Andy Whitlock Email & Phone Number

London

We help companies to appeal to, speak to, and interact with actual people.

We’re a start-up, so I’ve done lots of different things since joining two years ago:Brand- Co-led the renaming and rebranding of the company from Lost My Name to Wonderbly- Developed and articulated the company’s brand purpose and toolkit to guide its implementation- Developed and wrote our first tone of voice guidelines - Wrote articles and blog posts for the company, the words of which are regularly used in press articlesOperations- Member of the Wonderbly leadership team- Developed our first cross-team Go To Market planning process- Developed our first multi-product launch comms and production roadmap- Developed a messaging strategy for new product releasesContent marketing- Built our editorial marketing team and offering- Directed editorial content strategy & creative, peaking at 20m impressions per month (on limited budget)- Developed and wrote a parenting cartoon, the most popular of which reached ~5m people with no spend- Led the creation of a physical newspaper written by kids which achieved a CPA of £4.13 (beating all of our DR ads) Marcomms- Co-directed the launch comms for all of our book launches in 2017- Directed the launch comms for My Golden Ticket, our fastest selling book to date- Co-directed and wrote the scripts for our Christmas TV ad and MGT ad- Wrote all the copy for our new website, incorporating user-testing for effectiveness Product- Creative Director on Blinkies, a BAFTA-nominated app that we created in less than two weeks- Consulted on our book design (cover and content) to maximise the marketing potential of the assets- Participated in workshops to develop several of our titles

I sit on the management team at Made by Many, leading strategy across multiple projects and managing other strategists and product managers.Made by Many specialises in venture design. We help big companies to innovate faster and more successfully. I help steer the vision for the company, bring in new business and ensure our methodology is applied in the right way to fit specific business challenges and client needs.I believe in principles above process. That continuous feedback loops beat long bets. That businesses which continue to pretend they can predict the future will fail. And that rapid prototyping (of biz models, products) is the best way to enable brave thinking with minimal risk.

London

Devised, helped secure funding and guided product development for Spotify’s first ever fundraising app. http://www.wired.co.uk/news/archive/2014-03/21/guilty-pledgers

Headed up strategy and planning across the business.

London, United Kingdom

Freelance consulting

London, United Kingdom

Freelance consulting

The Fish Can Sing helped brands to achieve relevance and presence by contributing directly to culture. We earned column inches by doing things that journalists were compelled to cover, not paid to. I oversaw all projects from a strategic and creative point of view.

London, United Kingdom

Worked in a small team devising advertising, design, animation and online solutions.