Andrew North Email and Phone Number
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Dynamic and results-oriented marketing and communications leader with over 20 years of experience building impactful brand strategies and corporate narratives across B2B and SaaS industries. As a Senior Director specializing in brand and communications, I bring expertise in PR, executive communications, demand generation, social media, and thought leadership to drive brand growth and increase market presence.Throughout my career, I've developed a reputation for crafting compelling brand stories that resonate with both internal and external audiences, managing global communications teams, and executing campaigns that align with business goals. I've had the privilege of working with leading companies like Dell Technologies, Enboarder, Bazaarvoice, WP Engine, and NXP Semiconductors, where I helped increase brand visibility, enhance employee engagement, and support business development efforts.Passionate about creating meaningful connections and fostering engagement, I approach every challenge with a focus on strategy, creativity, and measurable results. My background in journalism and public relations, combined with extensive leadership experience, enables me to deliver high-impact, integrated marketing solutions.
Sphera
View- Website:
- sphera.com
- Employees:
- 1460
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Senior Director, Global Brand And CommunicationsSpheraUnited States
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Senior Director, Global Brand & CommunicationsSphera Oct 2024 - PresentChicago, Illinois, UsShape the strategic direction of the Sphera brand and play an instrumental role in driving brand awareness and loyalty across key customer segments and markets. Drive integrated marketing communications, PR, content and brand marketing to drive performance and executive communications.
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Owner, Managing DirectorBalcones Communications Jan 2023 - PresentHunt, Texas, UsAs an Owner and Managing Director, I work closely with businesses of all sizes, delving deep to unearth their distinctive value propositions and craft tailor-made integrated marketing and communications strategies. My clientele spans across diverse sectors, including B2B and B2C tech firms, as well as SaaS companies. I thrive in the creative process, spearheading brainstorming sessions, conceptualizing innovative ideas, crafting compelling narratives, pitching strategies and orchestrating seamless launches. All the while, I meticulously navigate budgetary confines, ensuring optimal resource allocation and consistently surpassing client anticipations.Key achievements include:• Increased content by 5X through focused SEO and SEM efforts for multi-national client.• Delivered a 15% growth in sales pipeline by leading content strategy across multiple campaigns in seven verticals.• Secured media coverage in Fortune, Fast Company, Forbes, and Bloomberg through adept management of PR and brand marketing for Textio. -
Senior Director, Global Brand And CommunicationsEnboarder May 2022 - Dec 2022Austin, Texas, Us• Achieved 22% increase in brand awareness and generated new business opportunities through strategic implementation of brand messaging, thought leadership campaigns, SEO/SEM tactics, content marketing, brand partnerships, and earned media coverage.• Spearheaded development and promotion of Enboarder as premier employee communication and workflow platform, positioning among industry's leading brands.• Directed cross-functional team of three members and collaborated with four global marketing agencies to oversee execution of Brand, Content, social media, and PR initiatives for Enboarder. -
Director, Corporate Brand & CommunicationsWp Engine Jul 2017 - Apr 2022Austin, Texas, Us• Achieved 136% increase in share of voice within WordPress industry.• Orchestrated global brand strategy and corporate communications for leading WordPress technology firm, WP Engine.• Managed external communications and site communications for multi-million dollar acquisition of Flywheel resulting in positive coverage during and after acquisition.• Led earned media for $250M investment by Silver Lake, largest investment in a female-led company at time, resulting in over 50 pieces of positive coverage.• Oversaw coordination of multiple thought leadership campaigns and WP Engine's signature Gen Z research, shaping company's narrative across diverse marketing and content platforms. -
Vice President, Global Branding & CommunicationsBazaarvoice Nov 2015 - Mar 2017Austin, Texas, Us• Achieved 25% increase in share of voice within ratings and reviews software industry by leading strategic communications and branding efforts.• Grew Branding & Communications team by 2X with a 3X increase in PR, Branding and Social Media output and results. • Provided strategic communications counsel to C-suite and executive leadership, including drafting earnings scripts and coordinating M&A communications. -
Director, Marketing And CommunicationsTexas Land Title Association Nov 2014 - Nov 2015Austin, Texas, Us• Directed marketing and communications operations for Texas's esteemed trade association.• Achieved a remarkable 25% surge in sponsorship funding, setting an unprecedented record.• Transformed communications and editorial team into an award-winning powerhouse. -
Director, Corporate CommunicationsFourth Sep 2013 - Oct 2014Austin, Tx, UsAs the Director of Corporate Communications, I spearheaded comprehensive internal and external communication initiatives, orchestrating press releases, executive communiqués, and engaging blogs. I formulated an impactful media relations strategy, propelling our company beyond its scheduling software niche by securing coveted editorial coverage and favorable product reviews in key outlets. Through diligent analysis of communication metrics, I furnished invaluable insights to iteratively refine our strategies and tactics. Remaining abreast of industry trends and competitive dynamics, I astutely identified strategic positioning opportunities, ensuring our continued relevance and success in the marketplace.Key achievements:• Leveraged PR and thought leadership to boost brand awareness and share of voice by 30% in hospitality software sector.• Developed corporate communications and analyst relations program for global SaaS company with 1.2 million users across 128,000 locations in 26 countries. -
Senior Manager, Corporate CommunicationsFreescale Semiconductors Aug 2006 - Jul 2013• Orchestrated global PR and analyst relations for LBO and IPO, garnering positive coverage across specific business and trade publications and analyst firms.• Directed M&A and corporate communications for three global business groups and guided crisis communications amidst Suzhou earthquake tragedy.• Offered strategic communications counsel and internal communications support to executive leadership team. • Oversaw corporate public relations, executive communications, analyst relations, and product PR for a $5 billion global semiconductor supplier. Managed crisis communications during Suzho earthquake, resulting in positive coverage for company’s response.
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Manager, Corporate Communications & Public RelationsDell Technologies Jul 1998 - Aug 2006Round Rock, Texas, Us• Achieved top 25% performance ratings consistently throughout tenure at leading technology company.• Orchestrated strategic communications with Microsoft for successful launch of Dell's Windows 2000 products.• Spearheaded media relations efforts during 2006 global battery recall at Dell, securing positive coverage in targeted publications.
Andrew North Skills
Andrew North Education Details
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The University Of Texas At AustinStrategic Public Relations -
The University Of Texas At AustinAnd Digital Communication
Frequently Asked Questions about Andrew North
What company does Andrew North work for?
Andrew North works for Sphera
What is Andrew North's role at the current company?
Andrew North's current role is Senior Director, Global Brand and Communications.
What is Andrew North's email address?
Andrew North's email address is an****@****ale.com
What is Andrew North's direct phone number?
Andrew North's direct phone number is +151220*****
What schools did Andrew North attend?
Andrew North attended The University Of Texas At Austin, The University Of Texas At Austin.
What are some of Andrew North's interests?
Andrew North has interest in Kayaking, Family Events, Longhorn Football, Education, Reading, Anything Outdoors, Science And Technology, Travel.
What skills is Andrew North known for?
Andrew North has skills like Corporate Communications, Marketing Communications, Crisis Communications, Public Relations, Executive Communications, Media Relations, Strategic Communications, Issues Management, Communications Strategy, Social Media, Event Planning, Press Releases.
Who are Andrew North's colleagues?
Andrew North's colleagues are Saif Qureshi, John Peter, Miranda Lee, Uma Jr, Vie Nguyen, Vijesh Kolchar, Chethan R Nimbalkar.
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