Andy Shafer Email and Phone Number
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A founder, strategist, business builder, and author, I am now the Chief Customer, Marketing and Brand Officer at Gevo, Inc where I am helping decarbonize hard to abate industries, develop verifiable carbon accounting and commercialize low carbon, energy dense products from renewable carbohydrates.My background includes being a founder at two leading bio-materials companies, forming and operating joint ventures, private equity funded entities and novel business models. I have successfully developed and implemented strategy, commercialized new businesses and innovations, established partnerships, built marketing capability and brands.I developed the Strategic ROADMAP© approach to strategy to enable business owners, executives and leaders to utilize a proven approach to defining a strategic plan that is simple, comprehensive, and clear. Making strategy easily communicated to and recalled by everyone in their business makes success easier to achieve. Strategic ROADMAP has been used successfully by start-ups and large global organizations. The approach has been the topic of numerous conference presentations and published as Strategic ROADMAP: An intentional, memorable approach to achieving success in paperback (ISBN-13: 978-1-7351872-0-4) and eBook (ISBN: 978-1-7351872-1-1) formats.I have been an invited speaker at the Innovation Research Interchange, the Green Chemistry and Commerce Council, the Biotechnology Innovation Organization, FABTECH and Twin Cities Start-Up Week and am active with the University of Notre Dame's Idea Center, the University of Minnesota Business Advisory Group, Chicago Innovation, Chicago Ideas and the Private Directors Association.
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Gevo, Inc.Chicago, Il, Us -
Chief Marketing, Customer And Brand OfficerGevo, Inc. Oct 2023 - PresentEnglewood, Co, UsLeading product launch and brand positioning strategies by building market engagement with direct customers, our customer's customers and consumers.
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Strategist, Business Builder, Author, Advisor And Board MemberShafer'S Innovation And Business Building Services Feb 2016 - Oct 2023Put deep experience, a strong network and proven practices, tools and techniques to work helping you commercialize your innovations and build your business. Our services help innovators and management teams capture growth from the disruptions taking place in their industries. We can help you with: Strategies - defining where to grow and how to win Discovery - identifying opportunities Elucidation - refining an opportunity into a business proposition Commercialization - ramping up the business proposition to commercial success Brand and Marketing - creating, refining or building your brand and demandWe have a long track record of discovering insights, shaping and sharpening value propositions, building corporate and product brands, and helping craft strategies that deliver business growth.From idea to implementation, we have the unique people, capabilities and approaches to help accelerate the growth of your business.www.andyshafer.bizwww.strategicROADMAP.biz
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Executive AdvisorNewedge Feb 2016 - Oct 2023Richland, Wa, UsNewEdge is THE Growth & Innovation Strategy firm that anchors growth in Opportunity both in and beyond your core. Our services work at all levels of the organization - bringing together cross functional teams to solve big challenges and identify new opportunities.Anchored in Opportunity Thinking®, we align efforts, focus and language across teams. We provide new ways of thinking while aligning around a shared vocabulary. We're creating that buy in along the way. We're driving that alignment.We create ownership of the outcomes so that when we leave, your teams feel empowered and equipped to capture the opportunities we've identified, resulting in new growth. -
Executive Vp; Sales & Market Development, Corporate Brand And Communications, Strategic PartnershipsElevance Renewable Sciences, Inc. Nov 2007 - Jan 2016Woodridge, Il, UsA founder of the company, a spin out from the work I led at Cargill, my role at Elevance evolved as the company grew. At various times, I served as Executive Vice President responsible for Sales and Market Development, as well as Corporate Brand and Communications and Strategic Partnerships. -
Business Development Manager, Industrial Bio-ProductsCargill Dec 2003 - Nov 2007Wayzata, Minnesota, UsHired to bring entrepreneural business building skills into the embryonic Industrial Bio-Products group.Restructured a relatively minor research project (budget <$1MM) into a portfolio of business opportunities with market potential exceeding $2B and justifying a multi-million dollar budget.Negotiated complex joint development and licensing agreements with technology partner creating long term, exclusive competitive advantage for Cargill.Generated first revenue 20 months after taking over project by leading multifunctional team from idea to commercialization, including filing 2 pre-manufacturing notices with EPA and securing contract manufacturing.Responsible for project P&L. Established deliverables and led teams to meet them in all functional areas, including commercial, technology development and intellectual property activities. -
Commercial DirectorCargill Dow, Llc 1997 - 2003Wayzata, Minnesota, UsHeld various commercial director roles: New Businesses '02 - '03 Fibers '99 - '02 North America and Japan '97 - '99 And Sr. Marketing Project Leader '95 - '97 (pre Joint Venture formation)Led efforts resulting in:Redefined Value Proposition, catalyzing market interest that led to JV formationSecured > $3MM in escrow deposits under unique “Supply Right Agreements”; key in securing capital investmentAssigned as commercial representative on JV negotiating team for DowAuthor of major segments for JV’s Business plan and strategyCo-Led repositioning of PLA (poly lactide) fibers from disposable to durable applications, establishing over 50% of Cargill Dow’s portfolioCreated strategic options utilizing multiple business models, including resin sales, toll converting and various development agreementsBuilt a fibers organization with technical counterpart from 0 to >50 in three years, managed 12 commercial representatives globally
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Senior Marketing Manager, Na Polystyrene Food ServiceThe Dow Chemical Company 1994 - 1996Midland, Michigan, Us§ Achieved over 120% of volume and greater than 125% of revenue plan in 400MM#, $175 MM business segment in a softening marketDirected successful negotiation of long term contracts protecting market position and pricingEarned a Special Achievement Award for segmenting customer base for entire polystyrene business -
Senior Market Development ManagerThe Dow Chemical Company 1994 - 1994Midland, Michigan, UsPolystyrene and Advanced Styrenics – US and MexicoEstablished initial market positioning for AIM* Advanced Styrenics product introductionDeveloped strategy for integrating US and Mexican polystyrene business and customer base in food service market
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Senior Marketing Manager – Versene* Chelating AgentsThe Dow Chemical Company 1984 - 1989Midland, Michigan, UsLed integration of regional strategies and wrote global business plan & strategy when Dow moved from geographic to global structureDelivered solid business results as chairman of the North American Product Management Team involving marketing, technical service, manufacturing and R&D:Grew business from 90 to 125+ MM# in 5 years; over 8%/yr growth ROS exceeded target by 5%, on a business with 25+% ROS Profit before Tax increased every year Secured major opportunities in photography and paper applications Repositioned Dow from a commodity supplier to a strategic development partner with Kodak, resulting in an opportunity for a 100% supply position globally Segmented paper industry, developed targeted customer database, captured new business growth in deinking Led new product development initiatives in biodegradable chelants, phosphonates and HCN derivatives, implementing D&CT stagegate methodologyLaunched new products into water treatment and paper applications
Andy Shafer Skills
Andy Shafer Education Details
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University Of Notre DameChemical Engineering -
University Of Minnesota - Carlson School Of ManagementCarlson Executive Mba
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Thunderbird School Of Global ManagementManagerial Issues In The Global Enterprise
Frequently Asked Questions about Andy Shafer
What company does Andy Shafer work for?
Andy Shafer works for Gevo, Inc.
What is Andy Shafer's role at the current company?
Andy Shafer's current role is Strategist, Business and Relationship Builder, Valued Μentor, Advisor and Board Member.
What is Andy Shafer's email address?
Andy Shafer's email address is an****@****nce.com
What is Andy Shafer's direct phone number?
Andy Shafer's direct phone number is +163029*****
What schools did Andy Shafer attend?
Andy Shafer attended University Of Notre Dame, University Of Minnesota - Carlson School Of Management, Thunderbird School Of Global Management.
What skills is Andy Shafer known for?
Andy Shafer has skills like Strategy, Product Development, Cross Functional Team Leadership, Business Strategy, Business Development, Commercialization, New Business Development, Market Development, Business Planning, Leadership, Product Management, Management.
Who are Andy Shafer's colleagues?
Andy Shafer's colleagues are Brandon Lettau, Greg Ervin, Claire Nimlos, Abby Engel, Saba Yohannes, Russell Sheets, Gerard Hensepeter.
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