Relative to the volume of home sales activity, the number of real estate agents has increased significantly over the past several decades. According to the National Association of REALTORS, the national trade association of real estate agents (hereafter NAR), its membership increased steadily from 760,000 in 2000 to 1,359,000 in 2018 (NAR 2019a). At the end of 2020, the Association of Real Estate License Law Officials estimated over 3,000,000 active licenses in the US. By comparison, the sales of new and existing homes dropped significantly, but remained similar: 5.64 million sales in 2000 and 5.96 million units in 2018. The competition among agents for prospective sellers and buyers is much more intense today than it was two decades ago.Ignoring this trend can have devastating financial consequences to the future of your business as a real estate professional.Allow me to take a moment and explain how you can take advantage of these unique times to gain more market share and stand out from ALL the competition:We live in a world with remarkable technological innovations. In the real estate brokerage industry, the past decade has witnessed a proliferation of new business models. These range from instant-buying programs that make selling properties ‘as easy as clicking a button,’ to initiatives that streamline housing purchase with renovation and furniture upgrades, from virtual tours that enable housing purchase sight unseen, to machine learning algorithms that accurately predict buyer preferences, and from digital closing to blockchain technology that greatly simplifies title and asset transfer. The options available seem endless.However, the marketing has not caught up to the technology. Most brokers and agents are stuck in an outdated paradigm on how to grow their business. Our team has created unique systems around “easy to use” technology built specifically for the real estate industry that combines the core fundamentals of “high touch” prospecting with “high tech” digital marketing resources.We can help you if your business has a gap in the following areas:• Lead Generation• Conversion• Social Media• Getting Listings• Growing Your Team• Running Ads• Video• Database Management• Appointments• ReferralsReady for more details?If not, I still hope to add value to your professional network moving forward! Otherwise, send me a message and we can set up a time to see if a partnership opportunity can be a fit for you.