Andy Pearson Email & Phone Number

United Kingdom

• Reporting directly to the CEO, as part of the management team, I forge mutually lucrative game partnerships, evaluate and acquire titles, drive business growth, and lead a high-performing publishing team.My.
• Developing and executing the publishing partnership strategy, aligning with company goals.
• Sourcing and evaluating potential partners through market analysis and due diligence.
• Negotiating and structuring mutually beneficial partnership agreements.
• Managing active partnerships, ensuring deliverables and success.
• Staying informed of industry trends and new partnership models.

United Kingdom

• Reporting directly to the CEO, as part of the management team, my primary focuses are identifying new market opportunities, assessing potential risks, and developing strategies to drive our growth.My responsibilities.
• Identifying and assessing the company's strengths, weaknesses, opportunities, and threats and devising strategies to address them
• Supporting the continued development of our product acquisition process
• Improving our Corporate PR reputation to raise our profile within the industry
• Strengthening our relationships with 1st and 3rd parties to maximise our opportunities
• Expanding our international offering

United Kingdom

• Reporting directly to the CEO, as part of the management team, I have the following responsibilities:
• Define marketing goals and objectives
• Plan, implement and deliver marketing strategy
• Design, plan and execute effective marketing campaigns
• Directly contribute to the overall growth of the company by focussing the marketing team on key business objectives
• Ensure the marketing budget is within forecast

Bawtry, England, United Kingdom

• Reporting directly to the CEO and a member of the management team, I was responsible for the Corporate Strategy of the business, as well as researching, evaluating and formulating strategic initiatives including new.
• Down track / Long term project development
• Expert consultation on Director-level business projects
• Specialist projects for the business (for example, the introduction of a company-wide project management system, retail operation, and new department development)
• Ongoing product management for bespoke projects
• Market/Industry research (for example, eSports/China/PC Digital games market)

Bawtry, South Yorkshire, United Kingdom

• I was responsible for Marketing our range of hardware and technology lines (including brands such as SEGA, Atari and ZX Spectrum) to both consumer and trade audiences.I also worked alongside the Business Development.
• Licensing (securing major licenses such as Atari)
• Consumer Marketing (one of my campaigns - with zero budget - resulted in our range trending Worldwide for 48 hours on Facebook. This also generated over 200+ online articles and with personal follow ups to journalists.
• Product Development (development of a brand new range of hardware for Atari)
• Trade Marketing
• Marketing Strategy

Bawtry, England, United Kingdom

• I was responsible for Marketing across the entire group of companies that make up The PQube Group. The group consists of a wide range of services and industries including publishing, physical distribution, digital.
• Development and Implementation of individual brand strategies for our products
• Development of the Marketing Strategy for new and existing products
• Practical feedback on campaigns, giving ROI analysis and actionable insights for the Marketing team
• Supporting the sales team with appropriate assets and delivering presentations in key sales meetings with clients
• Development and overseeing implementation of relevant Marketing objectives by the team

Bawtry, England, United Kingdom

• As the Product Manager of PQube I had a wide range of roles that encompassed a broad spectrum of responsibilities including:
• Brand management for all PQube's titles including WRC 3, MotoGP 13, Persona 4 Arena, BlazBlue, Arcana Heart 3, Guilty Gear, Arcania Gothic 4, SBK, MUD, History Great Battles Medieval and Emily the Strange (among others).
• Press relations - working with key video gaming and consumer media including T3, MCV, Zoo, Games Master, Edge, Official Nintendo, Official PlayStation, Official Xbox, NGamer, Stuff, Games TM, EuroGamer, GameSpot, IGN.
• Presenting product ranges to key buyers at major high street and on-line retailers.
• Retail management across a broad spectrum of sales channels including eBay, Amazon, Play, Zavvi, The Hut, GAME, HMV. brand micro-sites and specialist niche micro sites.
• New product development - working closely with licensors/developers/publishers to develop products from initial concept to finished goods.

London, England, United Kingdom

Launched the Evercade retro gaming project to critical and commercial success.

Bawtry, England, United Kingdom

• I was seminal in the design, development and implementation of 'Funstock' - a direct-to-consumer retail brand focused on retro gaming and related ranges. Within 3 months of launch, we had turned over 6 figures and.
• Retail strategy
• E-Commerce platform development
• Conversion Rate Optimisation (CRO)
• Search Engine Optimisation (SEO)
• Copy writing and product listings

Bawtry, England, United Kingdom

• I provide Marketing Consultancy services as part of the agencies offering to their clients.As part of this role I have:
• Analysed competitor offerings to best understand the clients place in the market
• Created detailed reports with findings and analysis outlining the recommended course of action for clients
• Presented to business owners / CEO's / MD's and all levels of business management
• Delivered major client retainers worth over £100k
• Delivered one to one training sessions for specialist clients

Bawtry, England, United Kingdom

• Based on my expertise in the retro gaming industry I was specially selected to work on a major development project - the SNK Neo Geo X.My roles included:
• Project and Design management through the entire development to launch process (including naming the console)
• Working closely with specialist gaming and consumer press including Retro Gamer, Games TM, T3, MCV, EuroGamer, IGN, GameSpot, Maxim, Tech Radar and Stuff.
• Working with licensing managers and senior management for major industry publishers and developers.
• Creating unique online content and persuasive sales messages.
• Crafting detailed press release announcements tailored to different consumer segments.

Bawtry, England, United Kingdom

• My role encompassed a broad spectrum of responsibilities and skill sets -
• Writing and distributing specialist press releases, tailored to different consumer segments.
• Brand licensing for SEGA, Fitness First, Mr Men and Liverpool FC.
• Social media management - creating unique profiles and managing content and activity.
• SEO for the BlazeEurope website.
• Online content management across websites, forums and blogs.

Sheffield, United Kingdom

• My initial role as “eBay Business Development Manager” was expanded into “Product Development Manager” (covering both eBay store and retail website) after a very successful placement year. My roles included:
• Conducting in-depth analysis of potential product lines - including thorough evaluation of competition, alternative product lines, market demand and then presenting information in a clear format.
• Developing creative, eye catching and persuasive product listings.
• Collaborating directly with the Director of the company to share ideas, improve processes and expand the reach of the company internationally.
• Analysing product ranges and ascertaining what is affecting sales. This involved comparing value propositions, price comparisons and identifying additional sales opportunities.
• Providing valuable assistance with sales and admin tasks within the company when required. This involved both business to business and business to consumer environments.

Ba (Hons) First Class, Marketing, First

Throughout the 4 year course (which included a year of industry placement) I studied: • Strategic Relationship Management • Competitive.

3 A-Levels, 2 Gnvq'S And 9 Gcse'S