Collaborated with oversaw cross- functional teams to align business objectives and drive promotional activities from ideation to campaign completion. Applied agile and waterfall methods to map out tasks, track progress, identify problems and execute event/promotional tour campaigns. Led change management of Artist Growth scheduling platform, shifting the entire label roster to a fully online itinerary system. Sustained Artist Growth success by developing learning sessions for 150+ team members on software trainings to fluence and increase behaviors and usage.

Facilitated meetings with stakeholders and project teams to provide updates on project progress, address issues, and communicate key messages to senior leadership. Managed complex communications regarding campaign goals and deadlines, budget allocations, key risks, and assigned tasks. Booked and efficiently managed multiple outside team hires including rehearsal spaces, venues, vendors, production/backline and artist/crew travel with sensitivity to tier level. Cultivated and sustained relationships with key stakeholders including managers, agents, venue teams and partners.

Planned meetings, took notes, provided list of accountable tasks and project feedback, created communication templates and managed supply inventory and filing systems. Orchestrated vendor set-ups, created purchase orders and paid all invoicing though payment portal. Constructed and controlled budgets for rollout activity including promotional tours, tour support, award shows, TV appearances, radio promo, ticketing and ad hoc appearances, ensuring adherence to spending policies. Supervised and guided summer interns ensuring their productivity and successful completion of term assignments.

Strategized and executed grassroots marketing promotions for AEG events.   Recorded and compiled consumer data and attitudes about AEG brands for marketing. Wrote event evaluations, expense reports, and developed promotional collateral.

Developed and facilitated youth-focused recreational programs for ages 3-17 including team sports, summer camps, pre-school education, and arts and crafts.