Andy Sibun Email and Phone Number
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“Leadership is the capacity to translate vision into reality” - Warren Bennis.I'm a marketing leader and mentor with a proven track record of driving revenue growth and shareholder value by building high-performing, motivated teams globally. I have extensive experience in digital marketing, digital experience transformation, marketing operations, growth marketing, demand generation, marketing analytics, corporate brand management, GTM and marketing planning and strategy. Passionate about data, I establish reporting frameworks that provide transparency over performance and enhance decision-making. I build cultures of innovation where teams can ideate and test new ideas. I balance strong creative direction with analytical rigor; strategic planning with quality delivery; and operational efficiency with agility to ensure strong sales pipeline and long-term company success.Strengths: Marketing Leadership, Marketing Strategy & Planning, Go-To-Market Strategy, Strategic Roadmap Development, Budget Management, Organizational Change Management & Integration, Digital Marketing, Digital Experience Transformation, Marketing Operations, Growth Marketing, Demand Generation, Marketing Automation, Event Management, Corporate Brand Management, Brand Integrations, Marketing Analytics & Performance Measurement.
As Advisory Services
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As Advisory ServicesGreater Atlanta Area
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Digital Marketing & Marketing Operations ConsultantConsulting Engagements Aug 2023 - PresentProvide strategic digital marketing and marketing operations consultancy services to IT, Healthcare and Financial Services companies. Services include digital experience transformation and optimization, marketing organization design and integration, as well as marketing operations reporting and analysis to drive revenue growth and shareholder value.
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Senior Vice President, Digital OfficeOptum Mar 2023 - Aug 2023Eden Prairie , Mn, UsLed the integration of Change Healthcare people, processes and technology into the Optum Digital Office following the acquisition by UnitedHealth Group. Focus on maintaining the inbound digital revenue engine, as well as leveraging the optimized digital experience and customer journey personalization capabilities we had built, to elevate and transform the Optum digital experience. -
Senior Vice President, Digital MarketingChange Healthcare Mar 2019 - Mar 2023Nashville, Tennessee, UsKey member of senior leadership team that built the Change Healthcare brand, completed IPO (NASDAQ: CHNG) and ended with a successful exit event, the $13B+ acquisition of the company by Optum, part of UnitedHealth Group (UNH). • Led a multi-year digital transformation to accelerate the digital-first customer journey through a unified digital experience.• Developed vision and strategic roadmap which included re-platforming to AEM and implementing a personalized, engaging digital experience and UX design across corporate website, ecommerce, customer community and customer care hub.• Built an inbound digital revenue engine driving $110M+ TCV, 40% YOY growth.• Responsible for monthly analysis and review of overall marketing performance dashboard with C-Suite. -
Vice President, Marketing OperationsChange Healthcare Jun 2018 - Mar 2019Nashville, Tennessee, UsInitially responsible for marketing operations, role expanded to oversee additional areas including campaign management, content operations, creative services, digital strategy, demand generation, project management and events. Emphasis on improving analytical rigor to improve predictability and visibility of business outcomes, that contributed to 44% overall company revenue growth during my tenure.• Executed marketing department reorganization to align with GTM model following $6M merger of Emdeon and McKesson Technology Solutions to launch the new Change Healthcare brand.• Implemented methodology and planning framework for marketing GTM planning process.• Delivered real-time analytics dashboard and forecasting model to track performance against plan, including lead volume, pipeline and closed-won $TCV across multiple CRM instances, and to ensure delivery against $3.3B+ annual revenue goals.• Drove increased marketing lead-to-opportunity conversion rate from 27% to 40% and exceeded FY22 marketing-sourced bookings with attainment of 147% of bookings, 213% of pipeline, 165% of opportunities and 163% of MQLs.
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Vice President Of MarketingApplied Systems Jan 2017 - Mar 2018200 Applied Parkway, University Park, Il, UsLed brand management, marketing operations, digital strategy, demand generation, design, and event marketing. Responsible for managing marketing planning and budgeting process to deliver against corporate and marketing goals. Our efforts contributed to operating income increases of 300%+ and EBITDA increases of nearly 400%.• Generated annual sales pipeline of $280M.• Increased MQL-SAL conversion rate from 25% to 46% and SQL total by 107%.• Launched corporate-wide refresh of brand and website (www.appliedsystems.com).• Increased annual customer conference attendance 3X, generating pipeline of $46M and $26M in bookings. -
Sr. Director, Marketing OperationsApplied Systems Jan 2015 - Jan 2017200 Applied Parkway, University Park, Il, UsEstablished marketing operations function to improve strategic planning, functional delivery process, and performance measurement of marketing operations, boosting efficiency and organizational agility. Responsible for digital strategy, demand generation, design, and event marketing.• Implemented real-time marketing analytics dashboard delivering data via API connectivity to multiple marketing and corporate systems.• Leveraged SiriusDecisions planning methodology to improve annual marketing planning and budgeting process.• Established corporate-wide Data Governance and Standards to improve data quality.
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Director, Digital Marketing StrategyApplied Systems Apr 2012 - Jan 2015200 Applied Parkway, University Park, Il, UsManaged the complete overhaul of digital marketing as part of a major corporate rebrand. Built high-performing team of web development, content, social, demand generation, and video production experts. Established demand generation function, lead scoring process, and multi-touch attribution model. Responsible for annual digital marketing strategy, plan, and budget.• Launched new responsive corporate website with integrated real-time personalization campaigns, increasing website leads by 50% YOY.• Increased social media engagement by 70% YOY.• Grew marketing leads by 40% YOY, impacting 70% of sales pipeline.
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Digital Marketing & Brand Management ConsultantConsulting Engagements Feb 2011 - Apr 2012Provided strategic consultancy services to a number of IT and financial services companies. This included the development and launch of a new brand, positioning and website for Earthport, an international payments provider. Working directly with the Board of Directors, provided services including new brand development, strategic analysis and reporting, website wireframe development, SEO and content review, social media integration as well as full project planning and management.
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Director, Digital MarketingFiserv Dec 2007 - Feb 2011Milwaukee, Wisconsin, UsDirected all aspects of digital channel for corporate marketing globally. Developed digital strategy and long-term roadmap, annual planning/budgeting, corporate websites, social media, and SEO and web analytics. Coordinated digital marketing across 70 business units.• Managed digital track of Fiserv corporate rebranding project to migrate over 70 legacy brands to new online identity at www.fiserv.com.• Generated web leads, converting to $45M TCV annually.• Increased web lead volume by 25% YOY.• Launched corporate social media channels and co-chaired social media council.• Developed online client community platform, building membership to 10,000 users. -
Director, Brand Management & Online MarketingCheckfree Corp May 2005 - Dec 2007Set up brand management function at corporate level, rolling out comprehensive corporate rebranding project and brand guidelines, incorporating new visual identity, and implementing marketing collateral structure, prior to $4.4B acquisition by Fiserv. Completed brand integrations for three acquisitions: Carreker Corporation, Corillian Corporation and Upstream Technologies. Responsible for the management and development of online marketing. -
Brand & Online Marketing ManagerAccurate Software Jun 1998 - May 2005UsMy responsibility was to ensure consistency of brand identity, increased brand awareness and improved effectiveness of the company’s online marketing. Launched a new corporate brand identity and messaging platform, which included new website, white papers, brochures, case studies, newsletters, launch event, advertising, direct mail, promotional and other supporting deliverables. Accurate established itself in the top 3 in its market and was acquired by CheckFree for $53M in May 2005. The website was the top performing, most cost-effective lead generator, providing leads for over 22% of total revenue. Also involved in the communications track of the CheckFree acquisition.
Andy Sibun Skills
Andy Sibun Education Details
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University Of BirminghamCommerce (Bcom) -
Université De Franche-ComtéBusiness/Managerial Economics
Frequently Asked Questions about Andy Sibun
What company does Andy Sibun work for?
Andy Sibun works for As Advisory Services
What is Andy Sibun's role at the current company?
Andy Sibun's current role is Marketing Leader | Digital Marketing | Digital Experience Transformation | Marketing Operations | Growth Marketing | Corporate Brand Management | Marketing Strategy & Planning.
What is Andy Sibun's email address?
Andy Sibun's email address is an****@****ail.com
What is Andy Sibun's direct phone number?
Andy Sibun's direct phone number is +140226*****
What schools did Andy Sibun attend?
Andy Sibun attended University Of Birmingham, Université De Franche-Comté.
What skills is Andy Sibun known for?
Andy Sibun has skills like Digital Marketing, Online Marketing, Digital Strategy, Marketing, Marketing Strategy, Seo, Brand Management, Social Media, Web Analytics, Corporate Branding, Strategy, Brand Development.
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