Andy Pool Email & Phone Number

Lexington, Ma, Us

Leading communications for the Chief Information Security Officer and the Security Services organization. Driving internal and change management communications in support of the Laboratory's Cybersecurity Maturity Model Certification (CMMC) initiative.

Boston, Massachusetts, Us

Developed and managed all internal communications, employee engagement, and company culture initiatives for hyper-growth SaaS cybersecurity company, recognizing the varying information needs of employees in technical and non-technical roles, 60% of whom were based in Madrid, Spain. Provided strategic communications and change management counsel and wrote content for the CEO and leadership team on a wide variety of issues including new CEO and organizational changes, acquisitions, funding/financial developments, IT/security initiatives, and HR programs. Built confidence and trust in the leadership team and ensured employees were engaged, motivated, and informed through a steady flow of communications, via all-hands meetings, Slack, executive emails, and other tactics, critical as the employee base grew 80-100% annually. Executed employee engagement surveys and eNPS measurements, working with leadership team to ensure actionable results from the survey feedback. Secured Great Place to Work™ certification and led working group to evaluate and evolve the company culture, launching Devo’s first Employee Resource Group. Led implementation of the company’s first intranet, including vendor selection and site design/content.

Boston, Massachusetts, Us

Drove external and internal communications including public relations, industry analyst relations, content marketing, social media, and employee and executive communications. Developed strategic communications to help scale global operations, build brand and product awareness, and increase employee engagement. Managed three team members and external PR agencies in the US and Spain, increasing press coverage more than 200% year-over-year, and achieving "Leader" recognition in the 2020 Forrester Wave for AIOps.

Round Rock, Texas, Us

Responsible for all aspects of executive communications for the President of Dell Services, Digital and IT, a 44,000-person, $13B global organization. Built messaging platforms, developed strategy and content, provided counsel, and managed tactical implementation of all communications to internal and external audiences. Created and implemented strategies to elevate the President’s profile and build awareness of Dell Services, Digital and IT’s story, vision, strategy, products, solutions, and value proposition to stakeholders: customers, partners, employees, media, industry analysts, and other key influencers. Promoted the business agenda and outlook on the marketplace through all communications channels, including speaking engagements; customer, media, and industry analyst briefings; blogs; employee town hall meetings; all-organization emails; videos; and social media. Partnered with Corporate Marketing, Global Communications, HR, Business Unit leadership, and Executive Leadership Team to ensure alignment and amplify messages. Measured results for continuous improvement.As executive communications lead for the EMC Chief Integration Officer for the Dell-EMC merger, developed and managed communications strategies to build support among employees and industry influencers leading to the 2016 $67B Dell-EMC merger.

Santa Clara, California, Us

Directed all internal, executive and employee communications for Veritas Support Solutions, the Veritas global enterprise customer support organization, as Veritas prepared for a Jan. 2016 separation from Symantec to become an independent Information Management company.Developed and executed all communications to drive awareness, readiness and adoption for key business initiatives, including the overall company separation; the closure of a major customer support facility; the outsourcing of all support for one product line; and more than 30 Support-specific technology implementations. Partnered with HR, IT, Marketing, Sales and external consultants to ensure alignment.

San Jose, California, Us

Led communications strategy and execution for Symantec's Support Enablement Services Organization, creating all employee communications plans and deliverables for Symantec's Global Customer Support organization and its Support-specific technology initiatives, including major Salesforce.com, Knowledge Management and telephony implementations. Managed and created all communications to ensure the effective adoption and use of all new systems and technologies, in partnership with the Support Leadership Team, Program Management Office, Business Analysts, IT, Business Intelligence, Change Management, and Learning and Development teams.

Round Rock, Texas, Us

Developed and delivered communications programs to build recognition for EMC’s Education Services division and its leadership in storage, cloud, and Data Science education and certification. Garnered significant media coverage for new curriculum offerings, the EMC Proven Professional certification program, and new alliance relationships; maximized Education Services visibility at EMC World and other industry events; and managed communications to EMC Partners, internal employees and field sales organizations. Instituted thought leadership campaigns to communicate cloud and data science industry skills gaps and the need for technical education and certification. Managed all Executive Communications for Division leadership, including speaking engagements, presentations, press and analysts interviews and blog articles.

Round Rock, Texas, Us

Significantly increased awareness and visibility for EMC Global Services, a $4B division of EMC Corp. Created and implemented strategic communications initiatives including Public Relations and Analyst Relations programs, executive visibility and communications, thought leadership programs, service offering launches, media relations, social media, and customer reference development and promotion. Scripted and produced videos, wrote and edited blogs and other communication vehicles. Worked closely with cross-organizational, cross-functional, global teams to ensure maximum impact and results.

Created and executed communications programs for client companies Eastwick Communications, Roving Software/Constant Contact and Storability, including development of strategic Public Relations and Analyst Relations plans; corporate and product branding and messaging; executive communications; media training; media and analyst relations; and writing and editing marketing and press materials.

Provided strategic Public Relations counsel to client companies, including Bidder's Edge, Direct Hit, Exchange Applications, MatrixOne, and QuickBuy, to meet a wide range of communications and marketing needs, including pending IPOs; corporate names changes; product rebrandings; company launches; and product introductions. Supervised 10 PR professionals.

Houston, Texas, Us

Directed development and implementation of all worldwide PR plans, strategies and activities for all Personal Computer products and solutions, all Internet products and solutions, including AltaVista, and all Microsoft and Intel Alliance activities. Supervised staff of eight PR professionals, and all activities and budget of external PR agency.Provided strategic counsel and communications guidance to senior Business Unit and Corporate executives, including aggressive visibility programs that resulted in stand-alone executive profiles in Business Week, The Boston Globe and numerous computer trade publications.Key member of Corporate communications strategy and implementation team for major Corporate announcements and events. Developed initial and ongoing external and internal communications programs for a patent infringement lawsuit with Intel; Compaq acquisition; corporate reorganization; Microsoft Alliance; product rebranding and a voluntary product recall.Rebuilt PR team and program for PC Business Unit/Windows NT Business unit, businesses representing more than $4 billion in revenue. Dramatically improved PR results and market perception, while reducing PR expenses by more than 50%.

Boston, Ma, Us

Managed all phases of client accounts, including development of PR plans and strategies; media and Analyst Relations programs; product launch campaigns; press conferences and events; press material creation; crisis communication; and speaking opportunity programs.Prepared and managed budgets for all serviced accounts and controlled profit/loss responsibility for team. Supervised account team staffs. Served on agency Board of Managers and Professional Development Task Force. Developed and delivered new business presentations. Managed team of six.Accounts serviced included: Advanced Visual Systems; Atria Software; CenterLine Software; Computer Task Group; IBM; Object Management Group; Novell; Polaroid; Seer Technologies; and Symbol Technologies.

B.A., Art History

M.A., Mass Communication