activity.• SEO for the BlazeEurope website.• Online content management across websites, forums and blogs.

Sheffield, United Kingdom

My initial role as “eBay Business Development Manager” was expanded into “Product Development Manager” (covering both eBay store and retail website) after a very successful placement year. My roles included:• Conducting in-depth analysis of potential product lines - including thorough evaluation of competition, alternative product lines, market demand and then presenting information in a clear format.• Developing creative, eye catching and persuasive product listings.• Collaborating directly with the Director of the company to share ideas, improve processes and expand the reach of the company internationally.• Analysing product ranges and ascertaining what is affecting sales. This involved comparing value propositions, price comparisons and identifying additional sales opportunities.• Providing valuable assistance with sales and admin tasks within the company when required. This involved both business to business and business to consumer environments.

Ba (Hons) First Class, Marketing, First

Throughout the 4 year course (which included a year of industry placement) I studied: • Strategic Relationship Management • Competitive.

3 A-Levels, 2 Gnvq'S And 9 Gcse'S