Director Of Marketing | Digital Experience And Design
CurrentDirector of Marketing with a focus on the digital experience, customer journey and visual design of NetApp’s web presence. Responsible for team and agency management, creation of quarterly budgets, and strategic planning for the team. In 2020, led the digital experience overhaul of NetApp.com to create a new information architecture, SEO strategy, unified design system, and customer journey for the global web experience. In 2021, worked collaboratively with teams across the marketing department to launch NetAppTV, an always-on platform as part of the evolving events strategy for the organization. More recently, NetApp.com was highlighted in Forbes as the #1 most-effective homepage of evaluated B2B companies.