Andy Morales Email & Phone Number

Waltham, MA, US

Waltham, MA, US

• Managed yearly digital spend strategy of ~$2mm
• Focused on a struggling application area and contributed to a 37% revenue growth YOY
• Digital strategy development for the launch of the SARS-CoV-2 Insight Research Assay
• Digital strategy development for the launch of the Genexus Purification System
• Revamped neglected SEM infrastructure to enable scalability of search program
• Developed education to drive busines partner awareness, strategy, and improvement in best practices surrounding E-mail, SEO, SEM, mobile user experience, website user experience, and ad strategy

Waltham, MA, US

• Cross-functional marketing manager leading complex initiatives to enable marketing technologies, accelerate innovative programs, and drive overall marketing effectiveness through digital transformation
• Led the strategic and tactical execution of seven omni-channel campaigns, including the first ever for Thermo Fisher
• Advertising and segmentation expert focused on improving the customer experience, cultivating efficiencies, and driving a better return on marketing investment
• Demonstrated digital marketing leadership in strategy and execution in launch of Genexus NGS solution
• Managed a team of 4, providing demand-gen expertise for 3+ division

Waltham, MA, US

• Launched first Omni-channel campaign pilot
• Drive ROAS optimization across divisional Display, SEM, and Social advertising channels resulting in display visits growth of 114%, lead-gen growth of 136%, SEM visits growth of 36% lead-gen growth of 19%, and social.
• Develop audience management, segmentation, and testing strategies within demand-gen channels;applying it to marketing strategy and advertising execution
• Collaborated on Account Based Marketing targeting and advertising strategy resulting in incremental revenue growth of nearly $12m
• Manage, train, and mentor a small team
• 3x Judge of the Internet Advertising Competition-IACAward.org

Waltham, MA, US

• Drove ROAS optimization across divisional Display, SEM, and Social advertising channels resulting in display lead-gen growth of 286%, SEM lead-gen growth of 52%, and social visits growth of 346%, and lead-gen growth of.
• Participated in multiple PPI Kaizen events to stimulate process and result improvements
• Created and refined audience segmentation strategies for digital advertising campaigns
• Speaker at Adobe Summit Digital Marketing Conference: Facebook Advertising Strategies

Waltham, MA, US

• Owned vendor relationships, participated in beta program and customer advisory board
• Governance of all social media accounts, reducing proliferation by 50%
• Chair member of SocialMedia.org
• Worked with Revenue Marketing Team to develop Account Based Marketing strategies
• Worked across division and region to drive targeting improvement to increase visits by 195% and lead-gen by 254%
• Led social media integration efforts when Life Technologies was purchased by Thermo Fisher

- Co-founder of one of the top two providers of foursquare news and information(avg. 150k visitors/month)- Covered by national digital media including Mashable, PCMag, Star Wars, Sony, and Discovery- Brand ambassador and community manager across all social networks(rated one of Sony’s top ten technology pinners on Pinterest)- Contributed numerous articles.

- Responsible for editing and maintaining branding consistency for all marketing collateral- Communicative liaison between Brand Managers and Creative Director- Consultant to the Director of Market Development regarding corporate website and social accounts- Created reports including comprehensive 200 page analysis of user experience of company website

- Project coordinator and bridge between Chief Strategist and client stakeholders- Developed editorial calendar and social media communication schedule for clients- Managed company blog, editorial calendar, and team of bloggers

Calhoun, Georgia, US

- Developed and managed a five-week Facebook contest, increasing fans 450%- Contracted and coordinated with overseas freelancers on new initiatives- Critiqued and reworked website SEO

San Diego, CA, US

- Oversaw all electronic marketing, increasing leads more than 500% over a three year period- Coded in HTML to develop graphics-driven digital promotional materials- Researched, created, and monitored social media initiative

San Diego, US

- Supported external clients with web design, uploading, and hosting- Improved company’s online marketing and technical help

San Diego, CA, US

- Provided first-tier marketing and technical support assistance- Drafted one-pagers and created marketing collateral for snail-mail marketing campaigns

US

- Customer service for copy, mail, and shipping center- Store supervisor when owners were away