Andy Weissberg Email & Phone Number

Hackensack, Nj, Us

Ipswich, Massachusetts, United States

Leading and supporting the innovation, optimization, execution, positioning, delivery, discoverability, and growth of the EBSCOed, LER.me & CorrectionalEd digital footprints. Collaborating with leadership on the overall Go to Market commercialization strategy of the EBSCOed business line.

Glastonbury, Connecticut, United States

Providing strategic support on digital marketing projects and initiatives for customers and for the PIP leadership team.

United Kingdom

Led and achieved continuous performance improvement in the findability and discoverability of the Taylor & Francis Knowledge Corpus and digital brand experience for academic and commercial researchers and customers. Architected and lead commercialization of new artificial intelligence-powered and search-optimized content delivery strategy. Led research and development of new messaging and re-positioning of T&F’s products and services in support of new digital brand strategy and revenue acceleration goals; Implementing enterprise search engine optimization (SEO) strategies and digital customer experience (CX) optimizations which have doubled e-commerce books revenues over consecutive years since joining the Company.

United Kingdom

Milpitas, Ca

Lead and managed the planning, development and execution of all marketing communications initiatives and activities for the healthcare industry’s leading provider of safety risk management, quality profiling, quality measures reporting and performance analytics solutions. Created and deployed tools and campaigns that empowered sales and client services teams to meet and exceed revenue and retention goals. Provided subject matter expertise on regulatory issues and trends in value-based payments and provider reimbursement to Product Development and Executive Leadership Team.

Miami, Fl And Ridgewood, Nj

Founded the Company to pursue the launch and commercialization of the .HEALTH new generic top-level domain (gTLD) Registry in conjunction with Internet Corporation for Assigned Names and Numbers (ICANN) New gTLD Program. Raised venture capital and established partnerships with the world's leading telecommunications and back-end registry service provider. Secured endorsements and affirmations of policy support from leading global public health agencies and industry groups. Developed all registry policies, business models and domain name pricing strategies. Lead all marketing, branding, public relations and positioning efforts.DotHealth, LLC was founded to pursue the launch and commercialization of the .health new generic top level domain (gTLD) Registry in conjunction with Internet Corporation for Assigned Names and Numbers (ICANN) and its official new gTLD Program.http://get.health

Led P&L and digital transformation of Bowker's Identifier Services strategic business unit which includes the U.S. ISBN Agency and Digital Object Identifier (DOI) Agency. On behalf of Bowker, served as a member of the International ISBN Agency Board of Directors and on several additional ISO-Standards Information Services industry Boards.The digital transformation included the launch and ongoing development and commercialization of MyIdentifiers.com – a comprehensive content identification, title management, online/social network marketing and search engine optimization (SEO) platform for the book publishing industry. During my tenure, revenues grew year over year with improved EBIDTA performance, allowing for significant operating efficiencies through headcount re-assignment and elimination.

Montvale, Nj

Held P&L responsibility for online, interactive vertical market focuses in Life Sciences including continuing medical education (CME). Served as lead strategist and management supervisor for all digital media and interactive solutions development, online continuing medical education (CME/CE) and online marketing, advertising and sponsorship programs supporting 35 healthcare and science-focused media brands including Medical Economics, Pharmaceutical Executive, Managed Healthcare Executive, Drug Topics and Contemporary OB-GYN, as well as Advanstar’s CME business unit. Served as Senior sales and business development specialist for all e-media offerings; core responsibilities for growing and executing relationships with professional, DTC and managed markets communications agencies, as well as pharmaceutical and medical device manufacturers. Member of ACCME Educational Advisory Board with leadership responsibilities for technology and lifecycle management initiatives. Oversaw all operations and business development and industry relationship-building initiatives for Mediwire Network, Advanstar’s syndicated online professional network of over 130 web sites and portals serving healthcare professionals. Assisted corporate development team with mergers and acquisition analysis in life sciences verticals, including strategic business and technology integration reviews, valuation and growth opportunity ideation and assessment. Developed, manage and execute agreements and contracts with third-party vendors and suppliers. Served as Healthcare Group’s team lead for administering responses to pharmaceutical manufacturer requests for information (RFI) and requests for proposals (RFP).

New Jersey, United States

• Agency’s most senior life sciences marketing and business development strategist with cross-functional responsibilities in sales and marketing strategy planning, branding, advertising, public relations, investor relations, application development, media planning and campaign management. • Oversaw and supported the execution of client product/service brand development, launches, positioning campaigns and customer origination programs.• Managed and supported pharmaceutical, high-tech, managed care-related and e-health accounts, including all phases of writing, creative and technical web site development. Wrote press releases, case studies and by-lined articles, and supported concept development and production of print and banner advertising and online marketing campaigns.• Developed concept and launched Healthcare Fantasy Sports League and Fantasy Sports Marketing service lines.• Project lead on all client multimedia and e-commerce initiatives, including Web portal and Web site development, customized CD-ROM and multimedia e-learning and sales support applications.

Bachelor Of Arts - Ba, Communication And Media Studies

Bs Communications, Communications And Organizational Studies