With over 20 years of experience in the IT industry, I'm passionate and driven by solving problems through enterprise software and services solutions. My core competencies include sales and marketing strategy, data intelligence and analytics, technical positioning, and customer relationship management. I love delivering innovative and impactful solutions that solve real-world problems and create value for customers. I bring diverse perspectives and experiences to the team, having worked in different regions, cultures, and industries.In my current role, I lead the sales and marketing function for LAE Software, developing and enhancing targeted marketing approaches based on data intelligence and analytics, as well as customer success and technicial solutions architecture. Creating and refining messaging and content to relate to customer pains and needs, as well as technical positioning of solutions to provide clear "whys" and "hows" for customers. I also manage and expand alliances with partner ecosystem and teams, collaborating on joint marketing and sales events. I leverage my skills in hardware, network administration, and networking to communicate effectively with technical and non-technical audiences, and to deliver the best customer experience and consistent outcomes.