Global Cx Director
CurrentFounded Ten’s CX department, to ensure the journey and experience of our members in all regions is a driver towards our acquisition and retention goals. I have built a team that works with global and regional stakeholders at all levels on service quality, including tasks as varied as tech roadmapping, payment processes, customer service training and monetized NPS. My team has also led on testing and validating assumptions that are key to our business strategy.• Introduced measurement of churn and lifetime value• Embedded journey review into launch process for all new products and programs • Redesigned Ten’s NPS program to focus on business impact rather than the number itself• Launched and owned implementation of minimum service standards for all regions• Implemented regional service improvement roadmapping and process for driving global enhancements• Introduced coordinated omnichannel onboarding and recovery journeys• Results so faro Churn reduced by 25%o Member lifetime value increased by 33%o NPS response volume increased by 55%o NPS score increased by 5 points