Leading product marketing strategy & execution for CMX, the retail marketing network for CVS Health, with access to more than 74 million ExtraCare members.Launched sponsored product private marketplace Go To Market, leading to six-figure incremental sales with 10+ new suppliers in 2H 2024 beyond initial commitmentsCrafted guidelines and processes for product marketing as part of new role, including templates, verbiage, and product branding for consistent rollouts.Launched Pinterest clean room product partnership, working with external and internal teams for dynamic omnichannel communication plan and incremental new businessAnalyzed and managed products market success collaborating with product managers, digital teams, and sales, helping to drive six-figure incremental salesNominated for multiple organization-wide peer awards for teamwork and embracing company goals and culture. In Digital Campaigns role, worked with $15 million goal for omnichannel evergreen and seasonal campaigns for CVS, using Adobe Target as well as designed campaigns for use within Monetate, Google Ad Manager and other systems Recognized as part of team award for top enterprise efforts in CVS marketing department

$15 million+ 2022 goal was exceeded while orchestrating and driving strategy for evergreen & seasonal digitalomnichannel campaigns across CVS digital properties (50 million+ visitors)Cross-enterprise collaboration on product marketing campaignsAnalyzed & managed tracking efforts for multiple campaigns in collaboration with data teamsMet immediate requests for digital placements with problem-solving skillsPrimary platforms managed included ECV zones in CVS.com; the CVS app; and email, as well as emerging placements.Worked within Adobe Target as well as designed campaigns for use within Monetate, GAM and other systemsCompleted Fundamentals of Adobe Target certificationRecognized as part of team award for top enterprise efforts in CVS marketing department

Created and teach class for incoming freshmen focused on improv techniques, public speaking, and communication.

* Helped lead a 12% increase in freshmen enrollment in 2017-18, a three-year high in incoming freshmen, as well as a two-year overall increase of about 200 incoming students compared to the two years' prior.* Developed and manage an enrollment communications team, leading marketing strategy for admissions so we can smoothly roll out new approaches and improve results in existing efforts.* Saw a need to help mentor students so I created a leadership workshop focused on saying "Yes!" in life* Oversee all aspects of York College's prospective student and family communications, including printed and electronic publications and mailings, with experience using Radius and Slate* Manage admissions social media accounts and develop new sources of social media outreach. Led double-digit percentage increases in engagement and followers across all platforms.* Develop and implement communication aimed at increasing retention through orientation.* Help plan as well as develop materials for 1,000+ visitor events such as Accepted Student Day and Open House.* Help shape discussion about future recruitment strategies and overall communication flow* Oversaw/manage nine-person Enrollment Processing team that handles incoming applications, transcripts, and other communications from prospective families* Highlights include helping to boost campus visits by 39%, creating multiple new publications, revamping the communications plan, and developing an internship program to increase social media production.

* Draft and moderate digital content for York College's social media channels* Lead strategy discussions on digital marketing efforts to attract and retain students* Developed new outlets for marketing, including parent e-newsletter and videos* Oversee internship program* Drive strategy and discussions on upcoming overhaul of York College's website, and will be a major component of drafting new content* Assist departments on campus with website CMS issues and creating customized content* Use Photoshop, Canva, WordSwag, Powtoons and other apps and programs to develop in-house content on the fly for social media and marketing purposes* Guest lecture around campus* Helped create renewed interest in school Twitter account, with enviable engagement numbers for any private college.

Oversee our team of writers, designers, developers and strategists. We hear your business challenges. We turn that into a feasible, powerful, and actionable brand strategy so that your brand speaks for you 24/7 with a clear message. (Formerly Granite Creative Group)

* Leading the branding, content, and marketing strategy as part of a three-discipline effort with Human Centered Design/UX and Design* Drove strategic branding for tech startup with $20 million in Series A funding* Led efforts to develop a marketing funnel for client to transform conversion-focused digital ads into three-tiered multi-plaform effort* Write taglines, website content, digital marketing ads, and develop brand spaces for publicly-traded companies* Tap into higher education marketing, journalism, comedy, SEM, SEO, and crisis communications background to handle a variety of client requests

Working within andculture's design and strategy team, I'm overseeing and mentoring team members who are connecting data with stories. We're making sure content isn't an afterthought in design. We're explaining why this data point tells a larger story about what customers want because of this other data point. And we're having a lot more fun than should be allowed doing it all.

Empowering Andculture's clients to get their message across using impactful and targeted content on innovative platforms. What are we trying to say? How are we trying to say it? Those two questions drive the process.

Author of guide for new dads expecting a baby, from the last trimester through the first days of fatherhood. Release: Sept. 2020.Published via Callisto Media.

"The New Mom's Guide to New Dads" is available on Amazon.com:https://www.amazon.com/dp/B0852SCSWS

• Oversaw complete overhaul of every phase of MHS digital communications• Developed videos for social media and website use using tools such as Powtoon and iMovie• Drastically increased social media presence across the board• Operated multiple website content management systems• Used professional tools such as Google Analytics, Sprout Social, Facebook Analytics, and Mailchimp Analytics