Wavemaker Worldwide’s lead in driving impactful marketing, media and communication strategy with creativity and science across existing clients and local and global new business pitches. Expertise in leading and uniting teams across specialisms, markets, regions to grow brands fearlessly with actionable insights from data to plans, platforms and fame-driving executions that create audience and sales impact.Examples of this audience-obsessed work that grew revenue and fame for clients… Show more Wavemaker Worldwide’s lead in driving impactful marketing, media and communication strategy with creativity and science across existing clients and local and global new business pitches. Expertise in leading and uniting teams across specialisms, markets, regions to grow brands fearlessly with actionable insights from data to plans, platforms and fame-driving executions that create audience and sales impact.Examples of this audience-obsessed work that grew revenue and fame for clients and WM include.Netflix: – Global strategy lead driving content fame and brand growth through data insight and attention-grabbing creativity that didn’t just break into pop culture but set it. Helping build an iconic rapid-growth brand creating rapid growth in revenue for Netflix and WPP.F1 – Lead communications strategist for the relaunch of the F1 across the world with engagement at heart. Helping to build programmes in eSports, social, streaming, content and partnerships leading to new success in MENA and US.Sky/Comcast: Marketing strategy leader in launching a new brand and service across Europe from scratch. Combining art and science across all touchpoints and marketing pillars to build a Top 5 VOD platform in a year.Global New Business Leadership: I have led new business pitches and creativity for the agency globally, from first brief to pitch to transition and delivery regionally and locally that has delivered new revenue from Lloyds Bank, Adobe, AXA, L’Oreal, Mondelez and many more. An expert in turning process into positive outcomes for both agencies and global brands – navigating and creating success for global and local leadership.A leading expert within WPP on AI and the threats, opportunities and impact for brands and businesses now and in the future and how Wavemaker and its clients can adapt for this future. Leading work in AI for Sky and a Stealth EV Brand to embrace it in new ways of brand protection, ethics, insights, measurement, and creativity. Show less

At my time at OMG, I was responsible for helping build two technology and cultural icons in marketing – Apple and Google. For Apple, I helped them build out their strategies and plans built entirely around audiences as they evolved from a technology brand into a content, entertainment, luxury and lifestyle brand being the key strategy leader for the launches of iPhone, iPad and expansion of iTunes into an all-audience platform of App Store.For Google, I was hand-selected to help them… Show more At my time at OMG, I was responsible for helping build two technology and cultural icons in marketing – Apple and Google. For Apple, I helped them build out their strategies and plans built entirely around audiences as they evolved from a technology brand into a content, entertainment, luxury and lifestyle brand being the key strategy leader for the launches of iPhone, iPad and expansion of iTunes into an all-audience platform of App Store.For Google, I was hand-selected to help them evolve from a Search bar to a wider, more valuable brand and service with key input into product development and roll-out in UK and EMEA. My work built a framework for how experiments, products and communications should be engineered around audience data and cultural trends to position their first forays into smartphones and devices.Beyond Apple and Google, I had key leadership of building audience-led marketing programmes for brands such as McDonald’s, Nissan, Microsoft, Vodafone, Ubisoft, Levi’s and Sony Ericsson for the UK, EMEA and beyond.Creation & Leadership of Ignition Factory Innovation PracticeAlongside client work, my responsibilities also included the positioning, launch and growth of new business units and practices for OMG; Ignition Factory EMEA (innovation) and Fuse (sport and entertainment).Ignition Factory’s global role was to build revenue and a connected practice within each OMG office across the world to create leadership, expertise and programmes that would put global and regional clients at the forefront of media and marketing innovation. My role was to tailor and launch the practice across EMEA, scaling the business across markets but maintaining local nuance and culture for each practice. IF EMEA built regional and local specialisms in applied technologies; social media; brand experiences for clients. In only 12 months, Ignition Factory grew from a Powerpoint presentation to a multi-million dollar business across 12 markets. Show less

In 2007 I began working for myself with my personal product and marketing consultancy. I worked with new brands and businesses such as Spotify and UFC to help them build out their new product offerings as they launched into the UK.I was also a core consultant with existing brands in gaming such as Electronic Arts in helping them adapt for a new marketing and audience world with social media and content at the heart of innovative marketing plans to grow their business and build greater… Show more In 2007 I began working for myself with my personal product and marketing consultancy. I worked with new brands and businesses such as Spotify and UFC to help them build out their new product offerings as they launched into the UK.I was also a core consultant with existing brands in gaming such as Electronic Arts in helping them adapt for a new marketing and audience world with social media and content at the heart of innovative marketing plans to grow their business and build greater value with their customers.A creative business consultant leading brands on changing communications behaviour in their early forays into the digital world. Show less

I was PlayStation UK’s first-ever digital leader with responsibilities for all digital marketing, new products, ecosystem and user growth.Responsibility and leadership of the launch and growth of the PlayStation Network – the online platform for all games, entertainment and services. As well as creating the marketing strategies and executions to drive that growth I was the leader in identifying new opportunities for products, services and subscriptions built around development… Show more I was PlayStation UK’s first-ever digital leader with responsibilities for all digital marketing, new products, ecosystem and user growth.Responsibility and leadership of the launch and growth of the PlayStation Network – the online platform for all games, entertainment and services. As well as creating the marketing strategies and executions to drive that growth I was the leader in identifying new opportunities for products, services and subscriptions built around development lifecycles and audience desire. These products included break-out commercial successes such as SingStar, EyeToy and PSHome.In this time, I helped shape PlayStation into a culture-defining brand that took gaming out of the shadows and into the mainstream and unique countercultures. I am proud of my part in changing the shape, culture and industry of gaming in the UK and across EMEA for PlayStation’s 3rd biggest global market outside Japan and USA. Show less

In 2008, the digital industry was an embryo, and I was there at the start sensing the incredible opportunities for people. I joined AOL when it had only 100,000 customers on dial-up internet to create a brand-new way for consumers to enjoy games, gaming, music, live entertainment and film. AOL was the original Google & Facebook and I was responsible for building new products and services in interactive entertainment – gaming, film, music and social media.This involved building the UK’s… Show more In 2008, the digital industry was an embryo, and I was there at the start sensing the incredible opportunities for people. I joined AOL when it had only 100,000 customers on dial-up internet to create a brand-new way for consumers to enjoy games, gaming, music, live entertainment and film. AOL was the original Google & Facebook and I was responsible for building new products and services in interactive entertainment – gaming, film, music and social media.This involved building the UK’s first ever online gaming platform; music download service and online film rental services for the UK.I helped shape many of the behaviours that are second nature to consumers today – all at a time when you had to check if your Mum was not using the landline. Show less

Journalist with specialisms in youth, entertainment, gaming and music across mass-market print and digital media.