In 2016, I was retained to serve as the CEO of Mapco Express convenience store chain after spearheading its sale from Delek US to EMPRESAS COPEC, headquartered in Santiago, Chile. I was charged with overseeing operations for 345 locations with 3,000+ employees and $2B in annual revenue. I reported directly to Chairmen of the Board & Board of Directors.Key Contributions:• Executed annual budgeting, organizational risk analysis, and ROI strategies devised by Board of Directors. • Boosted sales and profit growth 6% by implementing new financial turn-around strategies that enhanced sustainability. • Led people management initiatives to improve team member engagement and reduce turnover; efforts resulted in decreasing employee turnover by 15%. • Increased market share 12% by initiating change management processes to create a more responsive, market-driven organization.

In this earlier role with MAPCO, I was charged with driving all marketing, food and beverage functions for each MAPCO convenience store brand and concept. I negotiated all franchisor agreements, and managed relationships. I supervised a 17-member team, comprised of the Director of Marketing, Director of Food and Beverage Operations, Director of Food and Beverage Support, Manager of Digital, Category Buyers, &Managers of Operations Support. Key Contributions:• Developed & executed brand strategy that resulted in company’s best 2 sales & profit years in company history.• Generated $1.6B in revenue by developing & executing strategic sales growth plans.• Established consistent branding image across all product lines, promotional materials, & events. • Enhanced companywide understanding & management of customer experience by implementing new CRM platform.• Oversaw all facets of marketing including loyalty, digital, print, communication, creative, & 3rd-party agency management. • Drove integrated marketing and branding strategies from ideation to execution & results analysis. • Analyzed consumer insights to evaluate brand & competitive performance.

During this time frame, I directed strategic vision and marketing & sales growth strategies for 775 Ruby Tuesday locations valued at $1.3B in revenue. I managed all efforts to align culinary, beverage, and marketing strategies in support of operational priorities for each concept. I supervised Culinary and Beverage R&D team, Operations Support teams, and Supply Systems including Purchasing, Distribution, and Quality Assurance.Key Contributions:• Recognized with several awards from Cheers and Vibe Magazines for "Best Of" programs exhibiting excellence and innovation. • Achieved record-high performance scores through diligent management of operational and product optimization.• Tasked with leading large-scale cost-reduction project that generated $45M in annual cost savings without significant impact in guest satisfaction scores. • Directed key strategic branding initiatives to gain understanding of restaurant industry and consumer behavior. • Implemented and operated consumer-based insights product development process, Stage Gate.

As Director of Marketing, I led the Ruby Tuesday re-branding initiative which included strategic campaign advertising, menu creative, & promotional strategies to support sales, & revenue objectives of the company.Key Contributions:• Oversaw creative & implementation for menu & promotional strategies.• Staffed and developed local marketing, new product development, & creative services: total team of 30 plus.• Ran day to day marketing team activities including menu development, operations communications, digital strategy, commercial production, print production, & external agency management.• Responsible for developing & executing comprehensive Marketing strategy to support sales & revenue objectives of the company.

In this earlier role, I developed and facilitated operations training programs including year-round in-restaurant and classroom training. I educated Multi-Restaurant Operators and General Managers on executing new initiatives for 800+ locations.

As Director of Operations, I played a vital role in opening 100 new restaurants per year during explosive business expansion phase; supervised, trained, and directed 100+ managers & 1,500 staff. AWARDS: * Guest, Team, Shareholder Awards 2000* Director of Operations of the Year 2003* Multi-Restaurant Operator Profit Award 2004* Chairman & President’s Award for Excellence in Operations 2004

In my earliest years with Ruby Tuesday, I was responsible for day to day operations and performance of 6 different locations. AWARDS: * General Manager of the Year 1999 * Managing Partner of the Year 2000