As interim CMO at early-stage mobile healthcare software startup Swift Shift, I applied Lean Startup marketing practices to establish Swift Shift’s core brand and product positioning, create a predictable demand generation engine and implement a scalable digital marketing stack. • Created new brand and product marketing system including brand book & guidelines, new website, core value proposition, sales enablement, case studies, public relations, and GTM a new line of talent acquisition and retention applications.• Built digital marketing stack: Designed and implemented Salesforce, HubSpot, Reply.IO, JotForm, Pantheon.io/WordPress, Intercom, Zendesk, custom SQL marketing databases, and extensive Zapier API integrations.• Created content and event-driven lead generation funnel for SDR to AE B2B sales. • Managed sales team during the search for permanent VP of Sales.• Revamped core onboarding and customer success assets including print, digital and video assets.

Responsible for the creation, launch, and operations of Caregiver Marketplace line of business. Built and managed ClearCare's in-app notification center.Caregiver Marketplace:• Led business planning, product development, GTM and operations of new jobs marketplace connecting caregivers with home care agencies.• Pivoted demand-side monetization to freemium model to drive net new platform subscription sales resulting in 31% lift in close rates for in-market opportunities.• Exceeded supply-side acquisition goals by 175% while reducing fully-loaded CPA by 79% by utilizing SEO, SEM, paid social media and programmatic advertising.Notification Center:• Built in-app notification center by implementing Intercom and WalkMe messaging platforms, developing custom targeting & performance database, business rules and Jira-based creative development workflow.• Increased open rates and post-impression performance from 18% to 76% within two first two months of redeploying ClearCare’s in-app marketing platform.

Drove corporate strategy and business development efforts for retail, digital brand marketing effectiveness and international partnerships achieving plan objectives in every quarter.• Developed Asia Pacific reseller and referral partnerships with XM-Digital Singapore, Leo Burnett APAC & Australia, Deloitte Australia, Tata Consulting, CTC Japan.• Conducted the largest-ever SaaS industry brand-attribution study quantifying the relative impact of branded communities on Facebook, Twitter, YouTube, Google+, Pinterest and the Lithium SaaS communities across Technology, Telecom, Retail and Financial brands representing a combined market capitalization of over $1 trillion. • Led internal consulting and business planning for the Klout acquisition. Collaborated directly to Lithium & Klout CEOs on all aspects of operationalizing and scaling Klout revenue, brand, and marketing mix.

Accountable for developing and executing the monetization of Skype's free user base via advertising. Architected program components from inception including business planning, product development, go-to-market strategy, revenue management, and brand positioning. Pivotal in long-term business planning, product development, revenue management, and business development. Closely collaborated with CEO, investors, and corporate strategy team. • Built brand and performance-based advertising line of business, and authored Skype’s brand advertising value proposition of “Intimate Social Circles.” • Launched premium in-app ad placements for desktop, iPhone, iPad, and Android resulting in Click–to–Call toolbar distribution to 500,000+ Skype users globally. • Created Click–to–Call SMB ad offering and pay–for–performance business model. Grew advertiser base from zero to 465,000 in two years, and 250 major global advertisers for premium brand ads in 6 months. • Secured engineering resources to develop Skype ad offering through the creation of pricing models, long-term forecasts, and detailed financial plans. • Exceeded Q4 2011 revenue expectations and secured continued investment in new advertising offerings.

Founded digital branding agency devoted to creating memorable campaigns to top brands, including ESPN, Heineken, Seagate, and 2KSports. Accountable for new business, P&L and finance, operations, partnerships, and media planning & buying.• Developed client, creative, financial management systems and practices, and integrated offline & online media planning and buying capability. Generated $2+ million in year one.• Created international business model with web development, video production, and technology partners in the US and Brazil.• Directed development and implementation of digital and cross-media branding campaigns for Heineken, ESPN, Seagate, Maxtor, 2K, Bonnie J Jewelry, and Autodesk. • Awarded US–AOR status for Brazilian Spirits Maker Sagatiba USA Corporation.

Responsible for managing and developing US interactive media practice for the 5th largest media buying agency. Directed staff of 50 in San Francisco, New York, and Seattle. Managed $360 million in annual interactive media planning and buying as well as digital P&L.• Led digital services new business activities including Walmart, ALLTEL/Lucent, and Chase Bank.• Directly managed major accounts, including T–Mobile, Sanofi-Aventis, Toyota Scion, BASF, Beam Brands, Puma, L’Oreal Brands, and Denny’s restaurants. Exceeded digital P&L growth targets by 45%.

Director Interactive Marketing Services - 2004 to 2006Media Director/Associate Media Director/ - 1999-2003Responsible for the interactive business unit. Directed 39 interactive creative, production, engineering and media staff with less than 6% staff turnover from 2003–2005. • Grew digital services revenue from 0% to 30% of total agency revenue, exceeding gross margin contribution for four consecutive years.• Managed interactive and direct mail media planning and buying operation exceeding $29 million in annual billings.• Revitalized SFI’s engineering and web development business unit resulting in >90% engineer staff utilization, higher margins, and expanded client relationships with Coca-Cola, Converse, Sun Microsystems, Jansport and Nick(it)/JC Penney.• Directed interactive capabilities in successful pitches including Sprite, Coke, Sun Microsystems, Siebel, Quantum DLT, Apple, Leap Wireless’ Cricket Brand.• Collaborated with the IAB, Rex Briggs, C|Net, and VeriSign to perform the first Enterprise Technology XMOS.

Served as the lead media planner for the agencies biggest client, Cisco Systems.• Created and presented major interactive initiatives to Cisco’s senior management team • Developed effective media plans for national and spot television, as well as trade and business print - $70MM annual budget.• Served as the client’s day-to-day media contact.• Effectively managed the team’s assistant media planners, billing, and execution.

Goodby started my career in marketing & digital media. I began as a $20K per year assistant media planner and was promoted to media planner as the winner of Goodby's Media School competition. The media team at Goodby gave me all the tools to start my career in marketing. • Clients included Hewlett-Packard Company, Sutter Home Wine, and PepsiCo. • Created media plans that included digital, national and spot television, spot radio, outdoor, trade, business and consumer print.• Developed and implemented new tools that greatly improved the media accounting system. • Served as several client’s day-to-day media contact.