Andy Tam Email & Phone Number

Sydney, NSW, AU

Sydney, NSW, AU

• Guiding and mentoring senior leaders on how to scale and grow successfully.
• Growth strategy, digital marketing, commercial, strategic planning, organisation design, demand generation, customer engagement, content strategy, pipeline growth and management
• Working with SaaS tech startups, food & hospitality, real-estate and property groups across B2B & B2CAchievements:
• Coached and mentored sales and growth strategy for a real-estate and property group, aligning their digital marketing, lead generation and conversion, pipeline growth and management, CRM and customer conversion process
• Delivering Fractional Marketing Leadership and support for several early-stage SaaS tech startups

London, England, GB

• Seed-funded SaaS Customer Communication Software Platform for SME & Enterprise BusinessesClients include Seko Logistics, Harvey Jones, Optiplan Kitchens
• Own the commercial growth strategy for Crikle, establishing key customer verticals and international market entry plans
• Lead the GTM (go-to-market) and Revenue function - Sales, Marketing, Customer Success and Partnership teams
• Build strategic initiatives to develop long-term, sustainable growthAchievements
• Delivered 20x customer growth from 50 to 1000+ SME & Enterprise businesses across tech, design, hospitality, travel, real estate, retail and logistics industries spanning 20+ countries via targeted customer acquisition.
• Launched 2 new product streams, aligning product, engineering and sales

London, England, GB

• Establish the marketing and customer engagement strategy, developing the brand, content, communications and digital activation plan including SEO, ABM, demand generation and social
• Develop and lead a viable commercial strategy, identifying the key market opportunity, unique value proposition and quickly scale the organisation.
• Lead the development of marketing and customer success functionsAchievements
• Developed 10+ targeted product growth-led marketing, content, and sales campaigns focused on inbound and outbound demand generation across APAC, Europe, and North America
• Established SME partnership program to support growth and scaling

London, England, GB

• OTA Insight is a global tech leader in cloud-based hospitality business intelligence. The Series B-Funded, industry-leading SaaS platform for the hotel industry is backed by Spectrum and Eight Roads among others..
• Develop and execute a global brand marketing, content, events, communication and digital strategy
• Lead a dynamic team of Content Marketing, Design, Events and PR experts to engage leads and clients to achieve international growth targets
• Manage external agency partnerships across PR, Design and Branding
• Build localised communications strategy across key growth markets, and develop local field activation teams across EMEA, APAC, North America and LATAM
• Lead the GTM (go-to market) strategy to transition OTA Insight from a single to multi-product companyAchievements:

London, England, GB

• Spearhead the creation and development of the marketing function, leading the international expansion and scale-up plan
• Recruit, manage and lead the marketing team to implement a commercial marketing strategy focused on building brand profile, sales velocity and awareness internationally via events, PR, SEO, ABM demand generation.
• Directly influenced customer base to grow from 2,000 to 20,000 hotel accounts, driving 350%+ revenue growth
• Deliver PR, partnership and industry profile growth, achieving several awards and achievements including: - Top 100 SaaS company by Accel - IDeaS Global Partner Award for Innovation - Finalist for Travolution’s Best.
• Selected to join Travel Technology Europe's Advisory Board
• Managed 100+ successful international event activations, roadshows, webinars

GB

• Multinational television content production and distribution company
• Oversee and manage the relationships between, International Sales Teams, Distribution, HomeEntertainment, Consumer Products and Brand Management, Producers, Talent, and Broadcasters fornon-scripted programming
• Develop and manage global campaigns for non-scripted programming for launch at MIPCOM and MIPTVAchievements:
• Developed and managed global release campaigns across 10+ television series including the ‘I AM’documentary franchise, ‘Soundbreaking’ music documentary series, and ‘The Hairy Bikers’ travel seriesfor launch at MIPCOM.
• Redeveloped internal campaign tracking process including full summary evaluations, and analysisfor internal/producer reporting

London, GB

• International Distributor of Feature Films and Television Series, part of NBCUniversal
• To produce and manage international marketing strategy, and lead International NBCU Divisions in the development of 20+ local territory film and series release strategies and campaigns
• Create and distribute central marketing assets to support local campaigns, including packaging,above/below-the-line marketing, digital, social media, PR, and facilitate 3rd party.
• Developed and managed the release of ‘I Am Ali’- the top-selling new release documentary in theUK in 2014, with over 1 million units sold internationally, with an industry-leading, cross-platform launch
• Managed the release of Billy Elliot: The Musical, the largest-ever Event Cinema release acrossinternational theatrical, digital, and home entertainment releases, topping the UK & Ireland Box Office with the live stream.

Middlesex, England, GB

• UK’s leading broadcasting and telecommunications company
• Project lead and launch the UK's first combined industry-first combined Digital Video-On-Demand and physical content product proposition - Sky Buy & Keep
• Develop and lead the proposition launch roadmap, aligning Product Development and Technologyteams across TV, mobile, tablet, and online
• Build product pricing strategy, forecast model, customer acquisition plan, and customer-facingmarketing campaignAchievements:
• Winner- BVA- Retailer Initiative of the Year 2015

Culver City, CA, US

• Global Film, Television and Digital Content Production, Creation, Acquisition and Distribution Company
• Lead the new release home entertainment marketing team in developing and delivering industry-leading marketing campaigns and product content strategies for all major film releases including product, packaging, POS, ATL.
• Brokered and developed Sony Pictures UK’s largest ever Home Entertainment partnershipbetween ‘Arthur Christmas’ and DFS, producing an integrated media campaign generating £10 Millionin media value, including a.
• Generated and launched the viral PR YouTube campaign ‘Peter Parkour’ (450k + views) for thehome entertainment release of ‘The Amazing Spider-Man’ for Sony Pictures UK

Culver City, CA, US

• Establish digital marketing strategy and long-term roadmap- including all digital marketing, social media/online partnerships and analyticsAchievements:
• Launched Sony Pictures Australia's first digital platform on Facebook- ‘The Viewing Lounge’
• Negotiated and secured Sony Pictures Australia content and media partnership with MCM Entertainment

Culver City, CA, US

• Develop and deliver innovative marketing campaigns and product strategies for all major new release films
• Led the launch, campaign, product execution and retail implementation 200+ film and TV release campaigns in Australia across product, packaging, POS, ATL media campaigns, BTL digital and PRAchievements
• Created the first-ever Augmented-Reality app activated packaging DVD/Blu-Ray ‘Your Smurf’ iOSand Android Augmented Reality App
• Developed an industry-first ‘Event Launch Film Release’- Live TV broadcast launch of ‘MichaelJackson’s This Is It’- with the groundbreaking campaign securing #1 ARIA charts for music DVD and #1Documentary DVD
• Delivered 7 Industry Award Winning Marketing Campaigns for Sony Pictures Australia (MediaFederation of Australia Awards)
• Released #1 Home Entertainment Title Week 1 and 3rd largest DVD release title of all time -TheTwilight Saga: New Moon

AU

• Leading manufacturer of Consumer Electronic Products
• Maintain and develop the $20 million portfolio of Audio and Digital products across ANZAchievements
• Lead the launch of MP3 Audio products into leading retailers in ANZ
• Maintained product range and positioning in key retailers including Kmart and Target

Racine, WI, US

• Leading FMCG manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products
• Develop and grow the Mr Muscle and Windex brands through the development of industry-leading marketing campaignsAchievements
• Windex Glass Cleaner #1 sales position in the Window Cleaning Category
• Mr Muscle #1 sales position in the Oven Cleaner Category

Racine, WI, US

• Drive total category growth in the Household Cleaning, Air Care, Toilet Care and Insecticide segments for the Woolworths accountAchievements
• Ensured SC Johnson positioned as the category captain in all key household categories