Andy Zich Email & Phone Number

Advising Fortune 500, consulting firms and their private equity clients in their critical expansion initiatives, including: Go To Market strategy, industry insight, thought leadership, market trends, growth strategies, and competitive analysis.

The Woodlands, TX, US

• Leading sales and marketing strategy and initiatives for financial hedging SaaS technology start-up. Collaborate with sales and marketing teams to create better sales tools and process, outreach best practices.
• Increased 2023 meetings set by 33% over 2022 levels and greatly grew sales pipeline by developing an organized Sales Outreach Process incorporating new phone/email/LinkedIn campaign outreach techniques and best.
• Created an analytic matrix to identify the ideal industry markets using a data-driven grading/ranking process, enabling the sales and marketing teams to prioritize and increase likelihood of success.
• Developed formal Sales Process and trained/certified the sales team for 5 industries to improve sales effectiveness, speed up the sales cycle and drive revenue, leading to 24% increase in MRR monthly billings from 2022.
• Generated new low cost prospects by implementing new AI assisted lead gen tech using ChatGPT and LinkedIn.
• Spearheaded massive HubSpot CRM improvement program to code and identify exact Industry & Sub-Industry targets and ideal customer profiles (ICP) to improve prospecting, data cleanliness, and outreach efforts for sales.

Sunnyvale, CA, US

• Led sales enablement strategy and initiatives for technology start-up focused in buildings, transportation & agriculture sectors with hardware and software / SaaS solutions. Collaborated with marketing, sales and.
• Drove prospect improvement program that identified 2,700+ new large prospects for sales team to engage. Saved approx. $900K and 3-4 yrs. to find these via traditional means. Helped Ag sales team exceed annual revenue.
• Established Strategic Targeting Program utilizing data, analytics and digital mapping programs to identify the most opportunistic “perfect storm” growth markets to drive business for SaaS solutions for Buildings.
• Created analytic matrix tool to both identify Ideal Customer Profile criteria, and grade/rank the top direct sales prospects and Ag channel/dealer partners to do business with who have the highest chance for sales.
• Developed 7-stage Sales Enablement Commercial Game Plan to uncover challenges, gaps & opportunities and provide new sales tools, processes & coaching to accelerate pipeline velocity and build a world-class sales.

Deforest, WI, US

• Led marketing team for animal genetics powerhouse. Collaborate with sales team & brand managers to develop & execute targeted marketing programs. Manage promotional campaigns with internal creative teams and ad agency.
• Spearheaded commercial transformation to drive +$19.6 million GM growth in top segments in 3 years, by identifying the most profitable segments with Customer Segmentation Program for better prospecting via sales and.
• Created an inexpensive solution to an expensive problem by using analytics to develop Territory Optimization to target & implement strategic sales programs to max time and sales potential for our 300+ sales team; and.
• Accelerated “Genetic Audit” program with 112% more audits in 3 yr span; offering customers unique results and value with our differentiated solution vs. competitor generic product/price approach.
• Awarded the Chairman’s 2015 Innovation of the Year by developing and marketing a successful program that improved customer genetic efficiencies and ignited its product sales from $25K/mo. to $195K/mo. over 2 yrs.

• Created and directed efforts for fledgling marketing and sales departments of two separate established companies (property management & disaster restoration). Developed marketing materials with improved positioning and.
• Drastically improved 2013 Internet sales by 111% over 2012 by creating innovative marketing solutions to drive more Internet lead activity and attract larger-sized clientele. Achieved this using smaller budget than.
• Improved 2013 Internet lead to sales conversions by 25% over 2012 by developing written sales process to improve sales language and prospect re-engagements. Developed sales pipeline systems and KPI’s to improve.
• Saved $136K on website overhaul and data exchange cost by fostering internal development of data migration/maintenance.

Boca Raton, FL, US

• Extremely successful career for upscale master-planned community developer. Led marketing team in the execution of strategic marketing plans, lead generation, branding, product launches and sales program development..
• Ignited division revenues from $23 to $88 million over four year period (2003-06) by directing high impact, digital strategic marketing and advertising programs
• Increased Internet revenues year-over-year from $5.3 to $23.6 million (2002-06) by creating innovative system of real estate websites to capture lower cost Internet leads and drive massive revenue growth.
• Achieved record-breaking sales results and exceeded aggressive sales goals for five consecutive years – 107% - 135%.
• Saved $3.7 million in lead costs by strengthening media buy efficiencies and selection criteria from 2007-12.

Green Bay, WI, US

• Created inaugural marketing department for established B2B computer consulting firm selling technical and software solutions. Managed product positioning, graphic design, market research, and sales for company’s.
• Grew Microsoft Certified ATEC training business revenues 219% from previous year through persistent sales prospecting and landing several large clients.
• Improved overall sales 32%, equipment sales 75% and maintenance sales 40% by collaborating with sales team to increase company revenues during challenging expansion and growth stage in 1997.

Business Administration, Marketing And Advertising

Education record