Developing and leading global marketing to support profitable growth for IMI Process Automation. We engineer solutions to enhance the efficiency, sustainability and safety of severe service applications, including oil and gas, power and marine. Our products improve plant operations and process safety, by protecting people and assets from pressure surges and curbing greenhouse gas emissions. We are also creating sustainable solutions that contribute to a cleaner energy supply.

I'm responsible for designing, developing and executing revenue generating joint marketing communications programs with our network of channel partners worldwide. This includes demand generation, joint marketing programs, partner launch activities, partner virtual and live event management, sales promotions, partner portal management, partner communications, product marketing in partner channels, and managing the global channel marketing communications team and annual budget.

Driving digital marketing best practices to improve customer experience and business results across all digital channels such as websites, search engines, social media and email for Honeywell's smart technologies for homes and buildings. Consult and execute projects for internal clients through an international and virtual team of direct reports, peers and contractors located in time zones across the world.

Global team leader responsible for digital marketing activities of Honeywell Process Solutions including traffic generation, content development & management, improving onsite conversion and reducing cost per acquisition for www.honeywellprocess.com and other online assets and campaigns. Maturing social media reach and engagement. Improving email open and click-through rates. Optimising on- and off-line media buying. All for a leading global $3b process automation company.

Responsible for building brand image, communicating key messages and managing internal and external communications across Europe, Middle East and Africa with a team of regional marketing professionals and a multi-million dollar budget to meet agreed KPI's.Achievements in 2011 include increasing year-on-year media coverage by 12% (whilst maintaining costs at 2010 levels), participating in 60 third-party events and hosting 50 events across EMEA that generated 400+ qualified sales leads worth over $40m.

Reporting to Global Marketing Communications Director. Support the sales, manufacturing, distribution and service divisions across Europe and Africa, through the provision of effective marketing consultancy for product development, introduction & commercialisation and internal and external communications to support their objectives with a €1m annual budget. Provide effective marketing materials and sales tools for new product offerings that aid sales growth and achieve Johnson Controls strategic goals. Support corporate and European communications initiatives in the UK & Ireland.Key achievements1. Successfully supported the European launch of over 20 HVAC product launches 2. Developed and supported the introduction of a new Service Technicians incentive scheme across Europe which is forecasted to deliver $20m EBIT in 2008/93. Produced integrated EMEA campaign materials for Service division including suite of sales brochures, new web content and intranet portal in multiple languages4. Supported the adoption, application and implementation of an updated corporate identity for Johnson Controls across the UK and Ireland5. Managed the European launch of a new range of residential air-conditioners with a sales target of $6m. Range launched on-time and within budget with multi-lingual communications (brochures, data sheets, presentations, interactive CD, etc) and a central online information portal.6. Successfully delivering numerous internal and external events including: Euro-Mediterranean Energy Efficiency Forum, European staff conferences (70+ delegates in Barcelona and Gatwick), FIA GT corporate hospitality at Silverstone (150 guests) and Johnson Controls stand at Defence Systems & Equipment International Exhibition.7. Significantly increased Johnson Controls media coverage in the UK through successful delivery of self-developed PR strategy. Gained media coverage valued at £150,000 (est) in 6 months at a cost of £24,000 (600%+ ROI)

Key responsibilities Departmental head responsible for three Regional Marketing Specialists Project managing all internal and external marketing communications throughout Australia and New Zealand Launching new products into the marketplace with all requisite marketing support materials prepared on time and on budget Develop and implement the Division’s media schedule for print advertising in conjunction with corporate marketing Supporting sales team with customer-centric marketing activities Budgetary control of all of the Division’s marketing budget of A$1.4mKey achievements1. Developed integrated marketing plan for 20062. Launched Remote Monitoring Service and Collaborative Manufacturing offerings3. Organised Honeywell’s presence at numerous regional exhibitions (Mainstream 2006, Mastering SAP, Appita 2006, Foundation Fieldbus, International Alumina Exhibition)4. Supported HPS 2006 Kick-Off conference (2-day residential conference for 300 employee’s)5. Developed various customer materials for petrochemical and pulp & paper customers

 Develop and extend product lines to support internal and external service customers within the EMEA (Europe, Middle East & Africa) region. Analyse commercial viability of new products, prioritise opportunities and develop business plans. Active involvement in the new product development of commercial air-cooled air-conditioning units to enable timely supply of parts. Work closely with manufacturing, service, engineering, and marketing to ensure business objectives are met. Ensure availability of supporting technical information and documentation for A/C units and parts kits. Implement communications plans and manage product launches to internal and external customers within EMEA region.Key achievements1. Developed and launched a customer relationship programme (Including a credit and loyalty scheme) initially to over 400 external UK customers, prior to rolling out across the EMEA region.2. Implemented a new process for analyzing and introducing renewal parts to support new factory products. Reduced average parts introduction time from over 12 months to just 2 months.3. Developed an integrated customer acquisition model for YORK Parts that is currently being implemented in the UK to increase the external customer base and turnover.4. Management of service contract with DSM Group to produce Renewal Parts Manuals for all new products manufactured by YORK and external partners sold in the EMEA region. 5. In conjunction with YORK Service, developed and launched a range of electrical contactor upgrade kits and electronic expansion valves, both as retrofit upgrade products. Payback on development was achieved within 6 weeks from launch.6. In conjunction with the Refrigeration Parts Centre, developed and data-enriched an on-line parts identification system (www.allparts.eu), incorporating live data feeds from five different IT systems in three different countries.

Fintrade Investments Limited manufactured OEM and aftermarket car alloy wheels and employed over 400 staff, with factories in South Africa and England. Role Responsibilities  Constructing and implementing all product and brand strategies for UK and South Africa Project managing all trade and consumer marketing communications in the UK and South Africa (print advertising, events, exhibitions, product launches, market research, direct mail, POS, e-commerce, internet, electronic communications, dealer support) using internal resources and external agencies and managing a budget of £250,000 Constructing and implementing the company's consumer and trade PR strategy Support and production of all materials used by the Sales Teams including technical data on products and vehicles Member of the new product development team tasked with developing and launching all new products Negotiation, planning and buying of all UK and South African mediaKey achievements1. Establishing the sales and marketing functions for the company’s relaunch into aftermarket wheel distribution in the UK2. Created a UK network of over 200 dealers in just 12 months with an turnover of £1.8m in the first trading year3. Repositioning the SMITHS brand from a budget brand to a mid-range brand, utilising all elements of the marketing mix, increasing the company’s profitability by £150,0004. Developed and introduced a new corporate identity for both the Fintrade and the Smiths brand5. Managing and implementing the company’s first integrated marketing campaign spanning print advertising, web site, packaging, POS and trade communications6. Managed the development, introduction and launch of nine new product lines in Europe and South Africa.7. Created significant media exposure (valued at £100,000) for the Smiths brand in specialist and mainstream automotive press at a cost of £2,000

Whilst taking a sabbatical traveling around Australia, I worked for a number of companies on a freelance basis. Clients included a large publishing group in the UK, an environmental charity, a new media company and a commercial interior designer.

 Constructing and implementing all product and brand strategies Project managing all trade and consumer marketing communications (print advertising, events, product launches, market research, direct mail, POS, e-commerce, internet, electronic communications, dealer support) using internal resources and external agencies Constructing and implementing the company's PR strategy New product development for all company owned brands Managing major client accounts. Responsible for product approval, price negotiations, producing marketing materials for in-store usage and customer liaison Budgetary control of all of the company's Marketing and IT projects Assisting the Sales Director in prospecting for new business Staff management of the Marketing department Negotiation and buying of all mediaKey achievements1. Increased Wolfrace brand position from 7th to 3rd most popular UK aftermarket alloy wheel brand in just 12 months with a modest budget of £120,0002. Created over £0.7m worth of media exposure for the Wolfrace brand using traditional and innovative PR techniques with only £10,000 expenditure3. Developed and launched a new range of merchandise for the Wolfrace brand including design, sourcing, supplier negotiation, stock control and setting up an e-commerce module on the Wolfrace web site to promote and sell the range worldwide. Achieved sales of £20,000 within 3 months.4. Launched the RIAL brand in the UK market and exceeded sales forecasts by 50% in the first six months.5. In conjunction with the web designer, redesigned the Wolfrace website increasing functionality, content and ease of use with a complete new design. 6. Increased traffic to the site by 100% in six months using a mixture of PR, advertising and reciprocal links.

 Launching new products into the marketplace with all requisite marketing support materials prepared on time and on budget Constructing and implementing all product and brand strategies and communicating these strategies to internal staff and international distributors Project managing all marketing communications (print advertising, events, product launches, market research, direct mail, customer magazine, POS, internet, electronic communications, dealer support) for both brands (KEF and Celestion) using internal designers and external agencies Budgetary control of all of the company's Marketing budget of £1.1m Departmental head responsible for two graphic designers and three product managers. Develop and implement the company's media schedule for print advertising in conjunction with the advertising agency Develop, and assist in the implementation of, the company's PR campaign with the PR agency for the UK marketKey achievements1. Successfully managed the launch of the award-winning KEF 2005 Home Theatre (KHT) speaker system to international distributors, UK dealers, press & public, ensuring all marketing materials were produced on-time to support sequential product launches. 2. Managed numerous through-the-line campaigns moving KEF away from its traditional product-orientated approach towards integrated lifestyle solutions utilizing a Marketing budget of £1.1m3. Supported key international and national retailers with dedicated promotions aimed at establishing the KHT as the preferred choice of compact home theatre systems4. Supported the company in establishing the direct-to-retail operation in Germany with advertising and PR activities5. Pioneered electronic marketing communication systems, which increased the speed and quality of information supplied to customers, staff, UK Dealers and international distributors

 In conjunction with the Commercial Director and Group Market Research Manager responsible for strategy review, research and development  Responsible for the development and implementation of the company’s accessory marketing strategy Responsible for all marketing communications activities, interfacing with all automotive-related media to position the company as a leader in the field of aluminum wheels  Working closely with Divisional Business Managers to research, develop and present operational and strategic issues to internal and external customers Responsible for the Marketing budget of £500,000

Joined Hunting plc (Then known as Metair) as Commercial Apprentice (Oct 1990 - Oct 1991) and progressed to Commercial Assistant (October 1991 - May 1994), then Contracts Officer (May 1994 - March 1995) and then Demand & Marketing Analyst (April 1995 - November 1996) where my responsibilities were:- Researching and producing detailed market studies to aid the formulation of business strategies including producing a detailed market study for the Dehavilland Dash 8-400 that led to the company declining to bid for the interior contract. The aircraft failed to meet its expected sales targets by 75%. Coordinating conferences and arranging company participation at airshows utilizing a budget of £750,000 Designing, installing and managing the company’s market intelligence system (MIS) to provide focused data and analysis for senior management Team leader of the company's MRP II implementation team Company representative at FAMA (Forum of Aviation Market Analysts) and FEAMA (Forum of European Aviation Market Analysts)