Andy Rosen work email
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Andy Rosen personal email
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• MultiCare Healthcare System (2019-2021): Spearheaded digital experience and brand strategy for a $ 3BN healthcare system. • IPS SaaS Healthcare Products, ChiroTouch, RevolutionEHR, and ClinicSource: Led performance marketing and branded content development simultaneously for three healthcare SaaS technology brands; (acquired by PracticeTek)• Motorola North America (2004 - 2010): Led digital marketing, messaging, and creative for Motorola (Fortune 100) beginning with the record-setting launch of the RAZR products ($42.8B portfolio value at height).• Fleetmatics | Verizon (2013-2017): Led global digital marketing, product marketing, and brand for Deloitte Fast 500 SaaS Software startup managing an $11MM digital marketing and creative spend (acquired by Verizon for $2.4B in 2016).• Stanford Research Institute Advisor: Consulted on the development of Siri, the first modern AI digital assistant. (pre-Apple).Keywords:Chief Marketing Officer, CMO, Chief Digital Officer, Chief Marketing Technologist, CMT, Demand Generation, Creative, content strategy development, health care, health tech, healthcare marketer, healthcare consumerism, Revenue cycle, Inbound Marketing, Growth Hacker, startup, Digital Marketing Plan Development, Product Marketing, Performance Marketing, VP Marketing, SVP, EVP, Vice President of Marketing, startup, disruptor, disruption, marketing automation, modern marketing, conversion optimization, growth hacker, engagement, social selling, analytics, remarketing, retargeting, marketing technology, Salesforce, Eloqua, Pardot, Marketo, IOT, AI, artificial intelligence, Internet of things, HubSpot, hospital, health system, fractional CMO, Medical, device, medicine, Google, keywords, SEO, Saas (Software as a service), High-tech, Healthcare, Content, Creative, Consumer Electronics, Telecommunications, Retail, Entertainment and major advertising agency experience.
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Chief StrategistVital Brand HealthUnited States
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PrincipalVital Brand Health Jun 2022 - PresentMicro agency specializing in healthcare and health technology
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Marketing Director, Digital & ContentPracticetek Jul 2022 - Nov 2023San Diego , Ca, UsLed performance marketing and branded content development for three healthcare SaaS technology brands: ChiroTouch, RevolutionEHR, ClinicSource-Company revenue grew 9.8% to $112Million from 2022 - 2023-Optimized online paid search user experience through A/B testing creating a 58.6% increase in conversion rate.-Online marketplace user experience (UX) design optimizations took conversion from 1.17% to 3.48% (July 2023)-Developed IPS' first marketing automation drip campaigns and the associated content -
Senior Director Of MarketingStericycle Aug 2021 - Jun 2022Bannockburn, Illinois, UsLed digital demand generation strategy and execution for Healthcare SaaS technology brand. Search SEM/SEO, Marketing Automation, ABM, Product Marketing, Inbound, and content development. Managed five direct reports.• Oversaw demand generation and brand marketing.• Developed and drove content strategy, constant performance improvement, and creative execution.• Spearheaded digital marketing and search engine performance improvements in organic and paid (SEO & SEM)• Refined funnel strategy for content and messaging• Improved SEO for a 28% organic traffic increase• Optimized paid media conversion achieving a 34% lift. -
Marketing Director, Digital & BrandMulticare Health System Jan 2019 - Aug 2021Tacoma, Wa, UsRole Scope: Reporting to the CMO, spearheaded consumer-facing digital, demand generation, and brand marketing, creative, and content strategy, and managed a team of six-plus contractors and agencies (resignation due to relocation).• Developed an effective and award-winning brand preference campaign. o Exceeded target lift in “Most Preferred with Commercially Insured” based on NRC data. o Excellent 46% recall rate resulting from creative and messaging strategies. o Campaign won Gold and Silver at the HDMAwards (out of 300 entries).• Deployed and staffed the first marketing automation program and strategies. o Introduced content strategies for marketing automation. o Developed campaign optimizations generating as much as a 302% increase in leads.• Introduced funnel-centric content strategy.• Re-architected the digital footprint including 9 websites. -
Director Of Global Digital Marketing & BrandFleetmatics Sep 2013 - Mar 2017Rolling Meadows, Il, Us[Acquired by Verizon] Led digital B2B marketing, digital lead generation, brand experience and creative for a Fast 500 publicly-traded SaaS software startup. ABM campaigns, Search SEM/SEO, Marketing Automation, Product Marketing, Inbound and content development. Using performance marketing platforms like Sitecore, Eloqua and SalesForce. Excellent results! After all, Verizon bought them. Managed team of 6 reports.-Generated $66 Million in new name leads and conversions over a three-year period, contributing to a doubling of company revenue and tripling of EBITDA. Compound annual revenue growth averaged 30% over the three-year period.- Established and supervised in-house creative and web development teams, dramatically improving project delivery times and saving $1.3M in agency fees.- Identified and implemented the sophisticated Sitecore customer experience and content management platform to enable faster and more efficient globalization of digital presence and lead generation efforts. - Utilized continuous multivariate testing and landing page optimization resulting in 20% increase in organic lead conversion. - Created multiple sales enablement tools, including a personalized video email marketing campaign which increased the conversion rate of large business prospects by over three times, from 9% to 32%.- Redesigned and relaunched website. Created trade show booth and provided creative development for company and product value propositions, product naming, country-specific (non-English) content.- Supervised team of eight. Accountable for ROI of $13.5 Million annual spend.- Key technology tools utilized include Sitecore, Adobe Creative Cloud, Unbounce, Crazy Egg, MOZ SEO, Brightcove, Google Search Suite and Salesforce. -
Head Of Digital Strategy & Brand (One Year Consulting Contract)Meijer Sep 2011 - Sep 2012Grand Rapids, Michigan, UsFortune 500 RetailerLed digital engagement strategy development for retail brand and individual business units including social media, eCRM, marketing automation, DRM, content development, Product Marketing, Demand Generation, search SEM/SEO, mobile, inbound and display advertising. -Enormous social media growth results (7-fold in one year)-Reinvigorated online content offerings for large uptick in performance -
Director, Digital Content DevelopmentSears Holdings Corporation Feb 2010 - Jan 2011Chicago, Il, UsDeveloped digital content strategy and branded content for retail and eCommerce, social media, search engine, Demand Generation, and CRM. -
Director Digital & Experience Marketing, North AmericaMotorola Mobility (A Lenovo Company) 2004 - 2010Chicago, Illinois, UsMotorola, a Fortune 100, $22+Billion global company invented most of the protocols and technologies that make mobile communications possible, including the first mobile phone, the first base station, and most everything in between. U.S. Consumer Mobility represents almost 70% of overall revenue. Managed eight direct reports and three agencies with an annual marketing budget of $6 Million. -
ProducerTeam One 2000 - 2004Los Angeles, Ca, UsTeam One is an advertising agency based in Los Angeles, focusing on luxury products and services, serving clients including Lexus, HSBC Premier, Häagen Dazs, Indian Motorcycles and Ritz Carlton. It is a division of Saatchi & Saatchi. -
Executive Producer, Director, Writer, ShowrunnerUntamed, Inc. 1994 - 2004Video, film, and recording company that created network TV programming, TV spots, music videos, and music. Clients include A&E, CBS, and various record labels.
Andy Rosen Skills
Andy Rosen Education Details
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University Of Wisconsin-MadisonCommunications
Frequently Asked Questions about Andy Rosen
What company does Andy Rosen work for?
Andy Rosen works for Vital Brand Health
What is Andy Rosen's role at the current company?
Andy Rosen's current role is Chief Strategist.
What is Andy Rosen's email address?
Andy Rosen's email address is an****@****ity.com
What is Andy Rosen's direct phone number?
Andy Rosen's direct phone number is +184737*****
What schools did Andy Rosen attend?
Andy Rosen attended University Of Wisconsin-Madison.
What skills is Andy Rosen known for?
Andy Rosen has skills like Digital Strategy, Digital Marketing, Mobile Marketing, Email Marketing, Sem, Interactive Marketing, E Commerce, Integrated Marketing, Social Media, Strategy, Marketing, Seo.
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