Andy Shafran Email and Phone Number
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I am an experienced and innovative executive with more than 20 years experience in print, digital, and global markets. My career is focused on launching and growing Education and IP/Publishing businesses into new and adjacent categories to maximize brand exposure and income streams. I advise a range of EdTech, digital, and publishing clients on how to expand their reach and maximize their potential. At Blue Heron, I advise companies in the ELL, assessment, and library markets. I have a deep set of global contacts, with a particular specialty in the US, China, Korea, and Turkey, I am a strategic advisor to several larger publishing organizations and and advisor/investor to multiple edtech startups. I developed a strategy for World Family to expand its Disney World of English and proprietary club business into new parts of the world. Prior to Blue Heron, I spent more than 13 years at Highlights for Children where I led the growth of the Company's global business, strategic partnerships, and digital initiatives. My team drove the successful global launch of the Highlights digital reading platform serving the D2C and School segments. I led the introduction of the Highlights brand into 25+ languages and 50 countries and I also drove the creation of Highlights digital subscription apps within the US. Earlier in my career, I launched and successfully exited my own publishing company which was focused on technology. After selling to Thomson Learning (Cengage), I led M&A and new initiatives at Thomson for several years. I am also the author of over a dozen titles for Pearson/Macmillan Computer Publishing.My professional skills include International Business Development, team building, Digital Strategy, E-commerce, Entrepreneurship and Strategic Partnerships.I am an active volunteer for non-profit activities.
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Board MemberHodoo Labs Apr 2024 - PresentSeoul, KrBoard Member & Global Advisor for Hodoo Labs and their incredible ELL metaverse product Betia.
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Strategic AdvisorBookr Kids Aug 2023 - PresentBudapest, HuAdvising BookR on strategic expansion into new geographies and business models around the world. I support the existing strong team to help BookR reach families and children that are learning English using their innovative and interactive technology, content and platform. -
Global Business Development And Strategy AdvisorBlue Heron Global Consulting May 2021 - PresentI actively advise EdTech and publishing companies on growing, entering new markets, and reaching customers through strategic brand and global business development. I work English Language Learning and other global and digital initiatives. I am so excited about the future and I see many positive and transformational growth opportunities in our industry globally! Areas of focus and experience:* English Language Learning (ELL) global market expertise* Content Licensing business models and expansion in the US and around the world* Direct-to-Consumer (D2C) digital subscription business models* Direct-to-School (D2S) distribution, training, and development for digital products * Global market business development and strategy, with focus on China, Korea, and Turkey -
Advisor / Member Board Of DirectorsNews-O-Matic Sep 2021 - PresentNew York, Ny, UsJoined the News-O-Matic Board of Directors. Serving as a strategic advisor to a terrific and innovative edtech organization dedicated to bringing age appropriate current events to students across the world. -
Strategy And Business DevelopmentWorld Family English Holdings Ltd. Aug 2021 - Aug 2023Hamilton, Hm 08, BmWorld Family is an innovative leader in the ELL Industry. World Family produces and distributes a unique set of products and services and is a long-term partner with Disney positively impacting millions of children and families over the years. I advised to help World Family strategically expand through additional products and services, new markets, and incorporating digital experiences. -
Svp International And Global Content LicensingHighlights For Children Jun 2019 - Apr 2021Columbus, Ohio, UsEntrepreneurial leader of Highlights International business, driving substantial growth, profit, and new business models. Entered over 50 countries and 25 languages with the Highlights brand, reaching millions of children globally while creating a high-growth and high-profit business unit staffed with a terrific team. Grew the business be a sizable contributor of revenue and profit with over 20 dedicated full time staff members.Oversaw and recruited international team members, agents, and distributors. Established and implemented Highlights global strategy for market-entry, staffing, and growth. Created many long-term and innovative global partnerships to bring Highlights magazines, books, and content into the ELL market and local languages. * Led the establishment of Highlights Library, a global digital reading platform focused on the B2S and B2C markets outside of the United States* Owned Highlights International P&L and global business strategy* Special focus and expertise in China and other Asian markets, innovating and reacting to many market dynamic changes* Recruited, developed, and grew an amazing team which continually was the highest engaged group within Highlights dedicated to furthering the mission globally* Oversaw International Sales, product development, editorial, marketing, manufacturing, and operational teams. Participated in executive team global brand and strategy work* Innovated new business models including digital first partnerships, global ELL product development, direct-to-consumer models within China, and the launch of co-branded English Language Learning Centers * Re-imagined Highlights brand and assets into ELL-first products and business models to meet the growing global demand in digital-first supplemental product categories -
Vice President International And Digital BusinessHighlights For Children Oct 2014 - Jul 2019Columbus, Ohio, UsResponsible for Highlights for Children international and digital businesses. For our International business, our goal is to grow our global brand presence through key licensing, rights, and distribution partnerships outside of the US and Canada. For our digital business, our goal is to create quality and meaningful digital experiences for children and families via transactional and subscription business models.
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Vice President InternationalHighlights For Children Jun 2011 - Oct 2014Columbus, Ohio, UsResponsible for Highlights for Children international business. Focused on growing our international brand presence through digital partnerships, licensing, and distribution partnerships outside of the US and Canada. This fast growing business unit is focused on reaching millions of children through Highlights and Zaner-Bloser brands and products worldwide.
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Vice President Of Business DevelopmentHighlights For Children 2008 - Jun 2011Columbus, Ohio, UsResponsible for the Highlights International and Licensing business units and our digital strategy and products. I spend time bringing Highlights products and content into new business models, channels, and markets.
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Vp Of InnovationsThomson Netg Jul 2005 - Oct 2007Nashua, New Hampshire, UsResponsible for large-scale innovations at NETg prior to the acquisition and integration of NETg by Skillsoft. I led our partnership and distribution business with Safari Books Online, GetAbstract, and 50Lessons. In addition, I was responsible for the development of an e-reference platform focused on adult skill-based reference materials. -
Svp Professional And Instructor LedThomson Course Technology Feb 2002 - Jul 2005UsPost-acquisition, I joined Course Technology and ran the trade publishing team. Over my years at Thomson, my role included leading several acquisitions and integrations of smaller education companies, involvement in the instructor led training group (ILT) and the development of strategic partnerships with Gateway 2000, Dell computer, and CompTIA. Integrated the acquisitions, licensed our content into new business models, and participated in the excellent Course Technology executive team! -
President / OwnerMuska & Lipman Publishing Apr 1998 - Feb 2002Trade computer book publishing on new technology. Specialized in graphics software, web page development, and music technology, Acquired by Course Technology (division of Thomson Learning / Cengage) in 2002.
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AnalystProcter & Gamble 1996 - 1999Cincinnati, Ohio, UsIT Analyst researching search technology applications, including Verity, for internal corporate use. Part of Lotus Notes application development and rollout team.
Andy Shafran Skills
Andy Shafran Education Details
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The Ohio State UniversitySchool Of Engineering -
Xavier UniversityGeneral
Frequently Asked Questions about Andy Shafran
What company does Andy Shafran work for?
Andy Shafran works for Hodoo Labs
What is Andy Shafran's role at the current company?
Andy Shafran's current role is Global Business Development and Strategy Advisor.
What is Andy Shafran's email address?
Andy Shafran's email address is ab****@****ran.com
What is Andy Shafran's direct phone number?
Andy Shafran's direct phone number is +161432*****
What schools did Andy Shafran attend?
Andy Shafran attended The Ohio State University, Xavier University.
What skills is Andy Shafran known for?
Andy Shafran has skills like Publishing, Digital Strategy, Management, Strategic Partnerships, Leadership, New Business Development, Marketing Strategy, Entrepreneurship, Digital Media, Business Development, Books, Licensing.
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