Founded marketing team for Series A graph database tech startup across NA, EMEA, and AIPAC.Strategy and execution moving brand to solution-based positioning including collateral, enablement, and content.Built global sales pipeline with partner, field, and digital marketing.Coordinated migration from Salesforce to Hubspot.

Transformed paid digital marketing function with multi-channel multi-variate testing to targeted accounts and increased CTR 270% with $9M won and $44M influenced opportunities with a 74% lead/MQL rate over 6 quarters.Authored and produced over 20 ebooks, guides, and reports across the funnel that generated hundreds of qualified leads per quarter in paid digital, paid social, and email channels.Managed several direct reports, an external PR team, web agency, webhost, and other vendors.Executed product launches, go-to-market strategy, collateral, product marketing, and customer advisory board taking a brand new platform from zero to fifty Global 2000 customers in 5 years.Wrangled web properties, blog, social channels, and an award-winning explainer video series.

Coordinated product launch of web app including sales collateral and enablement, product training, go-to-market strategy, competitive profiles, pipeline analysis, and customer training.Designed and authored positioning, site content, and collateral for lead gen campaigns, assets, and call scripts.Liaison between product teams, sales teams, and marketing organization across all product lines.Designed lead gen campaigns (vertical, solution, trial) including content marketing assets (ebooks, whitepapers, and blog posts) and call scripts for sales dev team.Authored site content and collateral for solution and vertical oriented marketing campaigns and positioning.

Delivered $10M in revenue and influenced 1/3 of all closed global business in six months through comprehensive digital marketing strategies across multiple channels including email, display, pay-per-click, social media, webinar, blog and PR for direct response, lead generation and brand awareness.Grew lead database by 20k in six months through lead gen programs and content marketing with over 358k communications sent across all regions in multiple languages.Design and delivery of content marketing webinar series with an average 400+ registrations.Support product launches through alpha release, beta testing, pre-launch, product launch delivery and post-launch activities, communications and measurements.Hire and train sales development team for pre-qualification and prospecting to deliver high-touch, personalized outreach to every lead across all regions.Integration of Marketo and Salesforce across global sales and marketing teams and train staff on delivery, execution and metrics.

Lead generation of 10x pipeline with content marketing strategy using online display and pay-per-click. Landing page optimization, marketing automation, and nurture campaigns. Integration with Marketo and Salesforce.Created, distributed, and customized collateral/content for outbound marketing including email newsletter, blog, social media, video demos, webinars, sales presentations, datasheets, and case studies.Executed PR/marcom strategy aligned to corporate objectives, coordinating with PR agency.Brand monitoring and quick response across press and social media, routing inquiries to internal teams as needed.Web producer and editorial vision for site, newsletter, blog, and social channels. Metrics using Google Analytics.

Go-to-market, messaging, competitive analysis, and positioning for new feature releases, product launches, and partner integrations. Coordinating with product, sales, support, and biz dev teams.Authored and customized sales collateral for sales team and support/success team including site copy, training, customer communications, slide decks, product sheets, implementation guides, and success stories.Executed marcom/PR strategy working with PR agency, executives, and stakeholders including product news,analyst briefings, and funding announcements.Implemented lead generation campaign using display and paid placement. Integration with Marketo andSalesforce.Producer for site, blog, and social media presence. Metrics using Google Analytics and related tools.

Product manager for Blogs.com portal. Concept, launch and integration with advertising campaigns.Marketing manager for TypePad brand using social and traditional channels. Designed/delivered product training.

Project managed elearning systems deployment for United Airlines.

Led seminars to educate clients across the globe on emerging social media marketing technologies and trends.

Managed delivery and support for online learning. Authored use cases and documentation. Authored over 125 use cases for J2EE-based learning platform productFacilitated online client discussion forums Managed enrollment, delivery and support for monthly administration of web-based learning programs using Waterfall Methodology approachManaged team of developers for Zope-based knowledge management system using Spiral Methodology Conducted on-site training and testing for knowledge management productsAuthored end-user and technical software documentation Administered software systems to support distributed internal work teamsCoordinated issue resolution and communications among staff, contractors and vendorsTracked budgets and timelines for internal projects and external engagements

Design and delivery of support call center for five Web-based learning vendorsConducted weekly distance learning sessions for employees on development opportunitiesAdministrator for Docent Learning Management System serving over 20,000 employees including roll-outs of management, HIPAA, Sarbanes-Oxley and corporate diversity coursewareCoordinated roll-out of ‘360-style’ manager development program for 500+ managers