Develop content for marketing and social media campaigns. Historical research.

Responsibilities:• Collaborated with licensing directors, account managers, and archivists to identify and coordinate researched company licensees within 500+ colleges and potential new properties• Analyzed sports and school historical findings to make authentic and strategic advertising and product decisionsAccomplishments:• Aided in the creation of hundreds of logos by working with creative team to provide artwork inspiration from unused imagery and logos found during research • Increased profitable apparel lines and licensing through well-researched design ideas and account management communication.• Added value to licensed properties by building facts and imagery database allowing for successful creation of press releases, social media, and B2B presentations.

Responsibilities:• Developed and maintained content for all social media accounts, company blog, and weekly company newsletter. • Improved strategic marketing through research and implementation of social media campaign trends.Accomplishments:• Increased customer loyalty, online traffic and sales through successful management of content and promotional contests on all social media platforms.• Met sales goals through high quality and enticing description of online products and retail.• Spearheaded social media campaign, resulting in 30K Facebook user growth and integration of company’s Twitter, Instagram and Pinterest accounts.

Responsibilities:• Skillfully cultivated company from mall kiosk to 3,000 square foot store and internationally known website.• Supervised day-to-day operations to drive sales, promote brand visibility, and optimize financial performance.Accomplishments:• Recognized as Best Sports Store by Atlanta Magazine, #149 of the 500 Fastest Growing Companies in 2003 by Inc. Magazine, a CNN small business success story, as well as other favorable publications in print and media.• Eloquently represented company on CSS SportsNite and local Atlanta news channels.• Played pivotal role in the 1998 throwback jersey craze, supported by both regular shoppers and celebrities within music, sports, and entertainment industries, resulting in amplified revenue.

Responsibilities: • Worked cross functionally to communicate marketing and promotional plans to ensure key features were released and rolled out according to plan. • Managed inventory and food and beverage purchasing. • Hired, trained, and supported over 30 employees.Accomplishments:• Increased store efficiency through well maintained opening and closing check in-checkout procedures.

Responsibilities:• Managed $500K company account for The Paddington Corporation. • Created in-store and restaurant quarterly promotional campaigns for liquor brands.Accomplishment:• Increased brand recognition and loyalty for American Express and Home Box Office by establishing promotions and concerts. .

● Managed team of Account managers who conducted seasonal on premise promotions for Spring Break in Daytona, Florida, Padre Island, Texas, and Aspen Ski Fest in Colorado.

● Managed all aspects of on and off premise promotional events for national clients including Newport, Mountain Dew, Nestle Quick, Trident gum, Bacardi Rum, Beechnut Chewing tobacco and Frangelico Liquor.