Digital leader specializing in launching, building and scaling omnichannel brands. I've been working in digital in some capacity for my entire career. Currently, I'm the VP of Growth at Ceremonia, a clean hair care brand rooted in Latinx heritage which recently expanded to over 500 Sephora stores. Previously, I was VP of Digital at brand incubator Luxury Brand Partners where I focused on scaling the digital business & capabilities for the brand, R+Co. Previously, I oversaw multiple brands in the LBP portfolio of beauty & haircare brands, including the launches of ONE/SIZE by Patrick Starrr and Elaluz by Camila Coelho. As part of that process, my team and I built a best-in-class Shopify Plus based tech stack that supports both the launch of new brands and the growth of existing brands.Previously, I led digital at OUAI Haircare, overseeing both the brand's launch and four years of growth thereafter. Earlier in my career, I worked at rapidly growing brands like Tarte Cosmetics, iconic brands such as ANN Inc and J.Crew as well as a variety of smaller brands and consulting clients. Specialties: Omnichannel Strategy | Growth Marketing | Ecommerce | Digital Product | Acquisition & Retention Marketing | Search Engine Optimization (SEO) | CRM | Email | SMS | Affiliate Marketing | Data & Analytics | Customer Insights | User Experience | Team Leadership | Beauty | Haircare | Luxury