Andrew Rumpelt Email & Phone Number

Albany, Ny, Us

PRICE-TRAK is a provider of competitive list price and trade promotion reports. Using newer technology and my analytical skills, I was able to make company profitable by automating the handling of data, simplifying the data editing process, and offering new reports and website relaunch. I authored articles on trade promotion trends that appeared in Progressive Grocer and CPGMatters.

Start-up division created for CPG brands to advertise on register receipts. Through persistence and creativity in selling, I was able to secure meetings and ultimately sell pilot tests to P&G and Nestle. I also sold NASCAR a pilot test. My success was due to multi-pronged marketing initiatives including custom sales materials, emailing, understanding client needs, phone calling, attending conferences, cold calling, email software and linked in posts.

Worked with 40+ CPG companies in competitive media reporting achieving 8% average revenue growth over 12 year span, and was primarily responsible for new business development, client renewals, and teaching clients how to best leverage competitive FSI coupon data insights which led to development of “Marx FSI Trends Book”, annually published and distributed to clients and service providers of coupons. Also, part of team that launched Digital (Load-to-Card and Print@Home) reporting service. I sold and developed many custom reports for clients leading to incremental revenue, and representing company as member of Association of Coupon Professionals, serving on executive board and co-chairing two annual conferences.

Sold syndicated services including 1) ad feature tracking, 2) coupon tracking and 3) price tracking reports. Maintained and grew company revenue by simplifying marketing communication materials, develop relationship with News America Marketing, and re-launching Coupon-Trak to better meet client needs. Over the course of 3 years, I was able to sign-up 26 new clients.

Launched a new syndicated FSI Coupon tracking service to CPG industry and assumed leadership role after re-focusing strategy to monitor FSI coupon distribution.

New York, Ny, Us

Managed the Unilever client relationship on food brands; and enthusiastically conducted business reviews for brands to better understand marketing programs, and category and brand trends within their competitive set, and gained understanding of the value of data and insights.

Senior Brand Manager (1996-1997)Brand Manager – Crunch ‘N Munch (1995-1996)Assistant Brand Manager – Pam Cooking Spray (1993-1994)Marketing Assistance – Chef Boyardee Microwave Meals (1992)Boston Sales Training Marketing Manager (1990-1992)Philadelphia Market Manager (1989-1990)Corporate Administrative Assistant to VP Sales (1987-1989)Sales Representative (1986-1987)I held numerous sales and brand management positions for manufacturer of iconic brands. I managed P&L’s and marketed food brands and developed a firm understand of marketing, consumer/trade promotion and advertising disciplines.