Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. IoT hardware connects vehicles, equipment, and facilities to the cloud while AI-powered applications automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and much more.

I owned product marketing strategy for the global firm offering a full-stack communications platform-as-a-service (CPaaS) and SaaS products, including a customer engagement hub, a cloud contact center solution, a chatbot platform and a customer data platform, to global enterprises. My roles were global sales team trusted advisor, product SME and pitch partner. I created ideal customer profiles (ICP), value propositions, collateral and sales training to support product and feature go-to-markets (GTM) plans. I developed pricing and performed market segmentation. I also recruited, mentored and reviewed a team of product marketing and content development managers and a technical writer, and I established individual objectives and key results (OKR).⬞ Drive organic business growth to surpass revenue targets annually with a five-year compound annual growth rate (CAGR) of more than 25%⬞ Launched the first commercial deployment of 10DLC, local 10-digit numbers approved for cross-carrier SMS messaging; effected a 33% month-over-month growth in messaging volumes⬞ Executed the GTM for a self-service tool and training program for 10DLC number buying, provisioning and campaign submission, facilitating more than 2,500 messaging campaigns in seven months⬞ Sourced solutions and deployed Klue’s AI-powered market and competitive intelligence platform and accompanying training program⬞ Achieved a minimum viable platform (MVP) launch of Exchange Marketplace to LATAM and a global beta release to enhance SaaS offerings and developer partnerships⬞ Collaborated with product and engineering teams to migrate 95% of customer data from OpenMarket to the Infobip network in three months post-acquisition while creating and managing the M&A customer communications plan

In this role, I conceptualized business and product marketing strategy for a provider of cloud-based mobile messaging solutions to enterprises. I delivered expertise in communications platform-as-a-service (CPaaS), SaaS, mobile messaging and digital engagement products and services while serving as a trusted advisor and pitch partner to the global sales team. I created value propositions, wrote key messaging and recommended product positioning to support collateral creation, sales enablement and training, and GTM. I also managed consultant and vendor relationships. ⬞ Led extensive market segmentation to inform GTM strategies, pricing and product insights while evolving the business from a messaging aggregator focus to become a key digital engagement provider⬞ Worked cross-functionally with finance and sales teams to update pricing structure for core CPaaS messaging products, significantly lowering the average time-to-revenue for new deals⬞ Transformed management of sales collateral and prospect engagements; sourced sales enablement solutions and launched Highspot in conjunction with the marketing team, greatly simplifying customer-facing collateral and facilitating prospect engagement⬞ Organized and delivered sales team and stakeholder training on Highspot’s content management and sales enablement platform⬞ Developed a fresh pricing strategy for a new SaaS offering; identified and tested options to establish a subscription model

I managed a portfolio of mobile messaging, payment, CPaaS and SaaS products, including SMS, MMS and push notifications, that garnered 70% of the company’s revenue from US and Canadian companies. I gathered requirements, prioritized development via Jira roadmaps, forecasted revenue and conceptualized product strategy. I collaborated with the sales team as the product SME. In addition, I conducted product road shows with top customers and built customer and stakeholder trainings.⬞ Identified a system to advance payments to cash-strapped startups via factoring fees; identified risks and ideal customer profiles to create a program that garnered more than $1 million in year one⬞ Communicated the value proposition and go-to-market strategy for a global Push Notifications launch

At Vulcan, I conducted market research and technology R&D on consumer-based mobile TV, interactive services and targeted advertising. I developed feature sets, product strategy and business cases for internal vetting. Identified services and resources to accelerate global market adoption and collaborated with technology vendors, systems integrators and OEM representatives. I also contributed to and presented an interactive mobile video trial document featuring research findings and a proposed project roadmap.

I envisioned and oversaw development of a mobile app companion to a CRM SaaS product, from conception to launch, for the business software company formerly known as Entellium. I created the business case and forecasting model before evangelizing the mobile app. I conducted market research, competitive analysis and user interviews to defined market requirements while working in an agile development environment. In addition, I collaborated with an overseas development team to launch a marketing automation module.