- Lead end-to-end execution of global paid social and paid search campaigns, encompassing media planning, budgeting, creation, analysis, and optimization, with a focus on robust reporting and strategic adjustments for optimal performance.- Implement detailed UTM parameters, pixels, and Google Tag Manager tags to segment data and track behavior throughout the user journey.- Use GA4, Google Ads, and Meta Ads data to perform in-depth analysis on audience segments and campaign creative to uncover areas of opportunity and inform future strategic decisions.- Produce regular digital ads reports in Google Sheets and Looker, with data from GA4, Meta Ads, and Google Ads.- Generate research reports and audits on emerging technologies, trends, and localization to inform strategic decisions.

At La Palme, our commitment to quality is evident in every piece we create. We partner directly with manufacturers to produce our products through a custom cut-and-sew process. We then meticulously test and refine each item, ensuring it meets our high standards before it's released. We don't just create products; we craft them to enhance the unique contours of each individual. Our designs are carefully perfected to embody the essence of quality and craftsmanship.

- Formulated and executed a comprehensive growth marketing strategy encompassing the development and management of digital advertising campaigns across platforms such as LinkedIn, Google Search, and YouTube.- Collaborated closely with the Head of Marketing to orchestrate and implement integrated marketing campaigns, ensuring alignment with overall business objectives.- Assumed responsibility of reporting processes related to digital campaigns, social media channels, and email initiatives, utilizing analytical tools such as Looker, HubSpot, and in-platform sources.- Spearheaded all facets of email marketing initiatives, including meticulous planning, flawless execution, and insightful reporting of campaigns through the HubSpot platform.- Implemented systematic A/B testing and continuous optimization practices for monthly newsletters and various additional marketing campaigns, refining strategies for optimal performance and engagement.

- Strategically planned, orchestrated, and managed digital campaigns with a cumulative budget exceeding $3M+, spanning Meta, Google Ads, LinkedIn, X, Pinterest, Snapchat, TikTok, and various programmatic platforms throughout my tenure.- Led and mentored a team of production associates, ensuring seamless execution of all digital production requirements, including advertisements, email campaigns, social media initiatives, and comprehensive reporting.- Established a prominent presence as an internal and external authority in production methodologies, audience targeting, data collection, and the nuanced analysis of diverse digital marketing channels.- Conducted thorough audits of social and website data for clients, employing tools such as Google Analytics, HotJar, and Sprout Social, showcasing an adept understanding of data analytics and a commitment to delivering valuable insights.- Pioneered the development and optimization of digital production and advertising processes, playing a key role in training internal team members on industry best practices, encompassing targeting, tracking, and reporting standards.- Engineered, maintained, and analyzed automated reports, reporting decks, and dashboards employing advanced tools such as Supermetrics, Google Sheets, and Google Analytics, demonstrating a proficiency in data-driven decision-making and strategic insights.

- Formulated strategic digital marketing plans for diverse clientele, including global corporations and national enterprises.- Designed eye-catching content for hiring campaigns using Adobe Illustrator, enhancing brand visibility for national and global companies.- Conducted demographic research and data analysis to support precise digital strategies for high-profile clients and development corporations.- Provided essential support to Account Managers, contributing to successful client engagements.- Demonstrated effective leadership, collaborating with peers to ensure a shared understanding of digital strategies and processes.- Managed day-to-day client relationships, ensuring seamless communication and satisfaction.

- Fulfilled integrated sponsorship programs including signage, digital,hospitality, and activation at Ascend Amphitheater- Supported event sponsorship strategy, including coordination of resources- Produced post-event recaps to communicate success to clients