• Managed yearly digital spend strategy of ~$2mm • Focused on a struggling application area and contributed to a 37% revenue growth YOY• Digital strategy development for the launch of the SARS-CoV-2 Insight Research Assay• Digital strategy development for the launch of the Genexus Purification System• Revamped neglected SEM infrastructure to enable scalability of search program• Developed education to drive busines partner awareness, strategy, and improvement in best practices surrounding E-mail, SEO, SEM, mobile user experience, website user experience, and ad strategy

• Cross-functional marketing manager leading complex initiatives to enable marketing technologies, accelerate innovative programs, and drive overall marketing effectiveness through digital transformation• Led the strategic and tactical execution of seven omni-channel campaigns, including the first ever for Thermo Fisher• Advertising and segmentation expert focused on improving the customer experience, cultivating efficiencies, and driving a better return on marketing investment• Demonstrated digital marketing leadership in strategy and execution in launch of Genexus NGS solution• Managed a team of 4, providing demand-gen expertise for 3+ division

• Launched first Omni-channel campaign pilot• Drive ROAS optimization across divisional Display, SEM, and Social advertising channels resulting in display visits growth of 114%, lead-gen growth of 136%, SEM visits growth of 36% lead-gen growth of 19%, and social visits growth of 171%, and lead-gen growth of 153%, and revenue growth of 261%• Develop audience management, segmentation, and testing strategies within demand-gen channels;applying it to marketing strategy and advertising execution• Collaborated on Account Based Marketing targeting and advertising strategy resulting in incremental revenue growth of nearly $12m• Manage, train, and mentor a small team• 3x Judge of the Internet Advertising Competition-IACAward.org

• Drove ROAS optimization across divisional Display, SEM, and Social advertising channels resulting in display lead-gen growth of 286%, SEM lead-gen growth of 52%, and social visits growth of 346%, and lead-gen growth of 391% • Participated in multiple PPI Kaizen events to stimulate process and result improvements• Created and refined audience segmentation strategies for digital advertising campaigns• Speaker at Adobe Summit Digital Marketing Conference: Facebook Advertising Strategies

• Owned vendor relationships, participated in beta program and customer advisory board • Governance of all social media accounts, reducing proliferation by 50%• Chair member of SocialMedia.org• Worked with Revenue Marketing Team to develop Account Based Marketing strategies• Worked across division and region to drive targeting improvement to increase visits by 195% and lead-gen by 254% • Led social media integration efforts when Life Technologies was purchased by Thermo Fisher

- Co-founder of one of the top two providers of foursquare news and information(avg. 150k visitors/month)- Covered by national digital media including Mashable, PCMag, Star Wars, Sony, and Discovery- Brand ambassador and community manager across all social networks(rated one of Sony’s top ten technology pinners on Pinterest)- Contributed numerous articles on topics including social media, crowdfunding tech, and design- Panelist/speaker at San Diego Social Media Club; Attended as press: CES, Comic-Con International

- Responsible for editing and maintaining branding consistency for all marketing collateral- Communicative liaison between Brand Managers and Creative Director- Consultant to the Director of Market Development regarding corporate website and social accounts- Created reports including comprehensive 200 page analysis of user experience of company website

- Project coordinator and bridge between Chief Strategist and client stakeholders- Developed editorial calendar and social media communication schedule for clients- Managed company blog, editorial calendar, and team of bloggers

- Developed and managed a five-week Facebook contest, increasing fans 450%- Contracted and coordinated with overseas freelancers on new initiatives- Critiqued and reworked website SEO

- Oversaw all electronic marketing, increasing leads more than 500% over a three year period- Coded in HTML to develop graphics-driven digital promotional materials- Researched, created, and monitored social media initiative

- Supported external clients with web design, uploading, and hosting- Improved company’s online marketing and technical help

- Provided first-tier marketing and technical support assistance- Drafted one-pagers and created marketing collateral for snail-mail marketing campaigns

- Customer service for copy, mail, and shipping center- Store supervisor when owners were away