Andy Tomkings Email & Phone Number

Andy is an experienced analyst adept at leveraging business insight derived from database and statistical analysis. He is a qualified statistician with strong database and IT skills combined with business acumen, enabling him to provide a full service raw data to insight, models and business recommendations.He has extensive consulting experience, most recently in a direct marketing environment working across a broad range of industries including travel, insurance, building societies, on line gaming and on line subscription services.He has a proven ability to devise, brief and execute data projects supporting strategic and tactical initiatives to drive efficiency, relevance and effectiveness. Strong project and team management skills enable him to undertake projects large and small and see them through to completion.He has worked in and with many direct businesses, large and small, and fully understands the commercial drivers and how to measure and influence them. He understands the drivers of CRM, and the focus on customer needs.He is able to communicate outcomes and suggest and support new initiatives.Specialties: Relational databases including MS SQL Server and Access – designing and building data marts and marketing databases Statistical software SPSS, SAS, S-Plus, and Minitab – building and applying CHAID, linear and logistic regression, and clustering modelsPower user of the full Microsoft Office suite – application developerDeveloping MI reporting, de-dupe routines, and single customer view (SCV)

Listed skills include Database Marketing, Analytics, Crm, Statistics, and 9 others.

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  Principal Consultant

  Caci Ltd

  Oct 2011 - Present - Kensington, London

  Analyst, modeller and data scientist, providing marketing and CRM support to blue chip companies with a focus on driving value. I work across a range of horizontals and verticals, covering mobile, web, call centre and DM channels and including mobile telecoms, energy, insurance and others.