Creative LeadCreative Design Group - 25HoursCreative- Conceptualise and generate creative visuals for 25Hours for marketing communications for Singapore.- Developing digital marketing webpages for the company website, social media content, EDM, and offline promotional communications.- Developing wireframes of Mobile/Website UXUI for existing or new online platforms involving Html coding for EDM, Email Templates, and Landing Pages.Corporate Branding- Developing new corporate gifts/packaging for marketing, acquisition, and Events.Events- Developing physical/online event concepts and display props/merchandise setup.- Event setup management for Webinars, live workshops, or hybrid events at partner premises.

Professional ExperienceCreative LeadCreative Design Group- Conceptualise and generate creative visuals for corporation's 4 Core Pillar Services (Travel, Wine & Dine, Shopping and Wellness) for marketing communications for Japan Market.- Developing digital marketing webpages for the company website, social media contents, e-newsletter and offline promotional communications in the Japanese Language.- Developing wireframes of Mobile/Website UXUI for existing or new online platform involving Html coding for EDM, Email Templates and Landing Pages.- Managing marketing campaign and updating of digital content/assets on CMS, DAM, E-Commerce, and Marketing Automation Platform.- Corporate BrandingDeveloping new corporate gifts for Events, Incentive Trip for Japan Market.Developing corporate presentation slides maintain corporate brand identity.

Creative Design Software Trainer for (ACTA)- Design Vector Software- Photo Digital Imaging Software- Publication layout Software- Mix Media Arts (Hand Drawing and Digital Arts)- UXUI Wireframe

Professional ExperienceDesign Team Lead, October 2014 - May 2018Changi Travel Services Pte Ltd (Subsidiary of Changi Airport Group)Location: Singapore Changi AirportDepartment ManagementLeads a team of 6 creative designers, managing department budget and all production and equipment costing. Supporting individuals with their career development through cross-training opportunities and exposure to a variety of projects and design applications which enable them to expand their skills, ultimately raising their contributions to team and impact on company’s goal.Ensure that the design team understands all aspects of the project scope relating to their respective responsibilities, and demonstrate a thorough understanding of the project objective Project ManagementConceptualising and creative for company’s business units communications collaterals, from digital marketing collaterals to offline publications, creating wireframes and concepts of Mobile/Website UXUI for existing or new online platform.Producing 2D interior drawing and inspiration for office and lounge projects. Managing corporate events and oversees merchandise production at all phases of house brand, corporate partners and Singapore Changi Airport branded gifts.Negotiate, analyze, and prepare purchase order agreements, subcontracts, and cost control budgets for tenders and projects. Liaising with potential partners for corporate gifts & souvenir, sourcing and short listing of overseas suppliers - China, Taiwan, Hong Kong, Malaysia, South Korea and Japan. Thus, reducing production cost by 20% by negotiating pricing and fees directly with overseas suppliers (Highest amount for a single project to date: SGD400K).

Freelance Cake Instructor, sharing passion and knowledge to baking lovers.

Apparels Brands: adidas, Charles Tyrwhitt, FOX, G2000, Pumpkin Patch, UNIQLO Singapore, Arcadia UK Brands which includes: BCBGMAXAZRIA, Ben Sherman, Dorothy Perkins, Karen Millen, Maxstudio, Miss Selfridge, Topshop, Topman, Wallis, Warehouse. i.t Singapore Labels which includes: 5cm, b+ab, :Chocoolate, fingercroxx, izzue, tout-a-coup, vanilla suite and import brands. Lifestyle Brands: COVA Pasticceria, Laline, Yoshinoya, ZONE.Creative Work Scope•Handle daily requisition and execution of in-store signage for in-house brands.•Conceptualize and design BTL collaterals for product signage, ad-hoc promo & atrium sales.•Design vouchers/coupons for promotional events and offers for in-house brands.•Conceptualize and layout brochure, flyer for UNIQLO Singapore.•Conceptualize and design large format visual communications for hoarding, shopping mall POP, billboard, light box, glass door, escalator, pillar, SMRT wall.•Design electronics mailers, Facebook post & cover banner, digital media advertising panel.•Slicing and basic coding for html electronics mailers.•Design executive Press kits for new seasonal launch•Design recruitment collateral for Corporate Human Resource department for recruitment events.People Management•Assist Senior Graphics Manager in guiding junior staffs to achieve good standard of design and layout and developing staff to take in more brand ownership & responsibilities in daily duties and welfare to further enhance relationship and leadership skills.•Delegate jobs and supervise junior staffs based on the understanding of individual’s strength and weakness.•Cultivated good working relationships with staff of all levels from managerial to shop floor staffs.Office Management•Administrator for department Adobe Creative Cloud account management of 15 Users. Ensure all computer are updated and in working conditions. •Liaising with outsource printers and suppliers to ensure quality work and meet all timeline requirement.