Andy Yuen Email & Phone Number

New Territories, Hong Kong

New Territories, Hong Kong

Hong Kong Airlines Training Academy Tower

Internal transfer to mother company

Hong Kong Sar

Talent Acquisition and Team Building:Proactively identify staffing needs and outline the required positions to sustain business growth.Lead the recruitment process, including sourcing, interviewing, and hiring for key roles such as SEO Specialist, Community Manager, Customer Service Specialist, Designer, and E-commerce Specialist.Project Management and Execution:Oversee project timelines and milestones, assigning tasks to appropriate team members.Ensure that project plans are executed efficiently, meeting all objectives and deadlines.Website Enhancement:Collaborate closely with web developers to ensure our website is optimized for user experience, SEO, and conversion.Manage ongoing website development, ensuring that the platform remains cutting-edge, user-friendly, and reflective of our brand's quality.Strategic Communication:Engage in regular communication with the Project Owner to discuss and align on business development strategies.Provide insightful feedback and innovative ideas to drive the brand forward.Business Opportunity Exploration:Research and identify new business opportunities that align with Gli Gli's mission and growth objectives.Implement strategies to capitalise on these opportunities, driving expansion and profitability.

Hong Kong Airlines Training Academy Tower

As a Project Manager of eCommerce, at SATS HK, a joint venture between Hong Kong Airlines Ltd and SATS Ltd, I report directly to Hong Kong Airlines' IT and Commercial departments.My top priority is revamping and restructuring the new Hong Kong Airlines collection E-Mall by adapting the SaaS e-commerce platform. I organize roles and responsibilities, define project scope, and develop plans that align with the entity’s strategic and operational plans. In my position, I also oversee and manage all aspects of the HKA Collection E-Shop, from UI/UX to technology infrastructure and systems related to e-commerce operations. My responsibilities include communicating, planning, implementing, and maintaining robust e-commerce platforms to ensure seamless online transactions and drive the growth and success of our online sales channels.My team focuses on e-commerce Strategy, Platform Management, Website Development and Maintenance, customer success, and Online Merchandising.

Hong Kong Sar

I collaborate cross-functionally to drive growth and enhance user experience.Oversee troubleshooting issues and evaluate project management.1) Plan and implement cross-brand marketing campaigns, leveraging Ruby scripting.2) Oversee operations of 13 web stores, troubleshoot issues, and perform front-end fixes (HTML, CSS, JavaScript). Work closely with web developers.3) Manage deliverables including landing page creation, campaign execution and Google platform service.4) Utilize Github for website theme version control and website maintenance.5) Handling CRM systems and Email marketing.6) Test and integrate applications.7) Liaise with IT vendors for support and negotiate with third parties for task completion.8) Coordinate with diverse teams and international colleagues for issue resolution.9) Arranged project meetings and ensured timely follow-up on action items.10) Collaborate with affiliates to boost sales and brand visibility.[Performance Assessment: A Retrospective Review of Impact]1) Business Expansion: Established 4 additional web stores in 10 new markets, collaborating with multiple departments (Web development, Design, Content Writing, Sales, Marketing, Finance, Shipment & Inventory) to ensure a successful launch and daily operation.2) Sales Improvement: Achieved a notable uplift in daily sales in 9 regions, increasing from a total average of US$ 8k-9k to US$ 17k-20k.3) Website UI/UX Enhancement: Improved webpage speed, raising the average score from 18 to 50.4) E-commerce Store Performance Enhancement (Average over a 6-month period): 4.1) Average session duration rose by 50% 4.2) Conversion rate soared by 150% 4.3) Bounce rate reduced from 75% to 62%5) Developed and launched a four-part Customer Email Journey via the Braze platform. The first stage, applied to four stores, generated an additional US$ 80,000 within three weeks.

Hong Kong Island

1) ERP Implementation: Responsible for successfully implementing the latest ERP system for the company in collaboration with a third-party vendor, Odoo. I have been involved in the entire implementation process, taking it from its initial stages to completion.Vendor Collaboration: As the primary point of contact with Odoo and an agency, effectively coordinating and managing the implementation process.ERP System Implementation: Starting from scratch and guiding it to its final stages. This has involved actively participating in various stages, including system setup, configuration, and customization.Testing and Quality Assurance: Conducted thorough testing processes to ensure the functionality, reliability, and performance of the ERP system. This has involved creating test scenarios, executing tests, and documenting discrepancies and working closely with Odoo to resolve them.2) Coordinated with a third-party company to set up a new attendance system for the company, and implemented all current staff's information (Salary, Position, Work hours, and attendance) to the HR management system, did test runs and adjustments, made sure of a smooth operation.3) Drived the company to successfully apply for government funding programs (BUD fund & TVP).4) Acquired "Introduction to Printing Certificate" issued by APTEC 印刷科技研究中心(A 18-hour face-to-face program). Understand the practical knowledge of the Printing industry and comprehend the company's needs (business and production technology). Communicate more precisely and effectively with the vendors and build a suitable and valuable ERP system together.5) Able to bring the latest industrial trend and learning materials back to the company from the course to update our co-workers and bosses.6) Assist in some ad hoc printing projects (Procurement and project progress follow-up) and quality check.

Hong Kong Sar

Contributed to Google's AI-based projects by creating high-quality visual, audio, and textual data sets based on specific project requirements. Assisted in training diverse AI models to address multiple use cases across various projects. Also participated in quality assurance processes to ensure model training aligned with business objectives and maintained accuracy.

Hong Kong Science Park (Hkstp)

1) Video Data Preparation & Annotation Project- Working with a friendly company to train their AI fitness app.- Preparing & filming video data and performing annotation by its pose and corresponding sub-classification.- Validating the accuracy of the AI model using actual human poses after the system was trained with the training data.- Performance improvement was achieved through a cycle of training and validation.2) Develop a Shopify web store for Henry Schein Hong Kong, Henry Schein is a Fortune 500 company.- Building a bilingual web store allowing dental, medical, and retail customers to place orders on 1,500 products (phase 1, ultimately 15,000) using Multiple payment gateways.- Preparing and revising product data for the web store.- Working closely with different departments ofHenry Schein Hong Kong - contents update and business cooperation for the web store.3) Data Processing Project by NLP- Extract information from a dataset of 60M judgment documents using textual analysis, NLP, and machine learning techniques.- The dataset includes 17 types of judgment documents from different courts in China.- The goal is to extract 61 target information pieces from the unstructured simplified Chinese text documents.4) Build an Alternative Credit System for restaurants [Early stage]- Gather suitable data for testing, identify and define different categories and sub-categories - Work closely with the business team and tech team to design a new data schema for data migration- Gather business requirements and communicate with the business team and software engineer team- Designing and consolidating the dashboard for data visualization- Analysts and define significant matrix for the use of business intelligence

Prince Of Wales Hospital

Taichung City, Taiwan

Hong Kong Island

Focusing on Savings, Investment and Insurance products.My clients mainly from China and Hong Kong