- Collaborating with the localization team to develop a comprehensive glossary for consistent terminology.- Reviewing translations to ensure alignment with proper music pedagogy and instructional accuracy.- Conducting in-context reviews of exercises, identifying and resolving adaptation issues.- Creating a detailed localization playbook to streamline future processes for the music app.

- Led brand messaging and positioning strategies, ensuring alignment with target audience preferences.- Developed and implemented comprehensive marketing strategies, integrating PPC, ASO, SEO, and multi-channel paid ads to maximize impact and reach.- Prioritized product-market fit by conducting thorough user experience research, driving seamless user interactions and product adoption.- Managed influencer and creator partnerships to enhance brand visibility and engagement.- Managed content localization efforts, ensuring consistency across global markets.- Managed CRM Marketing pipelines via newsletters and notifications (Beefree, OneSignal)- Constantly analyzed app usage performance (MixPanel)

- Collaborated with sound designers, business developers, and partners like MSI and Warner Bros. to launch exclusive IP content.- Spearheaded viral marketing campaigns, achieving over 30 million social media views.Managed go-to-market (GTM) roadmaps, coordinating cross-functional teams to deliver new content efficiently to users.- Directed store release schedules, including pricing strategy and execution.

- Orchestrated Acustica Audio's transition from a niche market to mainstream, resulting in a 250% year-over-year revenue increase.- Streamlined outdated processes, implementing new strategies that boosted operational efficiency and market penetration.- Developed and executed GTM roadmaps, successfully launching new products and driving market adoption.- Crafted compelling brand copy and managed overall brand strategy.Negotiated intellectual property deals and managed third-party plugin releases, expanding product offerings.- Curated engaging newsletters and blog content, strengthening community engagement.- Fostered strong artist relations to enhance brand credibility and outreach.

- Led a global team of marketers, translators, designers, and sales managers, ensuring tailored messaging and successful product launches.- Produced content for newsletters and product pages, collaborating closely with developers for timely asset delivery.- Specialized in copywriting, localized email campaigns, app asset production, social media campaigns, product packaging localization, press releases, and artist relations.

- Crafted and refined brand messaging and positioning for B2B clients in the food, furniture, and home design industries, ensuring clear and impactful communication.- Developed and translated marketing materials, including brochures, catalogs, and website content, to align with client branding and market needs.- Managed client relationships, providing ongoing support and ensuring their marketing objectives were met.- Coordinated and supported event planning, including trade shows and industry events, to enhance client visibility and engagement.- Streamlined communication strategies, ensuring consistency across all marketing channels and materials.

- Managed communication tasks, including drafting press releases and ensuring consistent messaging.- Executed marketing activities, from planning campaigns to analyzing performance.- Coordinated social media efforts- Handled press relations, including media outreach and maintaining industry contacts.