Offering a range of product marketing and Go to Market services, helping B2B SaaS and tech companies launch, promote and sell their products. Working on a Fractional, interim or project basis. Specialising in:> Research and foundations - market analysis and segmentation, competitive analysis, ICP and buyer person definition, value proposition creation or refinement. > Positioning and messaging - brand positioning architecture, messaging frameworks.> GTM strategy and execution - sales enablement, launch planning, PLG motion.

Joined Silverfin as first product marketing hire, establishing PMM function as the company scaled through to acquisition. - Redefined value prop, ICPs and buyer personas- Formalised the product launch communication process around feature releases and new developments, implementing product changelog and quarterly product updates.- Launched company-first free trial, along with a set of product tours, to enable prospects the ability to see and touch the software via the website.- Collaborated with stakeholders across UK, Belgium and other emerging markets.- Armed the sales team with up-to-date materials such as pitch deck, demo tools and ROI calculator to sell more effectively.- Bring to life customer and user experience through case studies, interviews and user surveys.

Selling the story of the EVRYTHNG Product Cloud was the mission. The concept of giving a unique digital identity to physical products, transforming them into intelligent, trackable and interactive assets. Why? To enable global CPG and apparel brands to unlock digital intelligence through the end to end product journey, bringing visibility, transparency and authenticity. As the first PMM, I ran global product marketing, collaborating closely with a mix of stakeholders across Product, Sales and Marketing teams. My mission was to: - Bring the product to life through simple messaging, and find the right market positioning, in an emerging category.- Enable the sales teams to pitch and demo the technology through sales decks, competitive insight and demo scripts.- Supply the product fuel to our marketing and PR engine, creating thought leadership and market content in the form of videos, case studies, white papers and infographics.- Ensure my product marketing strategy aligned with and supported the company vision.- Ensuring careful budgeting, GTM planning, goal and KPI setting and execution.I also managed the marketing team through an 18 month period of organisational change.

OnApp is a complete Infrastructure-as-a-Service platform provider, offering next-generation Cloud, CDN and Storage services for Service Providers, Telco's and Enterprise. Responsible for building and delivering OnApp's global channel and partner strategy- Identifying and developing partnerships with resellers, distributors and tech partners.- Executing Go-to-market plans, focusing on partner enablement, training, certification and lead gen.- Conceiving and leading collaborative marketing activities with key partners to accelerate pipeline growth and meet channel revenue targets.

Responsible for all aspects of Product Marketing including messaging and competitive positioning, sales enablement, coordination and execution of product launch.

Responsible for Cloud (Iaas) strategy, product development and launch. Winner of the Information Age Innovation Awards 2012 for Cloud Computing.

Responsible for Inbound Voice Product portfolio and team.