Highly creative and commercially driven CMO with 20+ years’ experience working in high-growth sectors with brands that include Virgin Active, Disney, Google, Uber, EA, Rockstar Games, Activision, Sony BMG and Reebok. Proven track record for building and leading high-performing cross-functional teams, nurturing external partnerships with brands and media vendors, and delivering award winning global campaigns that define culture, grow fan engagement and deliver outstanding commercial results.Former media agency leader with deep knowledge of how agencies operate and how to maximise the creative and strategic value they deliver as an extension of the internal marketing organisation.Key areas of expertise:- Brand & content marketing- Media planning & buying- Global content origination - CRM and customer data management- Performance marketing and in-housing- Marketing technology and operations - Country management- Team and cultural transformation- Creative and media agency selection and management
Listed skills include Media Planning, Digital Marketing, Advertising, Strategy, and 25 others.