Andy Sibun Email & Phone Number

Greater Atlanta Area

Provide strategic digital marketing and marketing operations consultancy services to IT, Healthcare and Financial Services companies. Services include digital experience transformation and optimization, marketing organization design and integration, as well as marketing operations reporting and analysis to drive revenue growth and shareholder value.

Eden Prairie , Mn, Us

Led the integration of Change Healthcare people, processes and technology into the Optum Digital Office following the acquisition by UnitedHealth Group. Focus on maintaining the inbound digital revenue engine, as well as leveraging the optimized digital experience and customer journey personalization capabilities we had built, to elevate and transform the Optum digital experience.

Nashville, Tennessee, Us

Key member of senior leadership team that built the Change Healthcare brand, completed IPO (NASDAQ: CHNG) and ended with a successful exit event, the $13B+ acquisition of the company by Optum, part of UnitedHealth Group (UNH). • Led a multi-year digital transformation to accelerate the digital-first customer journey through a unified digital experience.• Developed vision and strategic roadmap which included re-platforming to AEM and implementing a personalized, engaging digital experience and UX design across corporate website, ecommerce, customer community and customer care hub.• Built an inbound digital revenue engine driving $110M+ TCV, 40% YOY growth.• Responsible for monthly analysis and review of overall marketing performance dashboard with C-Suite.

Nashville, Tennessee, Us

Initially responsible for marketing operations, role expanded to oversee additional areas including campaign management, content operations, creative services, digital strategy, demand generation, project management and events. Emphasis on improving analytical rigor to improve predictability and visibility of business outcomes, that contributed to 44% overall company revenue growth during my tenure.• Executed marketing department reorganization to align with GTM model following $6M merger of Emdeon and McKesson Technology Solutions to launch the new Change Healthcare brand.• Implemented methodology and planning framework for marketing GTM planning process.• Delivered real-time analytics dashboard and forecasting model to track performance against plan, including lead volume, pipeline and closed-won $TCV across multiple CRM instances, and to ensure delivery against $3.3B+ annual revenue goals.• Drove increased marketing lead-to-opportunity conversion rate from 27% to 40% and exceeded FY22 marketing-sourced bookings with attainment of 147% of bookings, 213% of pipeline, 165% of opportunities and 163% of MQLs.

200 Applied Parkway, University Park, Il, Us

Led brand management, marketing operations, digital strategy, demand generation, design, and event marketing. Responsible for managing marketing planning and budgeting process to deliver against corporate and marketing goals. Our efforts contributed to operating income increases of 300%+ and EBITDA increases of nearly 400%.• Generated annual sales pipeline of $280M.• Increased MQL-SAL conversion rate from 25% to 46% and SQL total by 107%.• Launched corporate-wide refresh of brand and website (www.appliedsystems.com).• Increased annual customer conference attendance 3X, generating pipeline of $46M and $26M in bookings.

200 Applied Parkway, University Park, Il, Us

Established marketing operations function to improve strategic planning, functional delivery process, and performance measurement of marketing operations, boosting efficiency and organizational agility. Responsible for digital strategy, demand generation, design, and event marketing.• Implemented real-time marketing analytics dashboard delivering data via API connectivity to multiple marketing and corporate systems.• Leveraged SiriusDecisions planning methodology to improve annual marketing planning and budgeting process.• Established corporate-wide Data Governance and Standards to improve data quality.

200 Applied Parkway, University Park, Il, Us

Managed the complete overhaul of digital marketing as part of a major corporate rebrand. Built high-performing team of web development, content, social, demand generation, and video production experts. Established demand generation function, lead scoring process, and multi-touch attribution model. Responsible for annual digital marketing strategy, plan, and budget.• Launched new responsive corporate website with integrated real-time personalization campaigns, increasing website leads by 50% YOY.• Increased social media engagement by 70% YOY.• Grew marketing leads by 40% YOY, impacting 70% of sales pipeline.

Provided strategic consultancy services to a number of IT and financial services companies. This included the development and launch of a new brand, positioning and website for Earthport, an international payments provider. Working directly with the Board of Directors, provided services including new brand development, strategic analysis and reporting, website wireframe development, SEO and content review, social media integration as well as full project planning and management.

Milwaukee, Wisconsin, Us

Directed all aspects of digital channel for corporate marketing globally. Developed digital strategy and long-term roadmap, annual planning/budgeting, corporate websites, social media, and SEO and web analytics. Coordinated digital marketing across 70 business units.• Managed digital track of Fiserv corporate rebranding project to migrate over 70 legacy brands to new online identity at www.fiserv.com.• Generated web leads, converting to $45M TCV annually.• Increased web lead volume by 25% YOY.• Launched corporate social media channels and co-chaired social media council.• Developed online client community platform, building membership to 10,000 users.

Set up brand management function at corporate level, rolling out comprehensive corporate rebranding project and brand guidelines, incorporating new visual identity, and implementing marketing collateral structure, prior to $4.4B acquisition by Fiserv. Completed brand integrations for three acquisitions: Carreker Corporation, Corillian Corporation and Upstream Technologies. Responsible for the management and development of online marketing.

Us

My responsibility was to ensure consistency of brand identity, increased brand awareness and improved effectiveness of the company’s online marketing. Launched a new corporate brand identity and messaging platform, which included new website, white papers, brochures, case studies, newsletters, launch event, advertising, direct mail, promotional and other supporting deliverables. Accurate established itself in the top 3 in its market and was acquired by CheckFree for $53M in May 2005. The website was the top performing, most cost-effective lead generator, providing leads for over 22% of total revenue. Also involved in the communications track of the CheckFree acquisition.

Bachelor'S Degree, Commerce (Bcom)

Commerce, Business/Managerial Economics