Andy White Email & Phone Number

Melbourne, Victoria, Australia

• Strategic vision - Digital technology ecosystem, ensuring the platforms & tools that deliver our digital experiences are fit for purpose now and can support our ambitions for scale into the future• Digital asset Management - Public Website and Member Portal ensuring they are compliant and optimised to maximise member and enterprise outcomes• Performance measurement - public website and member portal performance and effectiveness and develop programs to optimise performance against… Show more • Strategic vision - Digital technology ecosystem, ensuring the platforms & tools that deliver our digital experiences are fit for purpose now and can support our ambitions for scale into the future• Digital asset Management - Public Website and Member Portal ensuring they are compliant and optimised to maximise member and enterprise outcomes• Performance measurement - public website and member portal performance and effectiveness and develop programs to optimise performance against target user engagement metrics• CMS Capability - including strategic planning and implementation of SEO and landing page optimisation• Drive traffic growth - Implement on-site SEO best practices• CRO initiatives - Improve conversion rate of key goals through iterative testing• Build and use detailed dashboards and reporting to draw insights and inform decision making• Deliver market leading customer experience initiatives to drive acquisition, retention-based growth, customer advocacy and reduced lapse. • Member Acquisition - Support membership growth strategies through execution of multi-channel campaigns• Stakeholder Relationships - liaise with a variety of key stakeholders across Defence Health e.g. technical teams, product, marketing, and analytics, and external partners Show less

Melbourne, Australia

Central owner of the Firm’s website and related digitals assets and tools. Developing and continually identifying opportunities to improve technology in line with the business’s IT, Marketing and Client Experience strategic road map. Centrally leading the SEO, UX and UI whilst collaborating with other team members to deliver acquisition and content focused marketing initiatives involving the website. In addition• Supporting the design, development and maintenance of the Firm’s… Show more Central owner of the Firm’s website and related digitals assets and tools. Developing and continually identifying opportunities to improve technology in line with the business’s IT, Marketing and Client Experience strategic road map. Centrally leading the SEO, UX and UI whilst collaborating with other team members to deliver acquisition and content focused marketing initiatives involving the website. In addition• Supporting the design, development and maintenance of the Firm’s marketing cloud product suite and related technology• Significant contribution to the short and long term planned enhancement projects involving AI integration on digital assets • Develop, contribute and support the maintenance of other online tools Show less

Melbourne, Australia

During my time with Revium, I've had the opportunity to be involved in significant projects either as a leader, consultant or specialist. As a technically proficient strategist I'm often brought into various projects to provide direction for major clients informing their digital road map and strategic direction. - Digital Strategy- UX Solution Design - On-page Marketing Strategy- eCommmerce ConsultingProfessional Development:- Kentico Marketing specialisation… Show more During my time with Revium, I've had the opportunity to be involved in significant projects either as a leader, consultant or specialist. As a technically proficient strategist I'm often brought into various projects to provide direction for major clients informing their digital road map and strategic direction. - Digital Strategy- UX Solution Design - On-page Marketing Strategy- eCommmerce ConsultingProfessional Development:- Kentico Marketing specialisation using the EMS platform - Google Analytics Authorised Individual certificationI've worked with high profile clients to deliver successful Digital Strategies, including:- Swisse Wellness - eCommerce and On-page Digital Marketing- ANZCA Australian College of Anaesthetists - UX Design - LIV Law Institute of Victoria - UX Design and Digital Marketing - Cambridge Clothing Company - eCommerce, Digital Marketing and Social - Airsack - Shopify eCommerceOther responsibilities include digital solution consultancy, Project and Account Management across many clients and industries. Show less

Melbrourne

For a period of three months, I was seconded to The College in a consultancy position. During this period I was engaged to provide expertise to assist in the solution design and migration of their current email marketing architecture to a new platform. This Included:- Designing a new Newsletter publishing workflow- Developing custom rules to apply dynamic segmentation - Advising on-site advertising solution requirements - Contact Management and segmentation hierarchy The… Show more For a period of three months, I was seconded to The College in a consultancy position. During this period I was engaged to provide expertise to assist in the solution design and migration of their current email marketing architecture to a new platform. This Included:- Designing a new Newsletter publishing workflow- Developing custom rules to apply dynamic segmentation - Advising on-site advertising solution requirements - Contact Management and segmentation hierarchy The work formed part of a major digital technology project and involved liaising with various internal stakeholders including training staff, change managers, BAs and Project leads to ensure the migration to the new system was implemented adhering best practise. Show less

Melbourne, Australia

Major Account Management, including responsibility for planning and delivering digital advertising campaigns, managing the production of digital assets and creative workflow.

Melbourne, Australia

Responsibility for sales management of major online assets Everguide.com.au and lifelounge.com.au as well as UMR (Urban Market Research) product. Partnership Management of major sponsors MasterCard, Schweppes, C.U.B. and Nissan Micra. general marketing, campaign delivery, insights and analytics.

Melbourne, Australia

Key account sales support and account management across major media agencies such as MediaCom, Mindshare and Zenith Optimedia

Fitzroy, Melbourne

Sold Search Marketing solutions such as managed paid search campaigns and SEO to small and medium sized businesses

Melbourne

Represented high-end hi-fi brands in the consumer electronics and specialty hi-fi market for a wholesale supplier. Brands included Bowers and Wilkins, Monster Cable, Harman Kardon

Knox City And Chadstone

Floor manager of the audio visual department and responsible for managing a sales team and purchasing stock as well as managing my own sales targets and KPI's

Advanced Diploma, Audio Visual Technology

Multimedia Design