Hi there! I’m a marketing technology and operations leader with a passion for leveraging technology and data to deliver meaningful customer experiences. With over 10 years of experience building martech ecosystems, I’ve helped Go-To-Market teams level up through:• Technology Optimisation – because streamlined systems are key to efficiency.• Data-Driven Processes – I thrive on finding the right data model for the business scenario.• Operational Excellence – ensuring things run smoothly, from strategy to execution.My superpower is my background in business analysis and applying systems-thinking to design solutions that align with business strategy and scale seamlessly across teams and functions. I’ve built a career on understanding how business functions interconnect, taking initiatives from strategy to execution and driving lasting, impactful change.Here’s what I bring to the table:• Cross-Functional Collaboration – aligning teams so marketing, sales, and tech work together toward shared goals.• Agile Project Management – keeping projects on track, on time, and delivering results.• Change Management – because even the best solutions need people to embrace them.• CRM & Martech Expertise – Salesforce, Marketo, you name it. Having built a marketing automation function from scratch, I speak their language fluently.As a leader, I’m all about humility and empathy. I listen closely, lead with purpose, and focus on delivering value quickly—while keeping an eye on the bigger, scalable vision. I’m passionate about continuous improvement, so I’m always looking for ways to empower my team and create an environment where learning never stops.Let’s connect and see how we can simplify, scale, and succeed together!