Andy Travers

Andy Travers Email and Phone Number

Global B2B Product and Operations - mediafuturesgroup @ EssenceMediacom
London, GB
Andy Travers's Location
London, England, United Kingdom, United Kingdom
Andy Travers's Contact Details

Andy Travers personal email

n/a
About Andy Travers

20 years digital marketing experience, leading teams and helping support integrated campaigns for both high-profile corporates and challenger brands. My experience includes hands-on management of most digital acquisition channels (inc. SEO, PPC, display, affiliates, content and social) with an analytics driven approach to strategy and planning. Most recently I have focused on the B2B space with Google across both Enterprise and SMB products.My management style is to bring order to chaos with a calm, pragmatic approach.Specialities: Multi-channel digital marketing strategy (performance and inbound), content marketing, SEO, PPC, display, affiliates, web analytics (tagging, tracking and measurement), social media (acquisition and CRM), digital PR, product feed management, local search marketing, digital channel integration, digital media MI and analysis.I've channeled all of this into my passion for Sake. If you're sake curious, follow @londonsake or visit londonsake.com.

Andy Travers's Current Company Details
EssenceMediacom

Essencemediacom

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Global B2B Product and Operations - mediafuturesgroup
London, GB
Website:
essencemediacom.com
Employees:
56
Andy Travers Work Experience Details
  • Essencemediacom
    Global B2B Product And Operations - Mediafuturesgroup
    Essencemediacom
    London, Gb
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  • Essencemediacom
    Global B2B Product & Operations - Mediafuturesgroup
    Essencemediacom Jan 2023 - Present
    London, England, United Kingdom
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  • Media Futures Group
    Global Product & Operations - Google B2B
    Media Futures Group Jan 2022 - Present
    London, England, United Kingdom
    View
  • Essence
    Global Product & Operations - Google B2B
    Essence Jan 2022 - Present
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  • Essence
    Global Client Partner (Google Smb)
    Essence May 2019 - Dec 2021
    London, United Kingdom
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  • Essence
    Emea Client Director - Google B2B
    Essence Dec 2016 - Apr 2019
    London, United Kingdom
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  • London Sake
    Founder & Chief Tasting Officer
    London Sake Jan 2018 - Present
    London
    Since my first visit to Japan in 2013, sake has been my passion. London Sake has been my labour of love ever since. We're on a mission to bring this amazing beverage to a wider audience by demystifying the category and making it simple to buy online, via subscriptions and our bottle shop. If you're the least bit sake curious, check us out @londonsake or www.londonsake.com.
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  • Caliberi
    Operations Director
    Caliberi Oct 2013 - Sep 2016
    London, Edinburgh & Dubai
    Caliber is a specialist SEO and Content Marketing agency working with high-profile brands including Tesco, TUI, Expedia and Motors.co.uk.My role was varied and exposed me to a number of business functions and projects including: - Recruitment and on-boarding- Company and team organisation- Job role and appraisal guidelines- Team resourcing and utilisation- Workflow design and process documentation- Team leadership- Product development- Brand and marketing strategy- Service pricing and cost controls- Website project management & content production- IT/Tool testing and procurement- R&D project management- Board-level reporting
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  • Self-Employed
    Digital Marketing Consultant
    Self-Employed Jan 2013 - Sep 2013
    London, United Kingdom
    Various projects including social content strategy, SEO and paid social for telcos, travel brands and HNWIs.
  • Lbi
    Group Account Director
    Lbi Dec 2011 - Dec 2012
    London, United Kingdom
    I held the lead role in the agency's largest media account in terms of revenue, scope & profile: RBS Retail. Budget in excess of £12m p.a. across performance media channels – paid search, affiliates & aggregators – and £0.5m across SEO and content marketing.The role required extensive collaboration with senior stakeholders and agencies on integrated campaigns and big data projects, including: ad server tender process, mobile app promotion, TV-driven brand search and ROPO research.I was responsible for my portfolio's media revenue and recruitment, training and cross-selling of full LBi offering inc. CRM, hosting and creative services to media clients.
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  • Bigmouthmedia (Lbi)
    Digital Account Director
    Bigmouthmedia (Lbi) Mar 2010 - Feb 2012
    London, United Kingdom
    Promoted into a cross-channel role I managed a number of the larger multi-channel client relationships including Chemist Direct, Redspottedhanky and Play.com (Rakuten). The role enabled me to gain hands-on experience in integrated Display, PPC, Affiliate, Social Media, Product feed, Content and Mobile marketing. Our ROI-driven campaigns were underpinned by data and as such I also gained in-depth knowledge of tagging, tracking, measurement and attribution best practices.I was fortunate enough to lead a highly talented group of account managers and execs in executing industry leading campaigns and our work was recognised with number of case studies and awards:http://www.lbi.com/uk/news/lbi-uk/lbi-scoops-new-media-age-award-for-search-campaign-with-playcom-/http://www.bigmouthmedia.com/live/articles/case-study----rsh----Display-socialmedia.asphttp://www.bigmouthmedia.com/live/articles/case-study----redspottedhankycom----fuse.asp
  • Bigmouthmedia
    Senior Seo Account Manager & Team Leader
    Bigmouthmedia Sep 2007 - Mar 2010
    London, United Kingdom
    I joined in 2007 as part of bigmouthmedia's SEO team expansion into London. The role entailed managing a number of high-profile clients requiring strategic and tactical SEO consultancy with a local client services presence, including: Vodafone, BT, Hays, M&S Money & Premier Inn.As we grew I led a team of 5 account managers and execs, establishing industry best practice, knowledge sharing processes and up-sell/cross-sell initiatives.
  • Adams Creative
    Search Marketing Specialist
    Adams Creative Oct 2005 - Sep 2007
    Maidstone
    Management of organic and paid search marketing campaigns for clients in a range of B2B and B2C industries, from travel and recruitment to legal and automotive.Campaign performance monitoring including tracking, testing and reporting on client SEO and PPC campaigns.
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  • Best Western Russell Hotel
    Online Marketing Manager
    Best Western Russell Hotel Sep 2003 - Oct 2004
    Maidstone
    I cut my teeth here at the family business. Management of website content, marketing and sales via online channels including search engines, affiliates and e-mail.

Andy Travers Skills

Digital Marketing Seo Ppc Web Analytics Digital Strategy Online Marketing Integrated Marketing Digital Media Google Analytics Team Management Social Media Display Advertising Search Advertising Operations Management Crm Mobile Marketing Client Services Affiliate Marketing Content Marketing Account Management Process Improvement Process Management Analytics Cross Channel Marketing B2b Marketing Team Leadership Facebook Marketing Hospitality Industry Online Travel Business To Business Instagram Doubleclick Organizational Learning Twitter Marketing Sake Local Marketing Google Maps Google Merchant Center Google My Business Video Marketing Ad Exchanges B2b Marketing Strategy

Andy Travers Education Details

Frequently Asked Questions about Andy Travers

What company does Andy Travers work for?

Andy Travers works for Essencemediacom

What is Andy Travers's role at the current company?

Andy Travers's current role is Global B2B Product and Operations - mediafuturesgroup.

What is Andy Travers's email address?

Andy Travers's email address is an****@****eri.com

What is Andy Travers's direct phone number?

Andy Travers's direct phone number is +4479852*****

What schools did Andy Travers attend?

Andy Travers attended Bpp University, University Of The West Of England.

What are some of Andy Travers's interests?

Andy Travers has interest in Start Ups, Innovation, Football, Mobile, Clean Technology, Sake (@londonsake), Health Care, Gaming And Poker, Reading, Consumer Internet.

What skills is Andy Travers known for?

Andy Travers has skills like Digital Marketing, Seo, Ppc, Web Analytics, Digital Strategy, Online Marketing, Integrated Marketing, Digital Media, Google Analytics, Team Management, Social Media, Display Advertising.

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