• Oversees all strategic planning for each client, providing “big picture” planning for their marketing, communications and fundraising support needs.• Keenly focused on providing outsource solutions for integrating traditional and digital marketing channels to achieve results for non-profit clients.• Specialize in helping non-profits develop corporate development solutions.

Senior Vice President, Marketing and Corporate Development – January 2008 to Present • Oversee all aspects of marketing and communications for large-city Jewish Federation (Top 15 of 155 with $29 million in revenue) , including executive office and 13 departments and divisions; report directly to Executive Vice President of Financial Resource Development and work closely with President/CEO on brand-building, media relations, crisis management and special projects• Additionally oversee all aspects of marketing and communications for Federation’s two largest beneficiary agencies – Adolph and Rose Levis Jewish Community Center and Ruth Rales Jewish Family Service – effective summer 2010, bringing total of direct reports to 12• Restructured and retooled corporate sponsorship program, building revenues from $380,000 to $460,000, a 21% increase; oversee all resource development and relationship management with two direct reports• Developed and began executing a comprehensive community outreach component for overall Federation strategic plan, encompassing brand awareness and education among all key spheres of Jewish and secular community

• Took an underachieving department that outsourced 80 percent of it work and created an “in-house agency,” supervising a staff of up to 7 and overseeing a $600,000 annual budget; optimized efficiency by developing an on-line project ordering system and a customized database system for submitting and tracking projects• Helped Federation increase its annual fundraising campaign four consecutive years, raising a record $20.8 million in 2008, and fostered a steady growth of endowment funds under management by the Jewish Community Foundation to more than $60 million • Developed a major donor branding and marketing strategy for new Center for Jewish Philanthropy, including the concept and production of a custom-designed 66-page catalog (presented to national conference of marketing directors in January 2007)• Spearheaded the re-branding of Young Adult Division into Federation Metro to attract next generation of leaders and donors ( presented to national conference of fundraisers and marketing directors in January 2008)• Doubled traffic to jewishboca.org in three years by redesigning site, redeveloping content and implementing comprehensive e-marketing strategies, including social networking components, custom event RSVP system and consistent e-newsletter/e-philanthropy program• Expanded the publishing capabilities by creating and producing a new 10,000-piece Chai Life newspaper with advertising support as well as campaign collaterals, annual reports and e-newsletters; won five silver Addy awards (2007) and two gold Addy awards (2008) from Advertising Federation of the Palm Beaches

• Owned and operated award-winning full-service public relations and marketing agency with in-house graphic design studio• Was responsible for all new client development and supervision of staff; supervised programs and projects for a wide variety of public and private businesses, professional associations and non-profit organizations• Oversaw a complete spectrum of services, including: market research, campaign planning, branding, public relations, advertising, direct marketing, special events and Internet development and promotion• Utilized a highly systematic and proactive approach to generating major print and broadcast coverage in regional and national media; worked with numerous celebrities, dignitaries and entrepreneurs and earned industry recognition and major advertising awards for numerous creative campaigns

• Gained experience in public relations field prior to founding own business. Handled major accounts, feature copy writing and media relations for the premier real estate PR firm in South Palm Beach County

• Managed Danville, Pa. Bureau for award-winning Division II daily newspaper, covering 12 municipal bodies, handling breaking news and writing weekly column

• Wrote news, feature stories and special series for daily newspaper and special publications in highly competitive media market

• Covered news and sports, wrote features and provided copy writing and layout for established weekly publication and major market daily publication