Andy Tomkins

Andy Tomkins Email and Phone Number

Global CMO | Virgin Active @ Virgin Active
Andy Tomkins's Location
United Kingdom, United Kingdom
Andy Tomkins's Contact Details
About Andy Tomkins

Highly creative and commercially driven CMO with 20+ years’ experience working in high-growth sectors with brands that include Virgin Active, Disney, Google, Uber, EA, Rockstar Games, Activision, Sony BMG and Reebok. Proven track record for building and leading high-performing cross-functional teams, nurturing external partnerships with brands and media vendors, and delivering award winning global campaigns that define culture, grow fan engagement and deliver outstanding commercial results.Former media agency leader with deep knowledge of how agencies operate and how to maximise the creative and strategic value they deliver as an extension of the internal marketing organisation.Key areas of expertise:- Brand & content marketing- Media planning & buying- Global content origination - CRM and customer data management- Performance marketing and in-housing- Marketing technology and operations - Country management- Team and cultural transformation- Creative and media agency selection and management

Andy Tomkins's Current Company Details
Virgin Active

Virgin Active

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Global CMO | Virgin Active
Andy Tomkins Work Experience Details
  • Virgin Active
    Group Chief Marketing Officer
    Virgin Active Jul 2023 - Present
    London, Gb
    Responsible for Virgin Active’s global marketing strategy, brand repositioning, performance marketing, customer engagement and digital experience across all regions.A key member of the Group EXCO, contributing to business strategy and ensuring customer-centricity in all decisions.
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  • The Walt Disney Company
    Vp Advertising & Digital Marketing, Emea
    The Walt Disney Company Feb 2020 - Jul 2023
    Burbank, Ca, Us
    Working across all Disney business segments, I led a team of marketing specialists responsible for Advertising and Media, Performance Marketing, CRM, Data & Analytics and Marketing Operations. I also oversaw the cross-company partnerships with global media vendors as well as our regional media agency and technology partners.
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  • Omd Emea
    Chief Client Officer
    Omd Emea Jul 2018 - Feb 2020
    London, Gb
    Reporting directly to the EMEA CEO, I was a member of the senior executive team accountable for the strategic direction and day-to-day leadership of the agency which comprised 350+ employees.I was directly responsible for OMD’s client service teams and oversaw C-Suite level business relationships and the work that our teams delivered across a diverse portfolio of international clients that included The Walt Disney Company, Uber, Activision and Google.
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  • Omnicom Media Group
    Managing Director, Team Orchestra Emea
    Omnicom Media Group Jun 2016 - Jul 2018
    New York, Us
    Team Orchestra was created as an Omnicom network proposition to manage The Walt Disney Company's complex business across 17 EMEA markets and deliver growth for entertainment brands that include Star Wars, Marvel, Pixar and Disney Channel.My role was to harness all Omnicom capabilities – including media planning & buying, content creation, social strategy, marketing science and brand partnerships – and deliver an agile solution to challenge established entertainment category conventions and lead the transition to new models of marketing communications for Disney.
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  • Electronic Arts
    Senior Marketing Director, Uk & Ireland
    Electronic Arts Jul 2013 - May 2016
    Redwood City, Ca, Us
    Led the strategic direction and marketing execution for some of the world's most successful gaming franchises including FIFA, Star Wars Battlefront, Battlefield, The Sims & Need For Speed - increasing market share and accelerating digital business transformation.Built and nurtured brand, licensor and commercial partnerships which included Sony Computer Entertainment, Microsoft and Disney, as well as a number of European / Premier League football clubs and professional talent.Appointed and managed external agencies responsible for content creation, media planning and buying, brand communications, experiential and localisation.
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  • Electronic Arts
    Director, Advertising & Media
    Electronic Arts Jun 2011 - Jul 2013
    Redwood City, Ca, Us
    Led the International team responsible for global creative strategy, media planning and brand identity for key franchises including FIFA, Need For Speed and Battlefield.This involved working with a roster of agencies (W+K | AKQA | Mediacom) to define a central creative platform, align C-suite executives and global stakeholders around a creative and strategic vision, then manage the development, production and localisation of creative assets for local territory implementation.I also worked with local territories at pan-European level to define local media objectives, strategies and plans, and developed global processes and tools for media planning, campaign reporting and optimisation.
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  • Electronic Arts
    Senior Campaign Manager
    Electronic Arts Apr 2008 - May 2011
    Redwood City, Ca, Us
    In-house advertising campaign management role within the global consumer marketing team. Responsible for global creative & media strategy, asset development and localisation.
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  • Mj Media
    Account Director
    Mj Media Jan 2008 - Apr 2008
    London, England, Gb
    Led the Rockstar Games and 2K client teams, built successful integrated media campaigns and commercial relationships with key media owners & drove digital media transformation for clients.
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  • Mj Media
    Account Manager
    Mj Media Sep 2005 - Jan 2008
    London, England, Gb
    Developed the media strategy and managed campaigns for Rockstar Games, 2K Games & Ubisoft.
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  • Manning Gottlieb Omd
    Brand Communications Senior Executive
    Manning Gottlieb Omd Nov 2002 - Aug 2005
    London, Gb
    Media planning & buying role, working with clients that included Sony Music, Sony Pictures and Reebok.
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Andy Tomkins Skills

Media Planning Digital Marketing Advertising Strategy Digital Strategy Digital Media Brand Management Marketing Strategy Creative Direction Marketing Media Buying Integrated Marketing Online Marketing Mobile Marketing Crm Video Games Media Strategy Online Gaming Public Relations International Marketing Social Games Monetization Creative Strategy Stakeholder Management Content Strategy Management Marketing Roi Social Media Marketing Strategic Partnerships

Andy Tomkins Education Details

  • The University Of Manchester
    The University Of Manchester
    Spanish)
  • Cranleigh School
    Cranleigh School
  • Omnicom University
    Omnicom University
    Advanced Management Program

Frequently Asked Questions about Andy Tomkins

What company does Andy Tomkins work for?

Andy Tomkins works for Virgin Active

What is Andy Tomkins's role at the current company?

Andy Tomkins's current role is Global CMO | Virgin Active.

What is Andy Tomkins's email address?

Andy Tomkins's email address is an****@****ney.com

What is Andy Tomkins's direct phone number?

Andy Tomkins's direct phone number is +4477964*****

What schools did Andy Tomkins attend?

Andy Tomkins attended The University Of Manchester, Cranleigh School, Omnicom University.

What skills is Andy Tomkins known for?

Andy Tomkins has skills like Media Planning, Digital Marketing, Advertising, Strategy, Digital Strategy, Digital Media, Brand Management, Marketing Strategy, Creative Direction, Marketing, Media Buying, Integrated Marketing.

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