Aneeb Mohammed, Cm Email & Phone Number

Canada

• Orchestrated transformative enhancements in user experience for leading financial enterprises, resulting in a remarkable 20% increase in user satisfaction.
• Analyzed and optimized user stories, leading to a 15% improvement in client user journeys and boosting overall engagement metrics.
• Ensured Salesforce CRM functionality and accuracy for projects, resulting in streamlined operations and enhanced client relationship management.

Greater Moncton Metropolitan Area

• Spearheaded Asia Pacific operations for IBM.com, resulting in a substantial annual organic growth rate of 10% and a revenue boost of 25% through SEO techniques integrated with the overall marketing strategy, including.
• Led a 20-member team of web managers, web analysts, and others to deliver engaging and user-friendly websites, focusing on testing and reporting to enhance user experience.
• Managed web portfolio and global marketing efforts for Asia Pacific, Middle East and Africa, resulting in more than a 20% increase in lead generation through innovative search-based strategies, emphasizing web metrics.
• Offered guidance and leadership to digital strategists, web managers, and optimization strategists, serving as the primary digital subject matter expert, with a primary focus on constructing and implementing SEO-based.
• Oversaw enhancements and revamps of existing websites in AP and MEA as necessary by evaluating and providing expert advisories on web navigation structure and marketing promotions for IBM’s SaaS business adhering to.
• Collaborated seamlessly with global marketing teams to execute strategies and campaigns that precisely aligned with the business goals, with a dedicated focus on SEO implementation and web metrics reporting.

• Primary focal for the market for web marketing, website architecture, digital optimization and organic footprint optimization
• Oversaw the technical aspects of the global marketing strategy, optimizing website architecture, link-building strategies, metadata, structured data, XML sitemaps, and website speed, thereby ensuring peak performance.
• Guided web managers and digital journey strategists, resulting in a 20% improvement in client journey satisfaction and a 15% boost in lead generation.
• Prioritized and led regional web marketing plans, achieving a 30% increase in regional brand awareness and market footprint.
• Analyzed existing campaigns, executed actionable recommendations, and conducted digital customer journey assessments, contributing to a 20% growth in targeted page traffic.
• Managed projects involving SEO, web experience, digital analytics, and A/B testing, positively impacting web visibility and traffic for IBM.com in the region.

• Conducted client journey experience (UX) analysis, implemented improvements and ensured maintenance, stability, and security of websites.
• Created performance reports and utilized data-driven insights to craft and implement an innovative content strategy, significantly amplifying organic traffic and driving effective user acquisition.
• Spearheaded the development, prioritization, and execution of roadmaps for digital optimization projects that had a direct impact on business growth.
• Generated comprehensive reports, consistently exceeding marketing targets, conducting evaluations, and making well-informed recommendations for optimizing website operations, promotional activities, and communications.
• Create best practices around digital journey optimization and communicate strategies and progress to stakeholders
• Review and help the team in optimizing the assessments with feasible and progressive insights for the respective product offerings

• Enhanced on-site improvements in site structure, internal linking, and content, increasing traffic to targeted pages by conducting digital customer journey assessments.
• Managed effective use of digital marketing budget and tracked return on investment, executing actionable recommendations.
• Project-managed organic/paid campaigns, communicating strategies and progress to stakeholders.
• Kept informed and trained the team with industry trends and algorithm updates, fostering continuous learning.
• Researched and analyzed competitors in search engines, implementing improved user onboarding strategies.
• Prepared executive-ready reporting of project performance, providing valuable insights for decision-making.

• Coordinated required assets execution with Program aligned Asset Specialists, recommending high-performing offers for promotion in campaigns.
• Analyzed web metrics, identified YTY and MTM growth for specific pages for various geography pages, optimizing content.
• Project-managed the media strategies for ‘Expert Integrated Systems portfolio, keeping track of digital performance and progress in registrations through paid media.
• Project-led and managed the translation of website, assets, and emails selected by geography teams, ensuring global consistency.
• Identified and recommended offers based on performance and relevance for teams across the globe, improving targeting.
• Served as the primary focal for offer-related requirements for WW business units and teams across geographies, ensuring alignment with global strategies.

Bengaluru, Karnataka

• Standardized SEO, PPC, link building, and social media marketing processes for the team, using process documents and reports to ensure efficiency.
• Created promotional content to attract prospective clients, enhancing brand visibility and lead generation.
• Managed Google AdWords campaigns for a leading email marketing and appending company, optimizing ROI.
• Created and managed organic web strategies for various websites across industries, improving online presence and user engagement.
• Promoted brands using a mix of online and offline techniques, enhancing brand awareness and customer engagement.
• Conducted training sessions for business development executives, driving business growth through enhanced marketing strategies.

Bengaluru, Karnataka

• Created and executed strategies, managing Google AdWords campaigns for Carazoo, a leading online car portal in India, increasing website traffic and lead generation.
• Created and maintained blogs with regular updates, managing Google AdSense to monetize content.
• Strategized and managed SEO/SEM activities for leading automotive players in the US, enhancing online visibility and brand awareness.

Bengaluru, Karnataka

• Created strategies and executed search engine optimization for various websites across industries, enhancing online visibility and search engine rankings.
• Conducted paid search campaigns for financial consultants, optimizing lead generation and conversions.
• Optimized websites of clients to improve performance, providing valuable insights and recommendations for improvement.
• Conducted business consulting using voice and non-voice modes of communication, enhancing client satisfaction and business outcomes.
• Conducted web research on market dynamics, market shares of healthcare products, and worldwide customers, providing valuable insights for business strategy.

Bengaluru, Karnataka

• Provided technical support for US Hotmail customers, ensuring prompt resolution of issues and high customer satisfaction.
• Supported MSN abuse prevention efforts for US Hotmail customers, contributing to a safe and secure online environment.

Kochi, Kerala

• Managed web designing activities, ensuring websites were visually appealing and user-friendly.
• Supported clients by providing timely assistance and addressing their queries and concerns.

Kochi, Kerala

• Managed various web-related activities, including research and development, to support the company's growth and innovation initiatives.

Master Of Management

Msc, Psychology

Secondary School Education, Higher Secondary School Education

Bachelor Of Science (Bsc), Computer Science