Andy Zich

Andy Zich Email and Phone Number

Marketing & Sales Leader – revenue growth strategies | new market penetration | data analytics ninja | sales coach | results-driven @ Quality Liquid Feeds Inc
Andy Zich's Location
Madison, Wisconsin, United States, United States
About Andy Zich

Versatile, energetic and talented marketing & sales executive with track record of achievements from spearheading high-impact strategies and programs that deliver dynamic business results. Proven strengths in organizing and implementing cutting-edge, multi-channel marketing and sales plans that meet or exceed expectations. Exceptional capabilities in developing innovative digital strategies that accelerate the sales cycle, produce lower cost leads, grow pipeline, generate new revenue streams and expand market share. Skilled at building rapport and relationships with leadership, sales teams and clients by quickly gaining trust. Effective at improving sales and marketing processes and results through analysis and written-action planning.Specialties: sales enablement, marketing strategy, Internet strategy, sales process development, B2B & B2C Growth Marketing, Data Driven Insights, ChatGPT Lead Gen Programs, search engine optimization, SEO, search engine marketing, SEM, email marketing, ROI analysis, creative direction, graphic design, media buys, media planning, sales, SPIN sales training & coaching, team and talent development, budgeting, brand development, product launches, vendor management, project management, CRM, HubSpot, Salesforce.com, database management, ad agency management, social media, publicity, PR, press releases, customer segmentation

Andy Zich's Current Company Details
Quality Liquid Feeds Inc

Quality Liquid Feeds Inc

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Marketing & Sales Leader – revenue growth strategies | new market penetration | data analytics ninja | sales coach | results-driven
Website:
qlf.com
Employees:
126
Andy Zich Work Experience Details
  • Quality Liquid Feeds Inc
    Quality Liquid Feeds Inc
  • En Fuego Consulting
    Consultant / Business Advisor
    En Fuego Consulting Jan 2024 - Present
    Advising Fortune 500, consulting firms and their private equity clients in their critical expansion initiatives, including: Go To Market strategy, industry insight, thought leadership, market trends, growth strategies, and competitive analysis.
  • Aegis Hedging
    Vice President - Revenue Operations
    Aegis Hedging Nov 2022 - Aug 2024
    The Woodlands, Tx, Us
    Leading sales and marketing strategy and initiatives for financial hedging SaaS technology start-up. Collaborate with sales and marketing teams to create better sales tools and process, outreach best practices, prospect engagement, and content in order to speed up the sales cycle, grow pipeline and drive revenue for this start-up.• Increased 2023 meetings set by 33% over 2022 levels and greatly grew sales pipeline by developing an organized Sales Outreach Process incorporating new phone/email/LinkedIn campaign outreach techniques and best practices.• Created an analytic matrix to identify the ideal industry markets using a data-driven grading/ranking process, enabling the sales and marketing teams to prioritize and increase likelihood of success.• Developed formal Sales Process and trained/certified the sales team for 5 industries to improve sales effectiveness, speed up the sales cycle and drive revenue, leading to 24% increase in MRR monthly billings from 2022 to 2024.• Generated new low cost prospects by implementing new AI assisted lead gen tech using ChatGPT and LinkedIn.• Spearheaded massive HubSpot CRM improvement program to code and identify exact Industry & Sub-Industry targets and ideal customer profiles (ICP) to improve prospecting, data cleanliness, and outreach efforts for sales and marketing.
  • Turntide Technologies
    Director Of Marketing - Channel & Sales Enablement
    Turntide Technologies Aug 2021 - Jul 2022
    Sunnyvale, Ca, Us
    Led sales enablement strategy and initiatives for technology start-up focused in buildings, transportation & agriculture sectors with hardware and software / SaaS solutions. Collaborated with marketing, sales and channel teams to create foundational sales enablement programs to consistently focus sales and marketing efforts on the top prospect verticals and market opportunities with the lowest hanging fruit; thereby minimizing friction and speeding up the sales cycle.• Drove prospect improvement program that identified 2,700+ new large prospects for sales team to engage. Saved approx. $900K and 3-4 yrs. to find these via traditional means. Helped Ag sales team exceed annual revenue goal.• Established Strategic Targeting Program utilizing data, analytics and digital mapping programs to identify the most opportunistic “perfect storm” growth markets to drive business for SaaS solutions for Buildings division.• Created analytic matrix tool to both identify Ideal Customer Profile criteria, and grade/rank the top direct sales prospects and Ag channel/dealer partners to do business with who have the highest chance for sales success.• Developed 7-stage Sales Enablement Commercial Game Plan to uncover challenges, gaps & opportunities and provide new sales tools, processes & coaching to accelerate pipeline velocity and build a world-class sales organization.
  • Abs Global
    North American Marketing And Communications Manager
    Abs Global Dec 2013 - Aug 2021
    Deforest, Wi, Us
    Led marketing team for animal genetics powerhouse. Collaborate with sales team & brand managers to develop & execute targeted marketing programs. Manage promotional campaigns with internal creative teams and ad agency partners for sales collateral, advertising, digital, social media, events & other channels. Work hand-in-hand with sales & training teams to develop value-added selling programs to maximize customer success & drive new prospect business. Train and coach sales team on SPIN Selling methodology & key account planning. Improve systems & processes to increase job flow, field force effectiveness & maximize ROI.• Spearheaded commercial transformation to drive +$19.6 million GM growth in top segments in 3 years, by identifying the most profitable segments with Customer Segmentation Program for better prospecting via sales and market messaging.• Created an inexpensive solution to an expensive problem by using analytics to develop Territory Optimization to target & implement strategic sales programs to max time and sales potential for our 300+ sales team; and reduce cost to serve.• Accelerated “Genetic Audit” program with 112% more audits in 3 yr span; offering customers unique results and value with our differentiated solution vs. competitor generic product/price approach. • Awarded the Chairman’s 2015 Innovation of the Year by developing and marketing a successful program that improved customer genetic efficiencies and ignited its product sales from $25K/mo. to $195K/mo. over 2 yrs.
  • Wisconsin Management Company
    Director Of Sales & Marketing
    Wisconsin Management Company Jun 2012 - Nov 2013
    Created and directed efforts for fledgling marketing and sales departments of two separate established companies (property management & disaster restoration). Developed marketing materials with improved positioning and branding and created strategic attack plans for driving sales from multiple channels (referrals, paid search, networking). Oversaw complete website overhaul, and widened market reach with online efforts to generate more leads. Led both marketing and sales teams of 2-3 members per team.• Drastically improved 2013 Internet sales by 111% over 2012 by creating innovative marketing solutions to drive more Internet lead activity and attract larger-sized clientele. Achieved this using smaller budget than 2012; thereby maximizing ROI.• Improved 2013 Internet lead to sales conversions by 25% over 2012 by developing written sales process to improve sales language and prospect re-engagements. Developed sales pipeline systems and KPI’s to improve prospecting activities. • Saved $136K on website overhaul and data exchange cost by fostering internal development of data migration/maintenance.
  • Bluegreen Corporation
    Vice President Of Marketing
    Bluegreen Corporation Oct 1998 - May 2012
    Boca Raton, Fl, Us
    Extremely successful career for upscale master-planned community developer. Led marketing team in the execution of strategic marketing plans, lead generation, branding, product launches and sales program development. Established profitable track record of creating new and innovative digital lead generation strategies - despite complexities with economic downtrends in the real estate market. Led turnaround efforts in struggling region and promoted to VP of Marketing in 2006 to centralize the in-house marketing team into an efficient unit, and identify the most effective marketing solutions for lead generation. Used heavy data analysis for targeting prospects with market penetration models. Worked hand-in-hand with sales team on lead conversion strategies and training programs. Accountable for marketing budgets of $1.6 - $14 million and managed teams of 3-12 people. • Ignited division revenues from $23 to $88 million over four year period (2003-06) by directing high impact, digital strategic marketing and advertising programs• Increased Internet revenues year-over-year from $5.3 to $23.6 million (2002-06) by creating innovative system of real estate websites to capture lower cost Internet leads and drive massive revenue growth.• Achieved record-breaking sales results and exceeded aggressive sales goals for five consecutive years – 107% - 135%.• Saved $3.7 million in lead costs by strengthening media buy efficiencies and selection criteria from 2007-12.
  • Management Concepts, Inc.
    Marketing Manager
    Management Concepts, Inc. Feb 1996 - Aug 1998
    Green Bay, Wi, Us
    Created inaugural marketing department for established B2B computer consulting firm selling technical and software solutions. Managed product positioning, graphic design, market research, and sales for company’s fledgling Microsoft training business. Challenged to build company exposure and branding through low/no cost methods based on $40,000 annual marketing budget.• Grew Microsoft Certified ATEC training business revenues 219% from previous year through persistent sales prospecting and landing several large clients.• Improved overall sales 32%, equipment sales 75% and maintenance sales 40% by collaborating with sales team to increase company revenues during challenging expansion and growth stage in 1997.

Andy Zich Skills

Marketing Strategy Marketing Lead Generation Sales Brand Development Management Email Marketing Online Advertising Seo Advertising Sem Online Marketing Market Research Selling Budgets Creative Direction Media Planning Project Management Social Media Internet Strategy Database Marketing Process Improvement Marketing Research Search Engine Optimization Product Launch Product Launches Search Engine Optimization Social Networking Graphic Design Ppc Search Engine Marketing Budget Management Crm Software Media Buying Online Sales Paid Search Google Adwords Financial Analysis Search Engine Marketing Publicity Leadership Strategic Planning Digital Marketing

Andy Zich Education Details

  • University Of Wisconsin-La Crosse
    University Of Wisconsin-La Crosse
    Marketing And Advertising
  • Green Bay East High School
    Green Bay East High School

Frequently Asked Questions about Andy Zich

What company does Andy Zich work for?

Andy Zich works for Quality Liquid Feeds Inc

What is Andy Zich's role at the current company?

Andy Zich's current role is Marketing & Sales Leader – revenue growth strategies | new market penetration | data analytics ninja | sales coach | results-driven.

What is Andy Zich's email address?

Andy Zich's email address is an****@****ter.net

What is Andy Zich's direct phone number?

Andy Zich's direct phone number is +160865*****

What schools did Andy Zich attend?

Andy Zich attended University Of Wisconsin-La Crosse, Green Bay East High School.

What are some of Andy Zich's interests?

Andy Zich has interest in Increase Profits, Create New Sales Channels.

What skills is Andy Zich known for?

Andy Zich has skills like Marketing Strategy, Marketing, Lead Generation, Sales, Brand Development, Management, Email Marketing, Online Advertising, Seo, Advertising, Sem, Online Marketing.

Who are Andy Zich's colleagues?

Andy Zich's colleagues are Leonel Loya, Ryan Roemer, Caleb Weiss, Phd, Tony Bunn, Jordan Johnson, Liz Newman, Gerardo Mendoza.

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