Business Development & Community Outreach Specialist
Franciscan Physicians Hospital
- Managed dual role responsibility as business development and community outreach specialist for Franciscan Physicians Hospital and Franciscan Hammond Clinic.- Developed and tracked startup hospital's first external marketing budget- Managed 'Midwest Central Business Park' sign including solicitation, panel design, production, replacement, and maintenance-Volunteer Coordinator and journalist for hospital and clinic community benefit tracking. - Coordinated and managed over ten events involving up to 300 attendees- Wrote and edited stories for internal and external publications including Regional Rounds, Franciscan Focus, Franciscan Spirit, The Times, Post-Tribune and more.-Created, designed and published the Franciscan Companion community newsletter reaching 33,000 households prior to inception of the Franciscan Focus.- Designed and published hospital's first employee newsletter, the Franciscan Beat- Effectively implemented and managed marketing promotions utilizing television, newspaper, radio, direct mail, internet and more. - Coordinated regional marketing efforts through the Franciscan Alliance Regional Marketing Department -Overhauled hospital's website and intranet page including copywriting, path layout, content links and updates.