As the Head of Membership at EscapeCollective.com, I play a pivotal role in enhancing the membership experience expanding our membership base and increasing retention rates.Membership Strategy: Development and execution of a comprehensive membership strategy to grow and retain members, ensuring a thriving community of enthusiasts.Engagement & Retention: Implementation of strategies to engage members, deliver personalised experiences, and increase member retention through loyalty… Show more As the Head of Membership at EscapeCollective.com, I play a pivotal role in enhancing the membership experience expanding our membership base and increasing retention rates.Membership Strategy: Development and execution of a comprehensive membership strategy to grow and retain members, ensuring a thriving community of enthusiasts.Engagement & Retention: Implementation of strategies to engage members, deliver personalised experiences, and increase member retention through loyalty programs, exclusive content, and targeted events.Recruitment & Onboarding: Driving efforts to attract and onboard new members, ensuring they are welcomed into the EC community with enthusiasm and warmth.Data Analysis: The utilisation of data-driven insights to assess member behaviour, track key performance indicators, and continuously improve the membership experience.Community Building: Fostering a sense of belonging and facilitation of interactions within EC's community, including forums, events, and member-driven initiatives. Show less

Passionate about pushing boundaries and reaching new heights, I founded Everesting in 2014 with the goal of inspiring and challenging athletes through the audacious target of climbing the equivalent height of Mt Everest 98,848m).Everesting is more than just a fitness brand; it's a movement that inspires individuals to scale new heights in their personal and professional lives. Our core offering is based on the concept of 'Everesting'—climbing the cumulative height of Mount Everest… Show more Passionate about pushing boundaries and reaching new heights, I founded Everesting in 2014 with the goal of inspiring and challenging athletes through the audacious target of climbing the equivalent height of Mt Everest 98,848m).Everesting is more than just a fitness brand; it's a movement that inspires individuals to scale new heights in their personal and professional lives. Our core offering is based on the concept of 'Everesting'—climbing the cumulative height of Mount Everest through various physical activities, whether it's running, cycling, skiing, or even virtual climbs. This unique global challenge has motivated thousands to step out of their comfort zones and accomplish extraordinary feats. Show less

Membership and Events Manager for Australia's largest cycling media outlet. Role responsibilities include the creation and management of VeloClub, CyclingTips paid membership program. Responsibilities within VeloClub include community management, foundation and growth of membership components, private events for members, and membership comms.Event management includes role as Event Director for the Giro della Donna, which in three years has grown to a multi-day event with upwards of… Show more Membership and Events Manager for Australia's largest cycling media outlet. Role responsibilities include the creation and management of VeloClub, CyclingTips paid membership program. Responsibilities within VeloClub include community management, foundation and growth of membership components, private events for members, and membership comms.Event management includes role as Event Director for the Giro della Donna, which in three years has grown to a multi-day event with upwards of 1,500 participants, and an NPS of 99.2%, as well as smaller single-day events, and layering at large tours (Tour Down Under, Jayco Herald Sun Tour). Show less

Business Development Manager for Australia's largest cycling media outlet. Role responsibilities include advertising sales and client relationship management, the development of new brand integration opportunities, merchandise sales and marketing, copywriting for external communication, event management, contribution to social media comms, and riding a bike in exotic locations with the specific intention of making our readers insanely jealous.

Consultant to large Melbourne-based custom athletic apparel manufacturer. Project responsibilities include creation of a marketing plan with a focus on segmentation, development of targeted product catalogues, building of a multi-platform social media strategy, copy writing for website migration, development of e-marketing strategy.

Responsible for providing all strategic and tactical marketing support for 8 Accor hotels and resorts in Victoria and Tasmania. An autonomous role requiring a high-level of prioritisation, change management during the merger of two large hotel companies with a focus on brand management during this period.• Brand Management including updating of all property-specific marketing collateral, sales material, website updates, social media platforms and rollout of standards to relevant staff.•… Show more Responsible for providing all strategic and tactical marketing support for 8 Accor hotels and resorts in Victoria and Tasmania. An autonomous role requiring a high-level of prioritisation, change management during the merger of two large hotel companies with a focus on brand management during this period.• Brand Management including updating of all property-specific marketing collateral, sales material, website updates, social media platforms and rollout of standards to relevant staff.• Responsibility for Assistant Marketing Manager who report to this role• Assistance with rebranding and de-badging of hotels within Victoria Show less

Responsible for providing all strategic and tactical marketing support for 11 Mirvac hotels and resorts in Victoria and Tasmania. This varied role requires a high degree of prioritisation, autonomy, and strong stakeholder relations across all reporting lines and a strict focus on achieving return on investment with a limited budget.• A strong focus on sponsorship and partnership marketing• Brand Management including responsibility for all marketing collateral across all properties… Show more Responsible for providing all strategic and tactical marketing support for 11 Mirvac hotels and resorts in Victoria and Tasmania. This varied role requires a high degree of prioritisation, autonomy, and strong stakeholder relations across all reporting lines and a strict focus on achieving return on investment with a limited budget.• A strong focus on sponsorship and partnership marketing• Brand Management including responsibility for all marketing collateral across all properties, on-line presence, production of all advertising material and in-house communications• Responsibility for Assistant Marketing Manager and Marketing Coordinator • Online and social media management across several business units and multiple platforms including social media management• Creation of local tactical campaigns with a strong focus on return on investment• Detailed customer analysis through use of guest data management tools to assist in devising local campaign briefs Show less

Responsible for providing all strategic and tactical marketing support for 8 IHG hotels in Victoria, South Australia, and Western Australia. In addition to strong stakeholder relationship management, this role included owner interaction, mentoring, running training programs, and the ability to engage in varied corporate responsibility project work.• Leveraged national brand campaigns within strict branding guidelines throughout VIC/SA/WA region properties• Secondment to National Brand… Show more Responsible for providing all strategic and tactical marketing support for 8 IHG hotels in Victoria, South Australia, and Western Australia. In addition to strong stakeholder relationship management, this role included owner interaction, mentoring, running training programs, and the ability to engage in varied corporate responsibility project work.• Leveraged national brand campaigns within strict branding guidelines throughout VIC/SA/WA region properties• Secondment to National Brand Marketing Manager position to cover extended leave• Responsibility for Marketing Coordinator / Marketing Assistant and external public relations consultant who report to this role• Victorian loyalty marketing manager including creation of loyalty marketing campaigns to increase customer loyalty program uptake• Rebranding of two hotels, opening of three hotels, refresh of two hotels in VIC/SA/WA, and secondment to Egypt to re-brand four resort hotels on the Red Sea all with a focus on building brand awareness, advising and implementing new brand guidelines (including training sessions), internal communications, supplier management Show less

Wide-ranging role as marketing 2IC to Area Director of Sales and Marketing for VIC/SA.• Support of national brand campaigns• Management and creation of targeted email blasts• Creation of local tactical campaigns with a focus on return on investment

Various hotel operational roles including:- Concierge- Duty Manager- Guest Services Agent- Restaurant & Bar Supervisor- Porter- Waiter