Aneeb Mohammed, Cm work email
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Aneeb Mohammed, Cm personal email
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Embark on a journey of marketing innovation with me! With over a decade of data-driven and award winning marketing experience, I've led transformative strategies. At IBM, I drove Asia Pacific operations for IBM.com, achieving a 25% revenue boost through SEO and CRO. At Deloitte, I enhanced user experience for financial enterprises, boosting satisfaction by 20%. My expertise spans SEO, PPC, CRM, project management, and content marketing. Let's connect and explore how my strategic mindset and analytics can drive your brand's success!Chartered Marketer designated by Canadian Marketing Association and a dynamic digital marketing strategist with a proven ability to drive business growth through innovative strategies. Skilled in crafting marketing plans aligned with objectives, identifying growth opportunities, and leveraging digital channels for promotion. Adept at setting measurable goals, optimizing campaigns with analytics, and demonstrating ROI.Lean towards a participative leadership style, actively involving team members in decision-making.Expert in web experience, social media, and content management systems. Proficient in creating engaging content that embodies brand values and fosters strong connections with consumers.Experienced in inspiring diverse teams, fostering innovation, and collaborating cross-functionally. Possesses a customer-focused mindset and a track record of enhancing customer experiences.Seasoned in strategic marketing, excelling in crafting innovative strategies. Advanced data analytics skills allow for deriving valuable insights and optimizing campaigns for maximum impact. Adept at optimizing customer experience, ensuring brand loyalty.Master of content marketing, creating compelling narratives that resonate with audiences, driving engagement and brand affinity. Technologically proficient with an innovative mindset, agile methodology in project management, excels in leadership and inspiring teams to deliver exceptional results.Technical proficiency includes expertise in data analytics, SEO, PPC, content strategy, and CRM systems. Skilled in web development and optimization, ensuring a seamless user experience.Soft skills include strategic thinking, leadership, creativity, and adaptability. Excels in communication, collaboration, and delivering value. Time management skills ensure projects are delivered to a high standard.Driven by a passion for innovation and a commitment to excellence, poised to lead impactful digital marketing initiatives that drive business growth and foster lasting customer relationships.
Freelance
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Digital Marketing | Seo, Web Strategy, Experience & Analytics, Growth & Content Marketing, CroFreelance Sep 2023 - Present
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Business Consultant | User Experience Optimization, Project Management, Crm, MarketingDeloitte May 2022 - Sep 2023Canada• Orchestrated transformative enhancements in user experience for leading financial enterprises, resulting in a remarkable 20% increase in user satisfaction.• Analyzed and optimized user stories, leading to a 15% improvement in client user journeys and boosting overall engagement metrics.• Ensured Salesforce CRM functionality and accuracy for projects, resulting in streamlined operations and enhanced client relationship management. -
Master Of ManagementCrandall University Jan 2021 - Aug 2022Greater Moncton Metropolitan Area -
Web Strategist / Web Experience Lead | Seo, Cro, Web Experience, Growth & Global Marketing StrategyIbm Jan 2018 - Apr 2021• Spearheaded Asia Pacific operations for IBM.com, resulting in a substantial annual organic growth rate of 10% and a revenue boost of 25% through SEO techniques integrated with the overall marketing strategy, including personalization and CRO initiatives.• Led a 20-member team of web managers, web analysts, and others to deliver engaging and user-friendly websites, focusing on testing and reporting to enhance user experience.• Managed web portfolio and global marketing efforts for Asia Pacific, Middle East and Africa, resulting in more than a 20% increase in lead generation through innovative search-based strategies, emphasizing web metrics analysis.• Offered guidance and leadership to digital strategists, web managers, and optimization strategists, serving as the primary digital subject matter expert, with a primary focus on constructing and implementing SEO-based promotional campaigns, including CRO strategies.• Oversaw enhancements and revamps of existing websites in AP and MEA as necessary by evaluating and providing expert advisories on web navigation structure and marketing promotions for IBM’s SaaS business adhering to GDPR guidelines, with a focus on personalization.• Collaborated seamlessly with global marketing teams to execute strategies and campaigns that precisely aligned with the business goals, with a dedicated focus on SEO implementation and web metrics reporting.• Spearheaded the development, prioritization, and execution of roadmaps for digital optimization projects, leading to a 25% improvement in overall business growth, focusing on CRO and testing.• Acted as an internal advocate and educator, continually sharing the latest trends in global marketing and SEO strategies with stakeholders, while monitoring algorithm changes and industry trends, leading to informed and successful marketing efforts.• Actively participated in the recruitment, training of new team members, and implementation of industry best practices. -
Web Manager | Web Localization, Journey Mapping, Web ArchitectureIbm Apr 2017 - Jan 2018• Primary focal for the market for web marketing, website architecture, digital optimization and organic footprint optimization• Oversaw the technical aspects of the global marketing strategy, optimizing website architecture, link-building strategies, metadata, structured data, XML sitemaps, and website speed, thereby ensuring peak performance.• Guided web managers and digital journey strategists, resulting in a 20% improvement in client journey satisfaction and a 15% boost in lead generation.• Prioritized and led regional web marketing plans, achieving a 30% increase in regional brand awareness and market footprint.• Analyzed existing campaigns, executed actionable recommendations, and conducted digital customer journey assessments, contributing to a 20% growth in targeted page traffic.• Managed projects involving SEO, web experience, digital analytics, and A/B testing, positively impacting web visibility and traffic for IBM.com in the region.• Optimized digital journeys for priority offerings across ANZ, achieving a 25% improvement in user engagement and conversion rates.• Orchestrated on-site improvements in site structure, internal linking, and content, leading to a 20% increase in traffic to targeted pages.• Built brand awareness and optimized digital design for branding, impact, SEO, and web experience, resulting in a 15% improvement in overall digital presence.• Ensured the management of the organic foundation and local web architecture, contributing to a 20% expansion of the regional market footprint.
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Team Lead – Digital Journey OptimizationIbm Jun 2016 - Apr 2017• Conducted client journey experience (UX) analysis, implemented improvements and ensured maintenance, stability, and security of websites.• Created performance reports and utilized data-driven insights to craft and implement an innovative content strategy, significantly amplifying organic traffic and driving effective user acquisition.• Spearheaded the development, prioritization, and execution of roadmaps for digital optimization projects that had a direct impact on business growth.• Generated comprehensive reports, consistently exceeding marketing targets, conducting evaluations, and making well-informed recommendations for optimizing website operations, promotional activities, and communications.• Create best practices around digital journey optimization and communicate strategies and progress to stakeholders• Review and help the team in optimizing the assessments with feasible and progressive insights for the respective product offerings• Prepare executive-ready reporting of project performance for countries across AP region• Strategize ways to improve and track performance by coordinating promotional campaigns and other digital marketing efforts across channels (search, social, etc.)• Analyze/research on existing campaigns and add value-add whenever required.
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Digital StrategistIbm Feb 2015 - Jun 2016• Enhanced on-site improvements in site structure, internal linking, and content, increasing traffic to targeted pages by conducting digital customer journey assessments.• Managed effective use of digital marketing budget and tracked return on investment, executing actionable recommendations.• Project-managed organic/paid campaigns, communicating strategies and progress to stakeholders.• Kept informed and trained the team with industry trends and algorithm updates, fostering continuous learning.• Researched and analyzed competitors in search engines, implementing improved user onboarding strategies.• Prepared executive-ready reporting of project performance, providing valuable insights for decision-making.• Identified and adopted internal and external best practices to improve search marketing campaigns, ensuring optimization.• Worked with content and design teams to drive SEO in content creation, design, and programming, enhancing visibility.• Executed tests, collected and analyzed data, identified trends and insights to achieve maximum ROI in organic/paid search campaigns.• Conducted or reviewed technical website audits, implementing changes based on recommendations.• Recommended and executed changes to website architecture, content, internal linking, and other factors to improve rankings for target keywords.• Identified and resolved issues in the process of receiving high-value leads or registrations, optimizing conversion paths.• Attended and represented in digital marketing conferences, learning and sharing expertise to stay ahead in the field.
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Offers / Digital Assets SpecialistIbm Dec 2009 - Feb 2015• Coordinated required assets execution with Program aligned Asset Specialists, recommending high-performing offers for promotion in campaigns.• Analyzed web metrics, identified YTY and MTM growth for specific pages for various geography pages, optimizing content.• Project-managed the media strategies for ‘Expert Integrated Systems portfolio, keeping track of digital performance and progress in registrations through paid media.• Project-led and managed the translation of website, assets, and emails selected by geography teams, ensuring global consistency.• Identified and recommended offers based on performance and relevance for teams across the globe, improving targeting.• Served as the primary focal for offer-related requirements for WW business units and teams across geographies, ensuring alignment with global strategies.
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Sr Sem SpecialistStrategic Outsourcing India Pvt Ltd Feb 2008 - Dec 2009Bengaluru, Karnataka• Standardized SEO, PPC, link building, and social media marketing processes for the team, using process documents and reports to ensure efficiency.• Created promotional content to attract prospective clients, enhancing brand visibility and lead generation.• Managed Google AdWords campaigns for a leading email marketing and appending company, optimizing ROI.• Created and managed organic web strategies for various websites across industries, improving online presence and user engagement.• Promoted brands using a mix of online and offline techniques, enhancing brand awareness and customer engagement.• Conducted training sessions for business development executives, driving business growth through enhanced marketing strategies. -
Online Marketing SpecialistLogix Microsystems Ltd Jun 2007 - Jan 2008Bengaluru, Karnataka• Created and executed strategies, managing Google AdWords campaigns for Carazoo, a leading online car portal in India, increasing website traffic and lead generation.• Created and maintained blogs with regular updates, managing Google AdSense to monetize content.• Strategized and managed SEO/SEM activities for leading automotive players in the US, enhancing online visibility and brand awareness. -
Seo AnalystBrickwork India Jan 2006 - Jun 2007Bengaluru, Karnataka• Created strategies and executed search engine optimization for various websites across industries, enhancing online visibility and search engine rankings.• Conducted paid search campaigns for financial consultants, optimizing lead generation and conversions.• Optimized websites of clients to improve performance, providing valuable insights and recommendations for improvement.• Conducted business consulting using voice and non-voice modes of communication, enhancing client satisfaction and business outcomes.• Conducted web research on market dynamics, market shares of healthcare products, and worldwide customers, providing valuable insights for business strategy. -
Tse For Msn HotmailB2K Sep 2004 - Jan 2006Bengaluru, Karnataka• Provided technical support for US Hotmail customers, ensuring prompt resolution of issues and high customer satisfaction.• Supported MSN abuse prevention efforts for US Hotmail customers, contributing to a safe and secure online environment. -
Customer Care ExecutiveChipco Solutions Pvt Ltd Dec 2002 - May 2004Kochi, Kerala• Managed web designing activities, ensuring websites were visually appealing and user-friendly.• Supported clients by providing timely assistance and addressing their queries and concerns.
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Office ManagerSahara Infotech Jul 2002 - Dec 2002Kochi, Kerala• Managed various web-related activities, including research and development, to support the company's growth and innovation initiatives.
Aneeb Mohammed, Cm Skills
Aneeb Mohammed, Cm Education Details
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Master Of Management
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Psychology -
Al Ameen Public School, Edappally, CochinHigher Secondary School Education -
Computer Science
Frequently Asked Questions about Aneeb Mohammed, Cm
What company does Aneeb Mohammed, Cm work for?
Aneeb Mohammed, Cm works for Freelance
What is Aneeb Mohammed, Cm's role at the current company?
Aneeb Mohammed, Cm's current role is Chartered Marketer | SEO, Branding & Web Experience Wizard | Driving Growth with effective Marketing strategy | Social Media & Content Marketing Expert with Analytic mindset.
What is Aneeb Mohammed, Cm's email address?
Aneeb Mohammed, Cm's email address is an****@****ail.com
What schools did Aneeb Mohammed, Cm attend?
Aneeb Mohammed, Cm attended Crandall University, University Of Madras, Al Ameen Public School, Edappally, Cochin, Mahatma Gandhi University.
What skills is Aneeb Mohammed, Cm known for?
Aneeb Mohammed, Cm has skills like Seo, Webmaster Services, Ppc, Keyword Research, Google Analytics, Sem, Web Marketing, Google Adwords, Blogging, Online Advertising, Social Media Marketing, Web Analytics.
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