Charles Andrew Whatley

Charles Andrew Whatley Email and Phone Number

Consultant-Partnerships and Business Development @ Trinity Audio
El Paso, TX, US
Charles Andrew Whatley's Location
El Paso, Texas, United States, United States
Charles Andrew Whatley's Contact Details
About Charles Andrew Whatley

Spearheading Instreamatic's global business development, my focus lies in fortifying partnerships and harnessing our AI to elevate ad optimization and performance. We leverage advanced video and audio ad personalization and unlimited A/B testing to maximize relevance, conversion, and ROAS.AI-generated audio ads drive 10%+ higher performanceResearch by Instreamatic and dentsu demonstrated that AI-generated audio ads improved key brand metrics in a campaign promoting a line of laptops for a major electronics brand. Generic ads increased brand favorability by 9 percentage points. Personalized ads took it a step further, increasing brand favorability by 22 percentage points.

Charles Andrew Whatley's Current Company Details
Trinity Audio

Trinity Audio

View
Consultant-Partnerships and Business Development
El Paso, TX, US
Website:
trinityaudio.ai
Employees:
16
Charles Andrew Whatley Work Experience Details
  • Trinity Audio
    Consultant-Partnerships And Business Development
    Trinity Audio
    El Paso, Tx, Us
  • Instreamatic
    Svp, Global Business Development & Partnerships
    Instreamatic Oct 2017 - Present
    Palo Alto, California, Us
    Working with Publishers and Advertisers in utilizing the Instreamatic voice-actived AI-powered platform.
  • Evolve7 Digital Media, Llc
    Partner
    Evolve7 Digital Media, Llc Dec 2016 - Present
    Evolve7 Digital Media, LLC is an El Paso based digital and social media marketing agency. Simply put, we amplify word-of-mouth marketing for small and medium sized businesses.
  • Mediabridge One, Llc
    President
    Mediabridge One, Llc Jan 2009 - Present
    Providing traditional media publishers (TV, Radio, Print) and local business with expertise on leveraging current digital media technology and strategies to increase revenue and market share. Currently consulting Norte Digital, Periodico-Norte, Tu Vision Canal and other media companies.
  • Gen One Media Group/Smarter Lifestyle Network
    Sales Consultant
    Gen One Media Group/Smarter Lifestyle Network Jan 2017 - 2018
    Developing new national advertising and marketing partners for on-site video network in doctor, dental and spas waiting areas. The network includes both traditional video monitor based content delivery as well as interactive content via tablets.
  • Nexstar Broadcasting Group, Inc.
    Director Of Sales
    Nexstar Broadcasting Group, Inc. Aug 2015 - Nov 2016
    Irving, Tx, Us
    My responsibilities include overall revenue management for our NBC television affiliate, Estrella TV and digital assets including El Paso Proud.com
  • Triton Digital
    Senior Publisher Development Manager
    Triton Digital Jul 2013 - Jul 2015
    New York, New York, Us
    My role is working with publishers across television, print, radio and pure plays to leverage Triton Digital's extensive product and service toolset. Triton Digital is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.
  • Solidify Ventures
    Consultant
    Solidify Ventures Feb 2013 - Jun 2015
    Worked with a variety of tech start-ups in business development, advertising sales and product development.
  • Mediabridge One
    President
    Mediabridge One Mar 2009 - Jul 2013
    MediaBridge One is a digital media and business development and training consultancy providing broadcasters, publishers, faith-based organizations and technology companies with leading edge strategies and services in new ad revenue models, content distribution, audience engagement, social media integration, sales training and business development. My client base has included IXR Consulting where I served as SVP, Business Development, Zympi Inc. where I served as VP Sales & Marketing, M Street Publications-Inside Radio and others.
  • Mediaspan Online Services
    Vice President Of Sales & Marketing
    Mediaspan Online Services Jun 2010 - May 2012
    My role at MediaSpan Group-Digital Services includes the development and management of national and global sales strategies in a rapidly growing, changing and developing environment. Responsibilities include achievement of company revenue goals, develop and report sales volume, customer acquisition, maintain and manage cost of sales and product profitability and accurately forecast annual, quarterly and monthly revenue streams. I also work closely with Product Management to quickly develop sales objectives, pricing strategies and campaigns for on-going markets and newly identified verticals and market opportunities. Additionally, I am member of the company’s senior executive team and communicate sales strategies to both internal stakeholders as well as external customers.
  • American Media Services Interactive, Llc
    President
    American Media Services Interactive, Llc Apr 2008 - May 2009
    AMSI was a start-up division of American Media Services, LLC. American Media Services was a leading radio brokerage and developmental spectrum engineering firm with clients nationwide. The company provided the broadcast industry with strategic engineering services resulting in significantly enhancing station valuations through spectrum analysis and engineering. AMSI was created to establish an online audio streaming operation known as "theradio.com". Under my leadership, the company established new vertical markets including an IP delivered audio service to the retail marketplace and other niche uses of the company's technology and assets.
  • Kiptronic
    Vice President
    Kiptronic Dec 2006 - Apr 2008
    Kiptronic was a start-up media technology company connecting media publishers (video & audio) with advertisers. The platform offered advertisers a variety of targeted channels by demographic, psychographic or genre. Patent pending technology empowered advertisers to dynamically place advertising into online downloadable media at the point of download.Kiptronic ultimately "morphed" into a robust mobile online video platform and was acquired by Limelight Inc.
  • Jones Media America
    Consultant
    Jones Media America Jun 2006 - May 2007
    My role at JMA was focused on developing a digital media strategy and assisting the traditional network radio sellers in responding to RFP's that required digital media extensions.
  • Q2 Media Group
    President
    Q2 Media Group Jan 2001 - Jan 2007
    Us
    I lead a creative group of media leverage specialists working on a variety of projects including online and web development, television and radio production and marketing consultation.
  • Douglas Broadcasting
    General Manager, Sales Director
    Douglas Broadcasting 1996 - 2000
    Managed various Douglas Broadcasting stations in Los Angeles, San Francisco and Washington D.C.
  • Horizon Productions
    President
    Horizon Productions Feb 1994 - Jun 1996
    Horizon Productions provided creative video production services including television commercials, industrial video and television content. Studios were located in Santa Barbara and Santa Monica, CA.
  • Great Electric Communications, Inc.
    Partner
    Great Electric Communications, Inc. 1983 - 1994
    Owned and operated radio stations in Santa Barbara, San Luis Obispo, Santa Maria and Brownsville-McAllen, TX
  • Henson Broadcasting, Inc./Kloz El Paso
    General Sales Manager
    Henson Broadcasting, Inc./Kloz El Paso Feb 1979 - Oct 1981
    Responsible for all revenue for two station combination under management of Lee Masters and Michael Reichert
  • Taber Broadcasting
    Disc Jockey
    Taber Broadcasting 1973 - 1974
    Daily On-Air Radio Show

Charles Andrew Whatley Skills

Digital Media Sales Online Advertising Software Sales Sales Management Business Development Radio Station Management Technology Sales Hyper Local Platform Sales Creative Services Online Video Publisher Sales Sales Trainer Presentation Development Collateral Material Development Video Production Advertising Sales Mobile Advertising Advertising Seo Mobile Negotiation Digital Media Radio Creative Development Broadcast Publishing Social Media Marketing Strategic Partnerships Digital Marketing Online Marketing Social Networking Mobile Marketing New Media Integrated Marketing Digital Strategy Sales Radio Broadcasting Mobile Devices Web Video Microsoft Publisher Creative Direction Entertainment Marketing Strategy Saas Marketing Product Management Start Ups Selling Video Television

Charles Andrew Whatley Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Mass Communications
  • The University Of Texas At El Paso
    The University Of Texas At El Paso
    Mass Communications

Frequently Asked Questions about Charles Andrew Whatley

What company does Charles Andrew Whatley work for?

Charles Andrew Whatley works for Trinity Audio

What is Charles Andrew Whatley's role at the current company?

Charles Andrew Whatley's current role is Consultant-Partnerships and Business Development.

What is Charles Andrew Whatley's email address?

Charles Andrew Whatley's email address is an****@****mac.com

What is Charles Andrew Whatley's direct phone number?

Charles Andrew Whatley's direct phone number is +141530*****

What schools did Charles Andrew Whatley attend?

Charles Andrew Whatley attended The University Of Texas At Austin, The University Of Texas At El Paso.

What are some of Charles Andrew Whatley's interests?

Charles Andrew Whatley has interest in Children, Economic Empowerment, Technology, Civil Rights And Social Action, Education, Environment, Travel And Wine, Science And Technology, Arts And Culture.

What skills is Charles Andrew Whatley known for?

Charles Andrew Whatley has skills like Digital Media Sales, Online Advertising, Software Sales, Sales Management, Business Development, Radio Station Management, Technology Sales, Hyper Local Platform Sales, Creative Services, Online Video, Publisher Sales, Sales Trainer.

Who are Charles Andrew Whatley's colleagues?

Charles Andrew Whatley's colleagues are Nazar Ptashynskyi, Olesia Droniyk.

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