Andy Yorkin, Mba Email & Phone Number

Salt Lake City, Utah, Us

Marketing and business consultation for mid-to-large size companies with a specialty in outdoor products, healthcare & nutraceuticals. We partner and collaborate with companies looking to elevate their brand, enhance performance marketing programs (digital and traditional media), and expand communication efforts.

Salt Lake City, Ut, Us

Served as agency lead providing strategic oversight and marketing planning for clients. Developed brand strategy, performance marketing programs, and creative assets for clients based on strategic platform and targeted to unique audiences. Directed program improvement and optimization based on ongoing data analysis.Lead new business effort through relationship building and networking, proposal development, and contact nurturing.

Salt Lake City, Ut, Us

A full-service advertising agency serving clients in the natural products and healthy living industries. In his role, Andrew led the charge in revamping internal processes as well as refocusing the agency toward contemporary marketing techniques. • Oversee day-to-day operations of the agency. Manage internal teams, including creative, public relations, media (traditional, digital and social), and account service to maximize profitability while exceeding client expectations through the delivery of exceptional marketing programs. • Develop strategic branding and marketing communications for clients in the natural products and healthy lifestyle categories.• New client acquisition through relationship-building, needs analysis, proposal development, and communication follow-through.• Master continuous job-flow improvement resulting in increased profitability from efficient work-throughput and improved expense tracking across all resources.

Salt Lake City, Ut, Us

A leading manufacturer of backpacks for all occasions with a focus on quality, functionality, and the perfect fit. With the Black Diamond Equipment merger, a need for more sophisticated marketing was quickly discovered. Andy established data-driven marketing programs along with an enhanced brand voice that delivered differentiated and compelling messages.• Differentiated Gregory by establishing competitive advantages through development of master brand strategy for all global marketing efforts. • Created and managed annual marketing plan for all North American communications with oversight and direction on European and Asian marketing efforts.• Directed agency relationships, including creative, public relations, and media partners with strict adherence to strategic vision for maximum brand exposure and ROI.• Lead internal marketing team to ensure production of best-in-class marketing materials.• Partnered with Product Development Team in identifying consumer trends, product branding and development of compelling category-specific marketing support.• Partnered with all Global Sales Teams in creation of brand-specific sell-in support.• Presented marketing initiatives and performance results to Board of Directors, international partners, and Gregory sales teams.• Launched ecommerce platform and direct-to-consumer effort, successfully increasing market share.

New York, New York, Us

Full-service advertising agency offering strategy, brand development, media planning and buying, and public relations for diverse clients from Subway Restaurants to IASIS Healthcare to PretzelTime Franchises. As the agency continued to grow, so did the challenge of expanding the account service team with qualified individuals. Andrew took on the role of mentoring the account management team to empower them with the skillset to grow into more senior roles. • Developed strategic-marketing campaigns including oversight of planning, creative development, media, public relations, production, and campaign-performance evaluation.• Lead 30-member Subway team with oversight of individual market planning and unique campaign creation with total budgets exceeding $30 million.• Led expansion of Ragnar Relay Series with growth from four core races to over 25 races with an international footprint and evolution from road to trail running.• Secured new business with IASIS Healthcare and Extra Space Storage (among others), which resulted in the contribution of over $5 million to the agency’s annual revenue. • Managed, trained, and mentored account service staff.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services